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Do you have a dream? Well mine is to find a project that is open to my People Management/Marketing profile, a mix that i believe can add value to organizations.
How did i go about it?
I graduated in Organizational Psychology because companies are all about people and understanding them is the first step for designing a successful strategy.
But it's not enough. Companies are made of products/services that serve a purpose. Which customers (segmentation) in which location (positioning)? To learn more about this i took a Master in Marketing Management.
After several projects in very different companies i found that Engagement Marketing (the mix between People Management and Marketing) is where i can make a difference working on all 3 vectors of satisfaction - Candidate Experience, Employee Experience and Customer Experience.
This is my path. Interested?
Areas of Interest: Employer Branding | Employee Advocacy | Candidate Experience | Employee Experience | Customer Experience | People Management | Social Brand Management | Organizational Change
NOTE: All opinions are my own and don't represent the official views of Four Seasons Hotel Ritz Lisbon.
6 years and 8 months
Assistant Director of People and Culture
Four Seasons Hotel Ritz Lisbon - Lisbon, PortugalHuman ResourcesAugust 2017 - Now · 1 year and 8 months
Supports the HR Director on Culture, Employer Branding, Recruitment, Internal Communication & Internships.
Digital Marketers - Associação de Profissionais de Marketing Digital - Lisbon, PortugalOtherApril 2016 - December 2017 · 1 year and 9 months
Board Member of the Portuguese Digital Marketers Association. Main tasks include social media management, training and events management (Sports and Employer Branding).
Hootsuite Ambassador, Portugal (Volunteer Position)
HootSuite Media Inc. - Lisbon, PortugalOtherMarch 2013 - December 2017 · 4 years and 11 months
Hootsuite is a social relationship platform for businesses and organisations to collaboratively execute social media strategies across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn and Google+ Pages, plus a suite of social content apps for YouTube, Instagram, Tumblr and more. The Brand Ambassador program is a way for Hootsuite fans, users, and social media professionals from around the world to get involved with Hootsuite at the community level. The program combines the use of Hootsuite's social media management system with practical experience applying community building and social media best practices through Hootups and other Community activities, and connecting with users at a grassroots level. Additionally, Brand Ambassadors receive benefits, provide assistance with our community programs, and provide valuable local insight which helps to shape our direct outreach and community building strategy in each region.
Chief Digital Officer
osBelenenses SAD - Lisbon, PortugalOtherAugust 2012 - December 2017 · 5 years and 5 months
Social Media Management & Website Management - Results: Twitter (+7.000 followers in 4 years) | Facebook (+11.000 followers in 4 years) | Instagram (+3.000 followers in 2 years) | Ticket Management - New tourniquets, new software, better analytics | Sponsor Management
INDEG - Lisbon, PortugalSeptember 2008 - October 2010
Master in Marketing Management
ISPA - Lisbon, PortugalSeptember 2000 - December 2005
Graduated in Organizational Psychology
Native or fluent
- Employer branding
- Human Resources
- Social Media
- Team / People Management