Matthew Alexander

Matthew Alexander

Manager, Advanced Analytics - Walt Disney Parks and Resorts Online at The Walt Disney Company
Lives in Orlando, FL, United States
over 6 months ago

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  • Manager, Advanced Analytics - Walt Disney Parks and Resorts Online

    The Walt Disney Company - Europe

    January 2012 - Now

    Spearheads bi-coastal team that supports product design, drives revenue, and improves website operation by analyzing omni-channel data sources and building scientific models. Applies strategies and techniques to make “big data” small and better aligned for effective use. • Supports decision making processes through creation and implementation of forecast, propensity, and recommendation models. • Drives eight-figure lift in yearly channel revenue through data-driven A/B and multivariate tests as well as proactive chat invitations on the websites; converted system from business rule chat invitations to algorithmic invitations, resulting in a reduction in manual labor. • Enriches understanding of guest interactions through more comprehensive overview via linking of disparate data sources and providing analysis for projects such as My Disney Experience/My Magic+, cross-channel and multi-device guests, digital display impressions, online shopping carts, and text analysis, amongst others. • Provides personalized co

  • Project Manager, Management Science & Integration - Revenue & Profit Management

    The Walt Disney Company - Europe

    January 2011 - January 2012

    Oversaw revenue management processes for diverse projects throughout Walt Disney Parks and Resorts. • Led the development of revenue management system initiatives focusing on priceable and yieldable functionality. Expected to generate eight-figure incremental revenue for both Walt Disney World (WDW) and Disney Cruise Line. • Devised capital authorization requests, pro forma documentation, request-for-proposals, proof of concept, and other documentation to facilitate projects and solutions. • Improved access to data for executive leadership through incorporation of standardized mobile reporting solution.

  • Senior Analyst, Management Science & Integration - Revenue & Profit Management

    The Walt Disney Company - Europe

    January 2009 - January 2011

    Integral member of internal consulting team tasked with identifying business opportunities, guiding decision making, and increasing value to clients. • Secured ESPN Mobile as a full-time client and orchestrated pricing strategy models, data warehousing processes, ratings forecasts, and reporting initiatives. • Tracked and analyzed impact of social media on ESPN website in regards to traffic and revenue. • Produced ESPN ratings forecasts and sell-through reports to determine available commercial inventory and optimal price points for remaining inventory.

  • Analyst, Yield Management - Revenue & Profit Management

    The Walt Disney Company - Europe

    January 2007 - January 2009

    Managed over 2.5 million room nights and a nine-figure amount of inventory for WDW and Disney Vacation Club (DVC). • Directed all aspects of Inventory Optimization Model for DVC from project inception through execution; led to eight-figure yearly incremental revenue increase. • Collaborated with management across multiple departments to design and implement standard operating procedures for group bookings. • Grew revenue per available room by 2.45% year-over-year (compared to WDW’s 2.13%) and resort sellouts by 423% year-over-year (compared to WDW’s 102%).

  • Management Trainee

    SeaDream Yacht Club - Europe

    January 2006 - January 2007

    Amassed in-depth knowledge and experience regarding operations throughout the Reservations, Shoreside Operations, Sales, Marketing, Accounting, Revenue Management, and Database Management departments. • Launched revamped company website to include search engine optimization and pay-per-click advertising strategies resulting in increased site awareness and traffic. • Evaluated expansion potential into adventure and European river cruising markets and produced supporting business plans, budgets, and data analyses. • Designed comprehensive revenue and cost optimization models that took into account all revenue streams (FIT/charter sales, onboard sales, onboard revenue, etc.) and cost centers (sales and marketing, food, fuel, etc.)

  • Graduate Assistant

    Cornell University, School of Hotel Administration - Europe

    January 2005 - January 2006

  • Intern, Brand Quality & Standards

    Celebrity Cruises, Inc. - Europe

    January 2005 - January 2005

  • Trainer - Embarkation

    Carnival Cruise Lines - Europe

    January 2001 - January 2002


  • Master of Management in Hospitality

    Cornell University - School of Hotel Administration - Ithaca, NY, United States

    August 2004 - May 2006

Geneva, Switzerland
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