My Dissertation File
About: 'The Rise of Online Retail in the UK: In Influencing Consumer
Behaviour & Purchasing Perceptions Relating to Marketing’.
Mike Dzinoreva
Events Team Leader at Compass Group UK & Ireland
Lives in Edinburgh, United Kingdom
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About me
Dear Recruiters
A 28 year old that graduated from Edinburgh Napier University, with a Second First Class in Tourism and Marketing Management for my honours degree. Additionally achieved a P5 (70%) for my Business Management/Marketing masters degree.
My dream is to establish myself in the hospitality and tourism industry by working for famous and established hospitality institutions. In the goal of becoming an industry leader in tourism and hospitality and developing a pathway to create my establishment. I believe in serving people with comfort, quality and safety is the essence of creating a strong hospitable organisational structure. As well as having an attitude that is determined, passionate, focused and optimistic.
Currently my experience is reasonably broad and quantifiable. Having worked at established institutions such as, The Edinburgh International Conference Centre as a Hospitality Team Leader for Compass Group. Furthermore worked in retail for GAP as a Sales Associate. Additionally did a 4 month university internship program for Scotch Malt Whisky Society in Edinburgh. Also for a short period worked at Zimbabwe Alloys Chrome as a Marketing Administrator, before doing my masters degree.
With all these positions there was something in common. Keeping the customer happy at all times, providing quality service, listening to recommendations for improvement, being punctual, focused and determined, having an astute personality, analysing customer data, communicating effectively with colleagues and clients, developing presentations, report writing and briefings.
All these factors made me enjoy my positions and is the reason why I am still involved in the tourism and hospitality sector.
To conclude giving me a chance to progress in this industry would be a blessing and would be highly appreciated with my work diligence. So please take a look at the rest of my profile and do not hesitate to communicate back with feedback.
Kind Regards
Mike .T. Dzinoreva
Experience
8 years and 2 months
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Events Team Leader
Compass Group UK & Ireland - Edinburgh, United Kingdom
ManagementMay 2014 - Now · 8 years and 2 monthsAssisting the manager to supervise the staff. Making sure that the conference rooms are served with the catering requirements on time. Ensuring health and safety briefings are delivered to the staff. Taking note of customers dietary requirements. Making sure that the stock is counted daily. Cash machine handling. Bar work. Team leading staff at dinner and lunch services.
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Sales Associtae
GAP - Edinburgh, United Kingdom
SalesNovember 2018 - January 2020 · 1 year and 3 monthsResponsible for making sure the consumer knows about what the store has to offer e.g. seasonal products, new arrivals, market trends and alternatives online. Working in teams when required to ensure duties are completed on time. Operating the transaction points and making sure the prices are accurate. Checking the inventory levels and applying them on the shop floor when required. Being confident, presentable and knowledgeable about the products being sold to the consumer. Liaising with consumers on the telephone and being confident in dealing with complaints and clarifications. Staying positive and making sure daily sales targets are met, by using sales skills to convince consumers to purchase more and download the app that offers the best deals. Knowing when to transfer key issues to the manager when in doubt. Also making sure KPI’s are maintained..
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Marketing Administrator
Zimbabwe Alloys Chrome - Gweru, Zimbabwe
AdministrationJanuary 2017 - February 2018 · 1 year and 2 monthsWas responsible for reconciling stock piles before dispatch to port . Also liaised with clearing agencies and road transporters to facilitate movement of goods. I raised the necessary documentation for the procurement of spares and raw materials. Prepared input for running the payroll. Regularly communicated with suppliers of electricity, water, goods and services. Liaised with customers on dispatches and quality of product. Worked on different exercises as assigned to me by my supervisor from time to time
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Live Project Analyst
The Scotch Malt Whisky Society - Edinburgh, United Kingdom
Data and AnalyticsJanuary 2015 - April 2015 · 4 monthsConvinced tourists and residents to visit the facility during the Fringe Festival in the Summer. Adding to their profitability by 10% and marketability substantially. Targeted and analysed local and foreign middle aged whisky enthusiasts using digital, email, print, social media. Researched key material collecting primary data through surveys and interviews, also secondary data through e-journals, articles and tourist business publications. Initiated and developed a formal 6000 word report and 40 minute presentation that was pitched at the end of 4 months to the Operations Manager.
Education
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MSc Business Management Marketing
Edinburgh Napier University - Edinburgh, United Kingdom
September 2018 - October 2019Recived a 2.1overall grade. During the course I did 8 modules that included Marketing Communications, Sustaining Organisational Performance, Global Economic Environment & Marketing, Research Methods, Organisational Change & Management, Leadership Strategy and Innovation, Global Marketing. Also a Dissertation that had a total of 40 credits, double than the other modules. The project title was " How the increase of online retail is influencing the shopping behaviour of cosnumers in retail". The research document was done over 3 months. Hence I had to gather data from journals, books and use primary data. To get direct quantitative information that would highlight the trends, correlations and anomalies. Nevertheless the conclusion showed that as people transition to using online services because of ease and convenience. They are also not detached for the personal experience and connection that occurs when buying instore i.e.. asking for product recommendations, having a liaison with the staff or seeing first hand how the product functions.
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BA Tourism and Marketing Management
Edinburgh Napier University - Tourism - Edinburgh, United Kingdom
September 2012 - June 2016Received a 2.1 classification. Got a Bursary in my 1st year for the best results by an international student. Received a certificate for the best business simulation for marketing and management in practice module in year 4. Did a live research project for a small whiskey company in Edinburgh in year 3 as a placement option.
Languages
3 languages
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English
Native or fluent
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Shona
Full professional
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French
Notions
Personal information
Nationalities
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Zimbabwean
Date of birth
April 18th 1992
Skills
40 skills
- Analytics
- B2B Marketing
- Balance Sheet Auditing &
- Brand Strategy
- Computer
- Creative Strategy
- Customer Service Excellence
- Customer Service Management
- Customer Service orientation
- Data Analytics
- Email Management
- Email marketing
- Event Production
- Event Sales
- Exceptional Customer Service
- F&B Marketing
- Google Analytics
- Google Docs
- IBM SPSS
- Interpreting
- JavaScript
- Leadership
- Marketing and Promotions
- Marketing mix
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Word
- Negotiating skills
- Price Negotiation
- Pricing Strategy
- Product design
- Project Costing
- Project Managenet
- Project planning
- Quantity Surveying
- Sales, Budgeting,
- Sales Strategy
- Team Management
- Video Production
- Wordpress
Additional Information
1 information shared
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