Nikolas Syriopoulos

Nikolas Syriopoulos

Director of Sales at The Como Melbourne
Lives in Victoria, Australia

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About me

Articulate, focused and ambitious. Looking for a new challenge and available for an immediate start. Good communicator and collaborator for the client and the organisation to ensure everybody gets the most out of a partnership.

Experience

15 years and 7 months

  • Director of Sales

    The Como Melbourne - Victoria, Australia

    Sales
    March 2023 - December 2023 · 11 months

    • Sales Director of The Como Melbourne, a 111 bedroom and 9 meeting room five-star South Yarra iconic property. • Maternity cover scheduled to end in November. • Engaging with existing and new client accounts through structured negotiation of accommodation and conference RFP’s. • Manage the weekly review of provisional business in order to maximise conversion and increase industry knowledge of current trends. • Focus on exceeding sales targets whilst also meeting client needs and budgets through negotiated rates and added value offers. • Business Improvement District collaboration with local partners and sister properties to elevate the perception of South Yarra. • Develop, maintain and evaluate corporate accounts to ensure market share is either obtained, retained, or increased year on year. • Generate sales leads and qualify account opportunities to present the client with the best suited options and rates to convert business. • Exceed customer expectations with special attention on loyal customers and key accounts.

  • Director of Sales

    Pullman and Mercure - Victoria, Australia

    Sales
    May 2022 - March 2023 · 11 months

    • Sales Director of the 204 room five-star Pullman Melbourne on Swanston as well as the 330 room three and a half-star Mercure Welcome Melbourne during their reopening from quarantine hotels that held no sales presence throughout the pandemic. • Structured negotiation of Corporate RFP’s engaging with existing and new client accounts. • Proactively re-establishing the hotel through site inspections, hosted lunches, cold calling, social media, promotional events and campaigns. Working with hotel listing sites to recapture public awareness. • Using all available Accor network and systems to engage with new clients and agents seeking two newly refurbished hotels in the CBD. • Develop accounts across all other segments including Events, Leisure and Groups and creating the relevant packages, promotions and Food and Beverage offering. • Restructured, modified and streamlined all client related processes to ensure best practice service combined with client ease of working with the hotel when viewing and booking met expectations when experiencing the hotel. • Putting the properties and their personnel front and centre in all client contact to demonstrate a high-end product supported by a dedicated service delivery. • Director of Sales position made redundant.

  • Director of Sales

    De Vere Hotels - London, United Kingdom

    Sales
    September 2019 - March 2020 · 7 months

    • Oversee the hotel client base and then the marketing and sales function during the property refurbishment. • Structured negotiations with clients to offer tailor made products including a cost-benefit analysis to maximise competitive advantage. • Develop and implement a strategic Customer Relationship Management Framework for the organisation and identify business development opportunities and revenue raising opportunities. • Implement new business ideas to improve operational effectiveness and assist to develop a promotional strategy for products and services and monitor and report all negotiated contracts and develop new partnerships opportunities through networking.

  • Senior Business Development Manager

    Grange Hotels - London, United Kingdom

    Sales
    May 2010 - November 2018 · 8 years and 7 months

    • Operate as the Account Manager for a chain of 11 London hotels, across 50 key accounts of both domestic and international clients, to increase market share and brand awareness. • Conduct the negotiations for key MICE accounts and adhere to client budgets, design marketing promotions for special events and low demand periods to drive enquiries. • Opening and establishing new hotel within the portfolio, Grange Tower Bridge Hotel during 2011 and 2012. • Responsible for achieving MICE revenue of £2 million directly generated from designated accounts while maximising conference and exhibition revenue working towards an annual budget of £18 million. • Manage proactive sales for events up to 1000 people across 100 meeting rooms across 11 Grange Hotels. • Manage, coach, motivate and assist Sales Executives to establish high service levels, identify and convert key provisional business and work with key agents to convert corporate, incentive and leisure events in order to reach sales targets. • Drive revenue targets by providing leadership and knowledge to 25 sales executives including reviewing annual forecasts on a weekly basis to generate incremental revenue through upselling. • Develop a strong understanding of inbound congress events to ensure the hotels are on the preferred venue list. • Grow, maintain, and develop extensive client, agent and supplier relationships while implementing creative ideas into site inspections. • Ensure accurate client details and requests are delivered by the operational departments to drive revenue growth. • Support MICE office managers to deliver revenue growth in high demand periods with effective diary management. • Perform weekly analysis to the selling strategy and orchestrate and host key clients and agents at site inspections for provisional enquiries, group business, corporate conferences, familiarisation trips and high-profile functions.

  • Sales Executive

    Novotel London West - London, United Kingdom

    Sales
    August 2007 - April 2010 · 2 years and 9 months

    • Act as a one stop shop style sales executive for events for up to 1200 delegates geared at proactively converting business received via email, RFP’s, enquiries, agencies, phone calls, website, repeat business relationships built with regular conference bookers. • Full client management from: initial enquiry, to proposal, to contract followed by event planning, up-selling, through to final details, site visits, 5 Senses menu tasting experience, handing over to operations on the day, finalising the invoice and post event debrief. • Collaborating with the MICE and Corporate team on key accounts to convert new leads and stimulate existing business with creative ideas during site visits, client entertaining and familiarisation trips. • Converted £3.2m worth of sales with a conversion rate of 34%.

  • Sales Executive

    Hilton London Metropole - London, United Kingdom

    Sales
    September 2005 - August 2007 · 2 years

    • Convert, plan and handle direct client and agent all conference enquiries to expand database and develop the business pipeline. • Conduct event de-briefs and respond to compliment and complaint letters and focus on retention and Hilton Moments continuity. • Promote inter-department cross selling to boost revenue and act as the Departmental Trainer and Brand Standards Representative. • Winner of the Hilton Up-seller of the Month on a regular basis and Champion for Hilton Time to Sell and Hilton Honours.

Education

  • BA in Hospitality and Sociology

    London South Bank University - London, United Kingdom

    September 2001 - July 2004

Languages

2 languages

  • English

    Native or fluent

  • Greek

    Professional working

Personal information

Nationalities

  • British

Skills

16 skills

  • 5 star hotel service
  • Awards
  • Big events
  • conference
  • Corporate
  • Events
  • events coordinator
  • events organization
  • F&B sales
  • Hotel
  • hotel sales
  • Luxury hotel
  • marketing and sales
  • MICE
  • Private events
  • Special events
Following
Minor International
Minor International
Bangkok, Thailand
Other members
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Victoria, Australia
GIUSEPPE DI SILVESTRO
Melbourne, Australia
Yunus Sezer
Burwood, Australia
Serena Mervillie
London, United Kingdom
Vivian Pham
Victoria, Australia
View more
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