Muhammad Abrar Razzak

Muhammad Abrar Razzak

Asst. Marketing Manager at The Coffee Bean & Tea Leaf®
Lives in Dhaka, Bangladesh

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About me

Experienced working in fast pace environment that demands strong organizational, technical, and interpersonal skills. Poised in interacting with individuals at all levels, as well as detail-oriented and resourceful in completing targets.

Experience

10 years and 8 months

  • Asst. Marketing Manager

    The Coffee Bean & Tea Leaf® - Dhaka, Bangladesh

    Marketing
    April 2017 - Now · 7 years

    - Managing all marketing for the company and activities within the marketing department. - Developing the marketing strategy for the company in line with company objectives. - Co-ordinating marketing campaigns with sales activities. - Overseeing the company’s marketing budget. - Creation and publication of all marketing material in line with marketing plans. - Planning and implementing promotional campaigns. - Manage and improve lead generation campaigns, measuring results. - Overall responsibility for brand management and corporate identity - Preparing online and print marketing campaigns. - Monitor and report on effectiveness of marketing communications. - Creating a wide range of different marketing materials. - Working closely with design agencies and assisting with new product launches. - Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. - Analysing potential strategic partner relationships for company marketing.

  • Marketing Consultant

    Galesia Hotel & Resorts Ltd. - Dhaka, Bangladesh

    Consulting
    January 2015 - January 2016 · 1 year and 1 month

    - Study company profile and operations to understand its marketing needs - Conduct marketing research to identify industry trends and commercial opportunities - Develop and implement a marketing strategy according to objectives and budget - Prepare detailed proposals and marketing plans - Advise on branding, positioning, communications and other marketing issues - Give direction to marketing efforts with the most effective methods and tools - Liaise with marketing department and external vendors - Monitor marketing projects and analyze results - Write reports with suggestions for improvements and new ideas

  • Sr. Executive, Marketing

    Best Western Plus Maple Leaf - Dhaka, Bangladesh

    Marketing
    April 2014 - August 2014 · 5 months

    - Overseeing and developing marketing campaigns. - Conducting research and analyzing data to identify and define audiences. - Devising and presenting ideas and strategies. - Promotional activities. - Compiling and distributing financial and statistical information - Writing and proofreading creative copy - Maintaining websites and looking at data analytics - Organising events and product exhibitions - Updating databases and using a customer relationship management (CRM) system - Coordinating internal marketing and an organisation’s culture - Monitoring performance - Managing campaigns on social media.

  • Communications Coordinator

    The Westin Dhaka - Dhaka, Bangladesh

    Content & Communication
    January 2009 - February 2011 · 2 years and 2 months

    Planning PR strategies, Media relations, Broadcast and online media, researching, writing and distributing press releases to targeted media, collating and analyzing media coverage, writing and editing in-house magazines, case studies, speeches, articles and annual reports, preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs, organizing events including press conferences, exhibitions, open days and press tours, sourcing and managing speaking and sponsorship opportunities, commissioning market research, managing the PR aspect of a potential crisis situation. FESTIVALS Australian food festival, Mexican food festival, Thai food festival, Italian food festival, Baishakh food festival, Indian food festival, Malaysian food festival EVENTS Earth Hour I Valantine's Day I Father's Day I Mother's Day I 4th of July I Christmas Carols I Halloween I St. Patrick's Day I Friendship Day, I JOINT VENTURES Bvlgari Launching I Dhaka Fashion Week, Customer Service Week

Education

  • Higher Diploma in Computer Science & Programming

    NTRMS - Dhaka, Bangladesh

    August 2000 - August 2001

Languages

3 languages

  • English

    Native or fluent

  • Bengali

    Native or fluent

  • Hindi

    Limited working

Personal information

Nationalities

  • Bangladeshi

Skills

19 skills

  • B2B Marketing
  • Brand management
  • Brand Marketing
  • Budgeting/P&L
  • Crisis Communication
  • Event Management
  • Graphic design
  • Guest Relations
  • Hospitality Management
  • Hotel Marketing
  • International Relations
  • Marketing Communications
  • Media Relations
  • - Photography
  • Pre opening
  • PR Training
  • Public Relations
  • Social Media
  • Strategic Marketing
Connections
Valter Belli
italian speciality chef at Le meridien Dhaka
Mahabir Singh
Rooms Manager at La Quinta Abu Dhabi
Julficar Mohammed zahedi
Executive Chef at Marino Royal Hotel
View 10 connections
Following
Lapita, Dubai Parks and Resorts, Autograph Collection Hotels Mandarin Oriental Jumeira, Dubai
Mandarin Oriental Jumeira, Dubai
Dubai, United Arab Emirates
The Ritz-Carlton, Budapest
Other members
Md. Ziaul Hoque
Dhaka, Bangladesh
MD Anisuzzaman
Dhaka, Bangladesh
Avila Islam
Dhaka, Bangladesh
MD Maruf Hosain
Dhaka, Bangladesh
Md Nazmul Huq Talukder
Dhaka, Bangladesh
View more
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