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Experienced Strategist with deep range of experience & qualifications across multi-channel, strategic roles, starts-ups, and a number of key brands in FinTech, Media, Hospitality & Hotel Industry, Global B2B Events Organisation, Sports Marketing. I lead on strategic thinking, provide solutions and recommend strategic direction still I am not afraid to get hands dirty.
Head of Marketing
KROIN AG - London, United KingdomSales & MarketingMarch 2015 - Now · 3 years and 12 months
BA & BS - Postgraduate Diploma / Honours Level Degree
Media & Management with Marketing Communications - Rome - London, United KingdomOctober 2000 - October 2002
Postgraduate program lasting 24 months with final examination aimed at graduates for depth knowledge and understanding of the communication disciplines, media, and marketing subjects. - Approaches to planning, executing and controlling project-based work on and integrated communications, developing specific media production skills; - Methodologies to manage project execution framework from the source to the realization outward to identify the variables that drive the most effective decisions with marketing communications; - Learn and apply a wide array of tools and techniques for brand management, execution and control, derived from traditional as well agile new markets; - Identify appropriate practices for managing diverse, distributed teams in creative-based organizations. Organizational psychology and quantitative management; - Assessment the roles and impact of the major mass media on life. Business ethics, business law, and business planning;
Master of Laws (LL.M.)
University of Milan - London, United KingdomSeptember 1989 - April 1995
International Courses of Study: - Antitrust Law - Contracts - Economics - Marketing - Finance - Food and Drug Law - Trademark & Unfair Competition - International Intellectual Property - Transactional Contracts - Corporate Law for the International Lawyer
ItalianNative or fluent100%
- Brand Marketing
- Business Strategy
- Corporate Communications
- Digital marketing
- Digital media
- Global B2B Events Organisation
- Integrated Campaigns
- Marketing Strategy
- PR media relations