Project work - Master in Hotel Management
I worked on a new opening of a 4 stars hotel decided by my teacher, so I did a intensive research work, starting from a explanation of peculiarity, criticality, and scenery of city. So, I made a video ( unfortunately, I cannot upload here. If you want further information don't hesitate to contact me) where I wrote with attention all the analysis of competitors of my hotel in the city, and I explain all services of my new opening of hotel. In conclusion of this video, you can find all my hypothetical marketing strategies with SWOT Analysis and Marketing Mix. I have also a file in Microsoft Word where there is a summary of what I created. Thank you for your attention.