Miquel Lazaro

Miquel Lazaro

Director of Sales at BARI Groep BV
Lives in Barcelona, Spain

Join Hosco and view Miquel's full profile, it's free !

As a Hosco member, you will:
  • Make yourself visible to thousands of companies in the hospitality industry'
  • Join a community of 180'000+ students and professionals
  • Learn more with new articles & videos every week on hosco.plus
Join us

About me

More than twenty years of a solid background in the Hotel industry. Strategic thinker and team builder, passionate about my job and Hotels. Consistently exceed goals and customer service expectations. My experience includes ten years in Front Office and Duty Management and almost thirteen in Sales & Marketing. I have worked in destinations such as Barcelona, London, Paris and Madrid. This diversity in both operational and managerial experience, in addition to my knowledge, skills, perseverance and multi-lingual ability, has successfully lead multi-cultural teams and achieving tangible results in very different markets like the UK and USA, Europe, the Middle-East, Asia and, specifically, Russia and the CIS. I have been thrilled to work on different projects and destinations, including small boutique hotels in Barcelona or Paris but also
large hotels with great meeting facilities in London, Barcelona or Madrid, always in luxury 5* and 4* city hotels.


24 years and 5 months

  • Director of Sales

    BARI Groep BV - Barcelona, Spain

    Sales & Marketing
    November 2017 - Now · 2 years and 3 months

    Managing the Sales Department for 2, both Element by Westin properties, in Amsterdam and Frankfurt. And preparing and designing the Sales Strategy for the future owned brand in different Pan-European locations. Reporting to CEO.

  • Business Development Manager

    Pestana Hotels - Barcelona, Spain

    Sales & Marketing
    August 2014 - September 2017 · 3 years and 2 months

    In charge of the Sales Department for the Pestana Arena Barcelona and supporting also Pestana Chelsea Bridge (London) and Pestana Tiergarten (Berlin). Creating the Business Plan and Sales Budget for the year.

  • Director of Sales -Russia-

    Hotel Rey Juan Carlos I - Barcelona, Spain

    Sales & Marketing
    October 2012 - May 2014 · 1 year and 8 months

    In charge of Russia, Eastern Europe and Middle East. Developing the Russian market and positioning the Hotel in that market. Achieving a major increase of MICE requests from Russia (from 15 to almost 200 in one year) and confirming business from different MICE agencies and companies (NISSAN Russia, CSKA Moscow, etc.)

  • Director of Sales

    Hotel Casa Fuster & Hotel Barcelona Center - Barcelona, Spain

    Sales & Marketing
    July 2011 - August 2012 · 1 year and 2 months

    Managing a team of 14 people in both hotels. Elaboration of Sales and Business plan. Increasing the income by Leading Hotels of the World (12% NYC and 23% Sao Paulo). *Russian market increased by 15%. Virtuoso agencies revenue increased by almost 20% reaching a total revenue of €300K for the first time.

  • Director of International Sales

    Hotel Crowne Plaza Fira Center - Barcelona, Spain

    Sales & Marketing
    February 2008 - July 2011 · 3 years and 6 months

    Supervising two Sales Managers. Responsible for different markets: USA, UK, Scandinavia and Russia. Starting and developing the Russian market.

  • International Sales Manager

    Hotel Auditorium - Madrid, Spain

    Sales & Marketing
    January 2006 - February 2008 · 2 years and 2 months

    Developing the Sales strategies for the largest hotel in Spain. During 2006 and 2007 we reached an occupancy of 64% (in a brand new hotel boosting 900 rooms). Prospecting European and US markets and positioning a new property there.. Managing two Sales Executives.

  • International Sales Manager

    Hotel Crowne Plaza Fira Center - Barcelona, Spain

    Sales & Marketing
    September 2004 - December 2005 · 1 year and 4 months

    Sales Manager for UK market and USA (East Coast).

  • Front Office Manager

    Hotel Meliá Colbert - Paris, France

    Front Office reception
    July 2002 - August 2004 · 2 years and 2 months

    Managing a multi-national team of 10 people and reporting to GM

  • Front Office Manager

    Meliá White House - London, United Kingdom

    Front Office reception
    November 1999 - June 2002 · 2 years and 8 months

    Managing a multi-national team of 25 people, including Front Desk and Concierge in a 582 bedrooms hotel. Reporting directly to GM

  • Front Office Manager

    Hotel Rivoli Ramblas - Barcelona, Spain

    Front Office reception
    May 1995 - November 1999 · 4 years and 7 months

    Managing a team of 12 people and reporting directly to GM.


  • Hotel Management

    Universitat Autonoma de Barcelona - Barcelona, Spain

    September 1992 - June 1995


7 languages

  • Catalan

    Native or fluent

  • Spanish

    Native or fluent

  • English

    Native or fluent

  • French

    Full professional

  • Italian

    Full professional

  • Russian

    Professional working

  • German

    Limited working

Personal information


  • Spanish

Work Permits

  • European Union

Date of birth

May 30th 1972

Driving License


Pol Payet
Product Manager at Tourico Holidays
Other members
Oussama Mostefi
Barcelona, Spain
Bella Franco Oria
Barcelona, Spain
Marc Espí Sampere
Barcelona, Spain
Barcelona, Spain
Clara Galende Rosado
Barcelona, Spain
View 205718 members