Michael Procher

Michael Procher

Own Business at Apartment Rental Company
Lives in Kyiv, Ukraine
over 6 months ago

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A hands-on executive manager and motivator, a natural and dynamic leader with a proven top level strength in strategic regional development, marketing strategies, decision taking, negotiations, business relationship, outstanding commercial experience gained with international hotel companies and tour operators in Europe, North America, Russia and the CIS countries, Asia, Middle East, Thailand, Bali and Egypt.
Accomplished strategic planner with a successful track record of cluster business growth, based on identifying market trends, securing new revenue opportunities, implementing solutions to improve efficiency and profitability, establishing and managing global distribution channels and a very talent to lead and motivate those around me to deliver outstanding results. Working with and leading inspirational teams focused on delivering exceptional results through innovative market solutions and smart working processes.
• Strategic Business Planning & Analysis
• Budget & Cost Control
• Strategic Sourcing, Buying, & Negotiating
• Familiar in International & Intercultural Business
• Property Development
• Feasibility Studies
• Create “Best Practizes”
• Asset Management
• Strategic Positioning
• L&D for Team Members
• Key Account Management
• High End Food Concepts
• Multilingual
• Identify and Use Synergies
• Optimize Processes
• Communication & Leadership Skills
• Market Share Growth
• Operational Analysis
• Achieving Outstanding Results
• Operational Excellence
• Opening / Pre-Opening
• Customer Satisfaction
• Prepare SOPs
• Modern People Management (KPIs)
• Public Relation Activities
• Marketing Strategy
• Ultimate Customer Satisfaction
• Technical Evaluation
• Hands-on and Proactive Management Style
• Improve Revpar and GOP

Experience

  • Own Business

    Apartment Rental Company - Kyiv, Ukraine

    Administration & General
    October 2018 - Now · 4 months

    Establish rental company for self-owned apartments in home town of my wife.

  • General Manager

    Millennium Hotels & Resorts - Muscat, Oman

    Administration & General
    March 2018 - June 2018 · 5 months

    pre-opening of Millennium Resort Salalah

  • General Manager

    Hilton - Luxor, Egypt

    Management
    September 2015 - September 2017 · 2 years and 1 month

  • Corporate General Manager

    ISP Singapore - Denpasar, Indonesia

    Management
    January 2014 - June 2015 · 1 year and 6 months

    General Manager of Hilton Luxor Resort & Spa, 236 rooms and suites, 8 outlets, 225 team members. Key result areas: Strategic new positioning of property: evaluate positioning of hotel vs. competitors and market availabilities. Redefine positioning to improve and optimize business opportunities. Develop new key selling points targeting high rate clientele. Intensive project to upgrade all restaurants (training with baker from Germany, Indian chef for Asian restaurant, new concept for Mediterranean kitchen …) to level of Egyptian fine dining. Today, Hilton Luxor is a leader in food quality and taste in Egypt, and food has become a unique selling point (USP). The hotel’s 5-star spa is its most important USP. After 2 years, the spa has reached a strong awareness across the country and with travel agents, is very popular amongst the local expats, and is our best revenue generating outlet. Based on the new positioning, a new sales team, a new rate structure, professional marketing and PR, I was able to achieve outstanding figures for Jan-Aug 2017 vs 2016: revpar increase of 466%, GOP improved by factor 4. 2017 first time since 2008 in profit zone. In 2016 Hilton Luxor was the 2nd best rated hotel for all 288 Hilton hotels in EMEA (SALT surveys).

  • Consultant

    Acobiz Hospitality Consulting - Bangkok, Thailand

    Management
    April 2012 - December 2013 · 1 year and 9 months

    Corporate General Manager for 2 small, private, high-end luxury 5+ star resorts in Bali. Total of 27 pool villas with Michelin star quality restaurant, 2 locations, 170 team members. Key result areas: Optimize quality levels and customer satisfaction, increase Tripadvisor rankings: both properties amongst 20 best hotels on Bali! Increase GOP by 7%. Increase F&B revenue by 15% per year: restaurant known as best restaurant in North Bali (cooperation with Michelin star chef from Europe). Setup professional operational structures. Establish system of synergies between 2 properties. Introduced motivating salary system based on KPI with 6 month evaluation period. New marketing strategy reducing travel agency percentage. ARR increase by 25% per year. Asset management: Prepare and handle major renovation projects.

  • Cluster General Manager

    Nova Group Thailand / Amari - Bangkok, Thailand

    Management
    May 2009 - March 2012 · 2 years and 11 months

    General Manager for Cluster with 3 hotels: Nova Suites Pattaya (5-star service residence), Nova Platinum Hotel (4-star leisure hotel) and Nova Gold Hotel (4-star boutique hotel) with 424 rooms and 7 outlets at 3 locations with 335 team members: Key result areas: Re-arranging team structures in properties, using synergies of some departments and HODs being responsible for all properties, with increased flexibility, reduced head count, optimized operations at reduced cost. Ensure professional pre-openings: training of team members, PR activities in local media, correct positioning with best feeder markets property by property Establish one marketing strategy for all 3 properties to achieve maximum revenue by using the strength of different properties to cover a larger market share. New positioning of all hotels targeting best revenue generating markets according to property specifics: Bangkok weekend travellers, replace long-staying with higher paying short-term, increase corporate through company deals, concentrate group leisure in one property with focus on higher rates and additional revenue opportunities. Restructure operational standards to the type of property (different SOPs for 5star serviced residence than for 4-star leisure hotel). Change F&B concept, profitable based special offers, events, new pricing strategy. Find new business sources from Asian markets (Vietnam, Singapore, China). Establish Nova Platinum as well-known location for perfect and affordable garden parties of any kind (weddings, birthdays, networking meetings, corporate functions, and others). Introduce professional revenue management with lots of training and the right people. Achieve new levels of customer satisfaction according to internal customer ratings. Create different staff structure, reduce staff fluctuation under 2,5%. Make the 3 Nova properties the most successful in the chain: 2011 GOP 53%, 56,78%, 60,5%, ranked no 1, 3, and 5 out of 34 properties. Reason for resignation: new challenge with own company in hospitality business

