Matthias Lee Lucien GEOFFROY (이한석)

Matthias Lee Lucien GEOFFROY (이한석)

Cluster Director of Revenue at Rotana Hotels & Resorts
Lives in Dubai, United Arab Emirates
over 6 months ago

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Matthias has overall 12 years of professional experience in the hospitality industry and is recognized as a Revenue Expert.

He has already worked in various countries (France, Thailand, and China) and currently working and residing in Dubai. Having held different operational positions gives him the ability to thrive in a multi-tasked and fast-paced environment. His enthusiasm to tackle on new challenges, has gained him the ability to adapt quickly to his new environment while challenging his business surrounding to improving commercial performances.

He is an expert in the Revenue Management field (Pricing, Forecasting, Strategies, Market Segmentation and Systems) with a total revenue approach, which requires the combination of analytical, relational aptitudes and strong decision making. He is a good communicator and expresses himself clearly whether on a one-on-one or in a group setting.

Furthermore Matthias has a strong commercial acumen and is always seeking opportunities to drive further results which his track records have showed. Moreover with a "get it done" attitude he is constantly striving to challenge the status quo while finding win-win situations.

Matthias holds a MBA degree at ESSEC business school, in which he received full sponsorship through a Revenue Management Apprenticeship.

With a strong international outlook he is tri-lingual (French, English, and Korean). Having lived abroad since an early age (13 years in Singapore, 1 Bahrain, 5 years in France) he is comfortable being exposed and working with different cultures.

Finally Matthias is confident that with his revenue expertise, operational experience and cultural background coupled with his education that he is/would be a potential and great asset for any international hotel company seeking talent in the revenue management field or related.

Experience

  • Cluster Director of Revenue

    Rotana Hotels & Resorts - Dubai, United Arab Emirates

    Revenue Management
    January 2015 - Now · 3 years and 11 months

    + TOTAL inventory of 484 Rooms > Amwaj Rotana, Jumeirah Beach Residence, 301 Rooms, (Dubai | United Arab Emirates) > Arjaan by Rotana, Media City, 183 Rooms, (Dubai | United Arab Emirates) (●) Duties, (■) Responsibilities & (▲) Achievements ●In charge of revenue & reservation Department, managing overall a team of 12 colleagues directly ●Design & implement a continuous pro-active, selling strategy & action plan, which will drive the optimization of hotels profits ●Have the foresight to capture any unexpected opportunities & implement recovery plans to counter act threats to business ■Oversee the maximization of revenues through the combined efforts of reservations, Sales & MICE & other operational departments. ■ Driving business performance (chairing weekly basis ‘revenue meeting, performance call’ ) ■ Managing & deploying inventory controls in PMS (rate categories/room type/overbooking ) ■ Pricing & selling strategy though IDeaS G3 & Group quotes ■Analysis & monitoring (GOB report, displacement analysis, pace Analysis, peak nights strategies, no show summary & RGI growth report) ■Competitive & demand analysis (monitoring compset price via Rate360 ) ▲ $30 Million USD Turnover per year in Room Revenue ▲Amwaj & Arjaan Top Key focus hotel within Rotana Hotels in Dubai ▲2015/2016/2017 Forecast accuracy within -2 to 2% accurate ▲Set a new RGI record of 209 in Arjaan Rotana ▲2016 Reduce the number of Room Categories in Amwaj from 9 to 5 to simplify sales offering ▲Amwaj Rotana - IFH 2015/2016/2017 rank among top 5 hotels within Rotana ▲Promoted/Internal Transfers : 7 colleagues ▲Assisted Director Front Office introducing attractive up-sell schemes resulted in 2015 vs. 2014 increase of 15% in Up-sell Revenue ( +100k AED ) : Amwaj Rotana #1 in Up-sell Revenue in 2015 ▲Piloting for the whole Rotana company of IDeaS G3 RMS in Arjaan Hotel ▲2016: Amwaj Rotana #1 in RGI for New Year period & vs. all Rotana Hotels vs. Compset

