Nikita Schaub

Nikita Schaub

Marketing & Public Relations Officer at Sophia Genetics
Lives in Geneva, Switzerland
over 6 months ago

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  • Marketing & Public Relations Officer

    Sophia Genetics - Lausanne, Switzerland

    December 2015 - September 2017

    • In charge of main industry events: budget forecast, booking, sponsorship, logistics, talks/panels preparation, supervision & training of Sales teams, social media coverage • Led tender for new Public Relations firm (budget, RFP & pre-selection), participated in contract negotiations. In charge of PR strategy and its execution with agency: managed 2 product launches and 3 global milestones announcements (generated coverage in Forbes, MIT Tech Review, Wired, CNBC; 80+ specialized media pickups) • Created collaterals translating the company's vision & services into accessible terms; establishing templates and streamlined creation workflows when possible. In charge of enforcing branding guidelines and reviewing company documents to fit corporate messaging standards • Digital Marketing: lead for mailings, online advertising, community management & social media campaigns


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