Nergiz Piyade

Nergiz Piyade

Brand Manager at SWOT Hospitality Dubai
Lives in Dubai, United Arab Emirates

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About me

Having 14 years of Professional experience in Food and Beverage industry as an customer relations specialist, brand executive in textile industry with Italian brand Yamamay as well as specialization in tourism industry as a corporate communications manager of the Gloria Hotels&Resorts and Gloria Sports Arena, as finally Brand Manager of the Swot Hospitality Dubai has leveraged my profession in delivering strategic business value in all of the industries covering Tourism, Hospitality, Luxury Textile, and Construction.

Experience

15 years and 1 month

  • Brand Manager

    SWOT Hospitality Dubai - Dubai, United Arab Emirates

    Marketing
    January 2022 - Now · 8 months

    • Lead to coordination of web & digital solutions, SEO, SEM, online advertising with digital agency. • Maximize brand presence on various channels across all marketing platforms eg. Social media, TV, web, visual-print media, … in accordance to ensure all services are accurately represented • Managing marketing activities to increase brand awareness and gain new clients • Performed detailed market and competitor analyses to inform digital and traditional marketing strategy. • Collaborate with third-party suppliers, and other service providers • Prepared and administered annual budget. • Evaluated Google Ads campaigns against ROI and KPI targets and identified opportunities for further growth and improvement. • Strengthened SEO to improve website ranking. Collaborated with agencies to develop innovative graphics and video content for website and social platforms.

  • Corporate Communication Manager

    Gloria Hotels & Resorts - Istanbul, Turkey

    Marketing
    May 2010 - November 2021 · 11 years and 7 months

    • Throughout ten years of operating history enhanced business value through benchmarking with the competition and determined core advantages through 360-degree communication analysis and determined new approaches to enhance the existing brand value of Gloria Hotels&Resorts. • Initiated the end-use development program for Gloria Hotels&Resorts to improve user adaptability and user experience for increased internal customer satisfaction. • Implemented a phased approach in the core communication and marketing strategy in which the strategy was planned and executed successfully with the following major key milestones. • Developed a target market definition for Gloria Hotels&Resorts and focus on local target markets which increased the sales revenue of the hospitality group. • Managed all corporate, brand PR activities, social media accounts, and crisis communications for group company activities. • Planned and executed the corporate events, such as press meetings, seminars, organizations for planned and scheduled activities according to the brand and marketing annual plans. • Managed pro-actively media opportunities, writing briefing notes, and supporting spokespeople of the company and its executive management. • Acted as the functional lead in an incident situation, drafting and seeking approval of all external communications materials and advice on appropriate responses.

  • Brand Executive

    Yamamay - Milan, Italy

    Marketing
    December 2009 - May 2010 · 6 months

    • I was recruited to build the Italian textile brand in Turkey. Went to Italy to the Brand HQ in Milan and worked with the Brand team to set the brand image, brand value, and brand recognition in the market. • Worked on the brand positioning with the agencies as well as build the website to represent the brand values against the competition. • Initiated training programs for the staff, and positioned each staff as the brand ambassador to represent the values and a caring image for the customers. • Trained retail store management team to understand and work according to defined operating guidelines. Worked with the international teams to develop marketing strategies for Turkey. • Developed budget plans, sales forecasts, and related product portfolio to be offered as well as defined business KPI's to monitor the supply chain and sales operations. • Initiated the marketing plan according to the growth and business expansion strategy. • Maximised brand awareness through targeted marketing strategies. • Planned and executed local promotion activities, including launch events and mass flyer distribution. • Understood store requirements to support successful retail execution.

  • Customer Relation Specialist

    Istanbul Doors Group - Istanbul, Turkey

    Marketing
    July 2007 - December 2009 · 2 years and 6 months

    About Istanbul Doors Group: A leading operator of high-end restaurants and hotels based in Istanbul, Turkey comprising ‘’Zuma, Angelique, Vogue, Hakkasan, Kitchenette, Wan-na, Da-Mario, A'jia Hotel, Gina and Foodist Catering’’. It also previously owned a stake other restaurants headquartered in Istanbul to D.ream (Doğuş Group), one of Turkey’s largest group. • Recruited to develop customer relations department as well as lead the event planning and event management processes to enhance the revenue per customer. • Worked with the marketing team to improve different F&B brands inside the Doors group to leverage their existing potential using brand management as key leverage to improve customer expectations and develop a loyal customer base to enhance monthly and annual revenue base. • Wrote media alerts and developed social media campaigns to promote products. • Maximized brand awareness through targeted marketing strategies. • Planned and executed local promotion activities, including launch events and mass flyer distribution. • Understood restaurants requirements to support successful retail execution.

Education

  • Second Bachelor's

    Istanbul University - Istanbul, Turkey

    September 2017 - June 2021

    Sociology

  • Certificate Program

    eCornell | Online Learning by Cornell University

    January 2017 - March 2017

    Marketing Strategy

  • Master

    Bahcesehir University - Istanbul, Turkey

    September 2008 - June 2010

    Marketing Communication and Public Relations

  • Bachelor's

    Sakarya University - Istanbul, Turkey

    September 2003 - June 2007

    Business Administration Management

Languages

2 languages

  • Turkish

    Native or fluent

  • English

    Native or fluent

Personal information

Nationalities

  • Turkish

Skills

18 skills

  • B2B
  • B2C
  • brand manager
  • Brand Strategy
  • budget analysis
  • Digital marketing
  • Digital media
  • Email marketing
  • event managment
  • facebook ads
  • google ad
  • google my business
  • google search console
  • instagram ads
  • paid media
  • Pre- Opening & Rebranding
  • socialmedia
  • social media content
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