  • DOSM

    Kempinski - Djibouti

    Sales & Marketing
    February 2008 - April 2009 · 1 year and 3 months

    Director of Sales, Marketing, Reservation, PR, Revenue at the Djibouti Palace Kempinski (5+ star hotel), overall 253 rooms: Key results areas: Create / establish new business model: new long-term strategy, based on new business segments: leisure, airlines, corporate, casino, plus existing corporate, military, political. Pioneer as DMC and hotel marketing for Djibouti as leisure destination. Sales/rent of serviced apartments as part of property. Pre-opening of 2nd hotel wing. Hotel was top in revenue production in Kempinski chain upon leaving. Reason for leaving: job offer as GM in Thailand.

  • Vice President Product Marketing & Development

    Vantage Deluxe World Travel - Boston, MA, United States

    Management
    August 2005 - January 2008 · 2 years and 6 months

    Vice President PMD, Europe, Russia, CIS, North Africa: authorized, legal representative (Prokurist) for a major US tour operator. Additional key result areas: Strategic product design and development. Development of tailor-made marketing strategies, product specific. Accountability for daily operations on hotel ships and for ground operation. Improve customer satisfaction, focusing on new F&B concepts. Develop long-term strategies for process optimization in assigned area: improve yielding in Russia, optimize ship schedule to double inventory by using more nights in hotels. Improve product ratings through strategic sourcing, buying and negotiating. 100% quality accountability, improve cost-quality-balance with better contracts. Full financial and P&L (45 Million EUR) responsibility for assigned areas. Manage the European office in Germany, lead multi-national teams across Europe. Increased profitability for Russian product by 50% due to strategic change. Regional Director, Europe: legal representative (Prokurist) for a major US tour operator. Key result areas: Lead European Operations, shipboard and ground operations. Handle daily corporate hospitality and ground operations issues. Product development, negotiating and contracting of hotels and key accounts. Full financial and P&L (10 Million EUR) responsibility for assigned areas. Monitor quality issues concerning hotel and ground services. Start-up of new European office and closing of small offices. Office management of European Office, build up and lead an efficient multinational team covering duties for Europe, CIS countries, North Africa. Maintenance of local IT structure and IT training for employees.

  • DOSM

    Le Meridien - Tashkent, Uzbekistan

    Sales & Marketing
    March 2004 - June 2005 · 1 year and 4 months

    Director of Sales & Marketing/EAM for the Le Meridien Tashkent Palace Hotel, one of two 5-star hotels in Tashkent, Uzbekistan. Key result areas: Responsibility for P&L, occupancy, average room rate, rooms yield, negotiating and contracting, Programs in client loyalty and client acquisition. Lead, coach and motivate team members, substitute for General Manager. Increased revpar by 50% YTD!

  • Product Manager/Buyer

    Grand Circle Travel - Basel, Switzerland

    Other
    May 2002 - December 2003 · 1 year and 8 months

    Hotel Buyer for a US tour operator. Responsible for inspection and selection of appropriate hotels. Key result areas: Selecting hotels by quality and standards. Negotiating, buying and contracting hotels and other vendors. Market monitoring, market analysis, forecasts and targets, Key account management. Quality achievement and improvement, cost management, cost-quality balance, P&L. Develop an eye for hotel quality, issues, and concerns. Improve hotel quality standards.

Education

  • Strategic Hospitality Management

    Cornell University - School of Hotel Administration - Ithaca, NY, United States

    February 2017 - August 2017

  • Arabic language

    Ain Shams University, Cairo, Egypt - Cairo, Egypt

    January 1988 - June 1988

    Arabic language at Kulliyyat al-Alsun

  • M.Sc.

    University Erlangen-Nurnberg, Germany - Erlangen, Germany

    November 1985 - July 1992

Languages

  • English
    Native or fluent
    100%
  • German
    Native or fluent
    100%
  • French
    Full professional
    80%
  • Arabic
    Limited working
    40%
  • Russian
    Notions
    20%
  • Italian
    Notions
    20%

Skills

  • • Achieving Outstanding Results
  • Asset Management
  • Budget & Cost Control
  • • Communication & Leadership Skills
  • • Create “Best Practizes”
  • Customer satisfaction
  • • Familiar in International & Intercultural Busine
  • Feasibility Studies
  • • Hands-on and Proactive Management Style
  • • High End Food Concepts
  • • Identify and Use Synergies
  • • Improve Revpar and GOP
  • Key Account Management
  • • L&D for Team Members
  • Marketing Strategy
  • • Market Share Growth
  • • Modern People Management (KPIs)
  • Multilingual
  • • Opening / Pre-Opening
  • • Operational Analysis
  • Operational Excellence
  • • Optimize Processes
  • • Prepare SOPs
  • • Property Development
  • • Public Relation Activities
  • • Strategic Business Planning & Analysis
  • Strategic Positioning
  • • Strategic Sourcing, Buying, & Negotiating
  • • Technical Evaluation
  • • Ultimate Customer Satisfaction
Connections
Kenneth Lepcha
Chef De Partie at hyatt
Carmen Vlasceanu
Managing Director at Allure Hoildays
Following
Constance Halaveli Resort
North Central Province, Maldives
Other members
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