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Audi South Africa - Johannesburg, South AfricaSales & MarketingJuly 2015 - July 2017
Successfully briefed and executed various 360 degree launch and retail campaigns across ATL and BTL media. Management of brand digital assets: maintenance of corporate website, dealer websites, model launch microsites and the customer mobile app. Duties included webpage updates, SEO updates, conduct monthly analysis of engagement and analytics. Successfully project managed the migration of website content from an outdated platform onto a new platform. Responsibilities included having to ensure we launched timeously and to review UX and functionality in relation to each function within the customer journey. Briefing and execution of digital campaigns to drive traffic to identified online brand assets. Management of creation and distribution of brand Point of Sale material. Providing strategic and operational direction to dealer network to ensure dealer marketing is in line with the brand’s premium strategy and CI. CRM Management specifically looking at strategies to increase loyalty and market to the existing customer base. Management of Brand Ambassador relationships and placements, specifically looking at launch opportunities as well as defining a successful Brand Ambassador placement and utilisation strategy. Brand Social Media Presence Budget Management. Brand Event Activations