  • Cluster Revenue Manager

    Hilton Hotels & Resorts - Shanghai, China

    Revenue Management
    February 2014 - October 2014 · 9 months

    + TOTAL inventory of 572 Rooms > Hilton Brisbane, 319 Rooms, (Brisbane | Australia) > DoubleTree Jakarta ,253 Rooms (Jakarta | Indonesia) (●) Duties , (■) Responsibilities & (▲) Achievements ● To maximize revenue, market share and profits for a portfolio of hotels through the strategic coordination of revenue management processes, procedures & relational aptitude ● Budgeting of Room Revenue 2015 , Forecasting on a weekly basis (3 Month ahead & ROY) ■ Conducting daily detail calls with hotels to discuss (STR performance, pick up per segment, restrictions & pricing decisions) ■ Driving Commercial Performance (Chairing weekly basis ‘Business Focusing Meeting’ & ‘Group Review Meeting’) ■ Managing & deploying Inventory Controls in OnQ R&I ( Overbooking level by Room Type, Length of stay restrictions per room type & SRP’s ) ■ Pricing & selling strategy though IDeaS & daily Group quote (Managing extranet Price & inventory, SRP Group Management, Monitor Demand Calendar for Group Quotes) ■ Analysis and Monitoring (BOB Materialization Report, Yield premiums, Hotelligence, Displacement Analysis, Pace Analysis, Peak Nights strategies, No show Summary, Price Elasticity Tests & Sell out efficiency ) ■ Competitive and Demand Analysis (Monitoring Competitor price via Rubicon Shop, Quarterly Price Quality Matrix ) ▲ Hilton Brisbane Top 6 EBITDA hotel within Hilton Asia Pacific Region / Monthly Commercial call with VP Revenue Management ▲ Overall scored 90.5% Center of Excellence (Commercial Audit) after 2 month of boarding Hilton Brisbane in May 2014 ▲ Maintaining RGI leader position with 113.9% YTD for Hilton Brisbane in a declining Market ▲ Build relationship with the ‘Big 4’ OTA market manager (Wotif, Expedia, Agoda & Booking) ▲ Provided covers for portfolio of hotels: DoubleTree Shenyang, Hilton Guangzhou Tianhe, Hilton Shanghai, DoubleTree Jiaxing, Hilton Pattaya, Garden Inn Bao’an Shenzhen

  • Revenue Manager

    IHG - InterContinental Hotels Group - Shanghai, China

    Revenue Management
    May 2011 - February 2014 · 2 years and 10 months

    > Crowne Plaza Shanghai Anting Golf (415 Rooms incl. 135 Service Apartments), (Shanghai | China) Proximity of F1 Racing Course (●) Duties , (■) Responsibilities & (▲) Achievements ●Recruiting of Reservation Department & Training For Sales & Marketing on Revenue Management principles & market segmentation & implementation of WISH,WANT,WALK in Group Quotes, Excel & English Training ● Budgeting of Total Revenue 2012 & 2013 ●Integrated Business Plan System set-up, total revenue forecasting ●Implementation of Pricing Strategy per segmentation, rate category & description set up in Holidex ■ Implementation of Revenue Room Concept & conducting weekly Revenue Meeting ■ Sales call, contract negotiation & introducing new business to hotel (¥ 1.6 Million ) ■ Conducting Sales & Marketing Monthly performance meeting which resulted in creating accountability of Sales Team ▲Developed “Buffet & Menu Engineering Tool” for F&B profitability, “Cluster Wedding Pace Chart”, ”Wedding Yield Calendar” to yield on Wedding Business, “F&B Forecasting Tool” to improve forecast accuracy “Reservation KIT” to improve reservation efficiency ▲ 2nd month of hotel opening in Oct ‘12, achieve positive GOP with a total Revenue of ¥ 4.75 Million ▲ 5th month of hotel opening in Jan’13, ranked #1 in F&B Revenue among 8 Crowne Plaza hotels in Shanghai with ¥ 4.01 Million ▲ “Wedding Yield Calendar” & “Reservation KIT” tools recognized by IHG Greater China as Top 3 most adopted idea on Hotel solutions in 2012 - Task force in Operations at the InterContinental Expo Shanghai during the "Greater China Leader Conference" - Task force in Operations at the Crowne Plaza Lake Malaren Shanghai during the "Shanghai Golf Master 2011" - Consultancy work in Revenue Management for Crowne Plaza Suzhou in 2011 on ARI Strategy for 2012

