Oksana Pastushenko

Oksana Pastushenko

Regional Marketing Manager GCC at Cinepolis
Lives in Dubai, United Arab Emirates

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About me

With overall more than 7 years of Marketing experience in Dubai, I am committed to delivering the best results through all Marketing channels, which reduce costs, maximize brand awareness, increase footfall and improve the ROI.

Working in B2C sector, I always think of the customer, but as a marketer, the image of the company is the top priority.

Experience

9 years and 9 months

  • Regional Marketing Manager GCC

    Cinepolis - Dubai, United Arab Emirates

    Marketing
    May 2019 - Now · 4 years and 11 months

    - Build and lead Cinépolis Cinemas Marketing strategy in GCC; - Strategize, develop and strengthen the company’s brand identity; - Increase the company’s market share; - Plan and deliver multi-channel ATL / BTL marketing campaigns including media buying, OOH, broadcast media, events and promotions to maximise brand awareness and visibility; - Source and leverage brand partnerships and commercial opportunities with potential strategic partners, vendors, suppliers and agencies; - Design, maintain and implement a regional social media strategy; - Develop and manage social influencer programs; - Liaise with movie production studios to launch movie premieres and events; - Manage the art direction (design concept & content) for a full range of marketing deliverables: product packaging, theatre screens, F&B collateral, EDMs, web, app and other visual communication; - Develop the annual e-commerce strategy for ticket sales & in-app communication; - Develop a holistic Marketing & PR with revenue focus through brand partnerships, offline & online communications; - Set up the company’s digital infrastructure; - Plan and execute the Annual Marketing Strategy and Budgets for each location & its F&B outlets; - Manage and implement digital (SEO, SEM, PPC, Facebook ads, Adwords) with third-party vendors.; - Develop reports to measure and evaluate performance of all activations through KPIs while leveraging customer insight data to refine brand management and best practices via Google Analytics, conversion funnels and Vista.

  • F&B Marketing Manager (Pre-Opening)

    Grand Hyatt Abu Dhabi - Abu Dhabi, United Arab Emirates

    F&B Management
    July 2018 - June 2019 · 1 year

    - Develop the marketing strategy in line with hotels' objectives in pre-opening phase; - Create a brand identity and launch 6 F&B outlets; - Overall responsibility for brand management and corporate identity; - Analyse potential strategic partner relationships; - Marketing budget management; - Develop content in line with the PR strategy.

  • Cluster Senior Marketing Executive

    JA Resorts & Hotels - Dubai, United Arab Emirates

    Marketing
    July 2017 - July 2018 · 1 year and 1 month

    - Plan and develop marketing campaigns and promotional strategies; - Manage advertising agencies, and in-house creative team; - Manage property’s social media accounts including community management; - Develop industry specific content for online and offline communication; - Build a strong positive brand image through various channels; - Set and achieve goals in overall revenue growth; - Handle the Annual Marketing Budget; - Implement the Annual Integrated Marketing Plan to achieve Business Development objectives Achievements: - Re-launched 2 F&B outlets, with an increase of 32% of total F&B revenue in the first 2 months of operation; - Successfully participated in the execution of the brand campaign through various online and offline channels, which increased social media channel growth and engagement; - Created and managed campaigns, which increased direct bookings through brand.com by 45%; - Increased social media following by 20%; - Launched JA Fitness, JA30

  • Marketing Executive

    IHG - InterContinental Hotels Group - Dubai, United Arab Emirates

    Marketing
    August 2016 - July 2017 · 1 year

  • PR & Marketing Specialist (Pre-Opening)

    IHG - InterContinental Hotels Group - Dubai, United Arab Emirates

    Marketing
    April 2015 - August 2016 · 1 year and 5 months

  • Project Manager / Fundraiser

    Beit Grand - Odessa, Ukraine

    Project Management
    July 2014 - April 2015 · 10 months

Education

  • Master’s Degree

    Odessa National Maritime University

    September 2008 - August 2009

  • Bachelor’s Degree

    Odessa State Polytechnic University

    September 2004 - September 2008

Languages

4 languages

  • English

    Native or fluent

  • Russian

    Native or fluent

  • Ukrainian

    Native or fluent

  • German

    Notions

Personal information

Nationalities

  • Ukrainian

Work Permits

  • United Arab Emirates

  • Ukraine

Driving License

Yes

Following
Accor Hotels
Accor Hotels
Issy-les-Moulineaux, France
AX Hotels Paramount Hotel Dubai & Paramount Hotel Midtown
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