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Marketing & Public Relations Officer
Sophia Genetics - Lausanne, SwitzerlandOtherDecember 2015 - September 2017
• In charge of main industry events: budget forecast, booking, sponsorship, logistics, talks/panels preparation, supervision & training of Sales teams, social media coverage • Led tender for new Public Relations firm (budget, RFP & pre-selection), participated in contract negotiations. In charge of PR strategy and its execution with agency: managed 2 product launches and 3 global milestones announcements (generated coverage in Forbes, MIT Tech Review, Wired, CNBC; 80+ specialized media pickups) • Created collaterals translating the company's vision & services into accessible terms; establishing templates and streamlined creation workflows when possible. In charge of enforcing branding guidelines and reviewing company documents to fit corporate messaging standards • Digital Marketing: lead for mailings, online advertising, community management & social media campaigns
Ecole hôtelière de Lausanne - Lausanne, SwitzerlandSeptember 2011 - July 2015