  • Cluster Revenue Analyst

    Concorde Hotels & Resorts - Paris, France

    Revenue Management
    August 2008 - August 2010 · 2 years and 1 month

    In charge of providing & supporting with analytical reports & recommendations to revenue managers & lead manager on 5 properties (Paris , La Defense | France ) + TOTAL inventory of 1977 Rooms > Concorde LaFayette, 950 Rooms > Lutetita, 230 Rooms > Concorde Montparnasse, 354 Rooms > Concorde Opera 266 Rooms > Hotel du Louvre, 177 Room (●) Duties , (■) Responsibilities & (▲) Achievements ● Daily Rates Changes on all systems for all 5 Hotels following the Revenue Manager’s restrictions. ● Weekly Report Generation (Lead Report, Length of Stay per channel per hotel,) ■ Assisting Revenue Manager & Cluster F&B Revenue Manager with Monthly consolidation of all 5 hotels ▲ Developed & Automated "Big Fish" report to track high impact Total Revenue & number of Leads ▲Developed & Implemented Banquet Optimization tool to measure Occupancy & Revenue per banquet space per status per market segmentation ▲ Assisted Branding Team to implement “FlickR” Social Media strategy

  • Guest Relations Manager

    IHG - InterContinental Hotels Group - Shanghai, China

    Front Office reception
    May 2006 - May 2006 · 1 month

    > Crowne Plaza Pudong Shanghai (5*, 398 Rooms, Business & Convention) (Shanghai | China ) In charge of supporting daily Front Desk operations & handling guest request & complaints while increasing guest satisfaction (●) Duties , (■) Responsibilities & (▲) Achievements ● Supervision of daily operations in front office ■ Handled & Solved guest complaints, VIP Handling , updating guest profile with preferences ▲ Helped Increased the guest satisfaction quality service by constantly remembering guest name & preferences ▲Participated in the acquisition of a fifth star ▲ Nominated champion for enrollments in the loyalty program "Priority Club Rewards" ▲ Nominated service star for receiving more than 30 guests appraisals within a year ▲ Nominated champion for up selling (30% of total contribution)

  • Management Trainee : Food & Beverage Assistant Manager, Sales Agent

    Starwood Hotels and Resorts Worldwide - Pattaya City, Thailand

    F&B service
    April 2006 - September 2006 · 6 months

    > Sheraton Pattaya Resort (5*, 156 Rooms & 2 private villas, 4 outdoor swimming pools) Spent 5 months in Food & Beverage Department while assisting F&B Service Manage, in charge of daily operations of 3 restaurants & 1 bar ( all day dining, pool restaurant, signature restaurant & design bar). Spent 1 month in Sales & Marketing in charge of conducting Market Survey from competitors & hotel site inspections with guests. (●) Duties , (■) Responsibilities & (▲) Achievements ● Rotation Supervision in operations of all F&B outlets ● F&B Service training to associates ● Sales & Marketing, Market Research survey, Hotel Site inspection ■ Implementation of new Sheraton Brand Standard in F&B Department ▲ Control of hygiene and safety measures (1st year audit score 83%) ▲ Rearrange the wine cellar & beverage store, creation of new wine list and new cocktails ▲ Increase Beverage Check in All day Dining by introducing “Water Up selling” & “Ice Tea promotions”

  • Food & Beverage Trainee

    Hôtel Byblos Saint-Tropez - Saint-Tropez, France

    F&B service
    April 2005 - September 2005 · 6 months

    > Hotel Byblos, (4* Luxury, 96 Suite & Rooms) Member of “Leading Hotels of the World” Spent 3 months in Food & Beverage service department, in charge of setting up the breakfast buffet and service, taking food orders at the restaurant by the pool. Hotel Byblos is a “jet-set” hotel with high demanding guests. Spent 3 months in Kitchen in the pantry was in charge of Afternoon shift service with Chef de Partie (●) Duties , (■) Responsibilities & (▲) Achievements ● F&B Service : Daily set up of Silverware buffet breakfast in "Le Bayader" & service ● F&B Service: Taking order as “Chef de Rang” at the pool side restaurant ● F&B Kitchen: Daily pantry Mise en Place, Western food service. ▲ During the afternoon shift was able to become a “Chef de Rang” because of excellent use of English ▲ Executive Chef congratulated me for our 150 Covers afternoon shift with only 2 people was given more responsibilities in Pantry.

Education

Languages

  • French
    Native or fluent
    100%
  • English
    Native or fluent
    100%
  • Korean
    Professional working
    60%
  • German
    Limited working
    40%

Skills

  • Budgeting & Forecasting
  • Business Strategy
  • Hospitality Industry
  • Revenue Analysis
  • Revenue Management
Connections
Francois Schutte
Reservations Manager at ZanTours Ltd
Nakul Gupta
Revenue Manager at AVANI Hotels and Resorts
Akshata Kamath
Student from The Emirates Academy of Hospitality Management
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