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About me
Experienced working in fast pace environment that demands strong organizational, technical, and interpersonal skills. Poised in interacting with individuals at all levels, as well as detail-oriented and resourceful in completing targets.
Experience
10 years and 8 months
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Asst. Marketing Manager
The Coffee Bean & Tea Leaf® - Dhaka, Bangladesh
MarketingApril 2017 - Now · 7 years- Managing all marketing for the company and activities within the marketing department. - Developing the marketing strategy for the company in line with company objectives. - Co-ordinating marketing campaigns with sales activities. - Overseeing the company’s marketing budget. - Creation and publication of all marketing material in line with marketing plans. - Planning and implementing promotional campaigns. - Manage and improve lead generation campaigns, measuring results. - Overall responsibility for brand management and corporate identity - Preparing online and print marketing campaigns. - Monitor and report on effectiveness of marketing communications. - Creating a wide range of different marketing materials. - Working closely with design agencies and assisting with new product launches. - Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. - Analysing potential strategic partner relationships for company marketing.
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Marketing Consultant
Galesia Hotel & Resorts Ltd. - Dhaka, Bangladesh
ConsultingJanuary 2015 - January 2016 · 1 year and 1 month- Study company profile and operations to understand its marketing needs - Conduct marketing research to identify industry trends and commercial opportunities - Develop and implement a marketing strategy according to objectives and budget - Prepare detailed proposals and marketing plans - Advise on branding, positioning, communications and other marketing issues - Give direction to marketing efforts with the most effective methods and tools - Liaise with marketing department and external vendors - Monitor marketing projects and analyze results - Write reports with suggestions for improvements and new ideas
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Sr. Executive, Marketing
Best Western Plus Maple Leaf - Dhaka, Bangladesh
MarketingApril 2014 - August 2014 · 5 months- Overseeing and developing marketing campaigns. - Conducting research and analyzing data to identify and define audiences. - Devising and presenting ideas and strategies. - Promotional activities. - Compiling and distributing financial and statistical information - Writing and proofreading creative copy - Maintaining websites and looking at data analytics - Organising events and product exhibitions - Updating databases and using a customer relationship management (CRM) system - Coordinating internal marketing and an organisation’s culture - Monitoring performance - Managing campaigns on social media.
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Communications Coordinator
The Westin Dhaka - Dhaka, Bangladesh
Content & CommunicationJanuary 2009 - February 2011 · 2 years and 2 monthsPlanning PR strategies, Media relations, Broadcast and online media, researching, writing and distributing press releases to targeted media, collating and analyzing media coverage, writing and editing in-house magazines, case studies, speeches, articles and annual reports, preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs, organizing events including press conferences, exhibitions, open days and press tours, sourcing and managing speaking and sponsorship opportunities, commissioning market research, managing the PR aspect of a potential crisis situation. FESTIVALS Australian food festival, Mexican food festival, Thai food festival, Italian food festival, Baishakh food festival, Indian food festival, Malaysian food festival EVENTS Earth Hour I Valantine's Day I Father's Day I Mother's Day I 4th of July I Christmas Carols I Halloween I St. Patrick's Day I Friendship Day, I JOINT VENTURES Bvlgari Launching I Dhaka Fashion Week, Customer Service Week
Education
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Higher Diploma in Computer Science & Programming
NTRMS - Dhaka, Bangladesh
August 2000 - August 2001
Languages
3 languages
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English
Native or fluent
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Bengali
Native or fluent
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Hindi
Limited working
Personal information
Nationalities
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Bangladeshi
Skills
19 skills
- B2B Marketing
- Brand management
- Brand Marketing
- Budgeting/P&L
- Crisis Communication
- Event Management
- Graphic design
- Guest Relations
- Hospitality Management
- Hotel Marketing
- International Relations
- Marketing Communications
- Media Relations
- - Photography
- Pre opening
- PR Training
- Public Relations
- Social Media
- Strategic Marketing
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