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Dedicated and passionate sales driven leader with a sparkling personality desirous of joining and managing a dynamic sales team, channeling strengths into increased revenue drive with creativity and teamwork. Looking to use my exceptional sales, marketing, leadership and interpersonal relationship building skills, interacting with the team members and clients and following new emerging market trends to reach the highest levels of sales growth and customer satisfaction.
Director of Sales
Sunwing Travel Group - Montreal, CanadaSales & MarketingMay 2017 - October 2018 · 1 year and 6 months
Developed strategic sales and marketing plans to optimize business development and product training in for all divisions: Sunwing Airlines, Blue Diamond Resorts and Nexus destination tours. Promoted employee growth by assigning specific tasks that align with each individual’s strengths and career goals. Organized cost-effective webinars with hoteliers and tourism board. Directed and coordinated training seminars, fairs, and shows with FAM tours. Focused on new business development, new clients prospection and customer & key-accounts satisfaction assuring outstanding customer service. Developed extensive knowledge of Mexico, Central America and the Caribbeans products and markets. Key Accomplishments: • Maximized global annual sales by 2% during devastating Caribbean hurricane season, maintaining key destinations close to sales. • Acquired 90 key-account commercial agreements, increasing total seat target by 2%. • Implemented new marketing concepts, resulting in savings of $400K, by converting traditional marketing ads to a digital platform and utilizing social media.
Group Sales Supervisor
Sunwing Travel Group - Montreal, CanadaSales & MarketingDecember 2015 - May 2017 · 1 year and 6 months
Managed a group sales team of 12 members (Coordinators, Costers and Sales Specialist) and delegated tasks. Participated in the organization process for several business events designed for groups of up to 1000 people. Established and maintained strong relationships with key accounts. Negotiated rates and conditions with hoteliers for big groups and buyouts, closed and escorted important incentive/corporate groups, worked with airlines for chartered flights scheduling and special needs. Scheduled monthly meetings with my team members for coaching, evaluation and targets. Key Accomplishments: • Increased global annual sales by 10%,the equivalent of more than 15 000 passengers. • Promoted sales growth by 5% for our own hotel chain and risk properties providing incentives to key accounts.
Director of Sales
Go Dubai - Montreal, CanadaAdministration & GeneralApril 2013 - November 2015 · 2 years and 8 months
Acquired contracts with hoteliers, airlines, cruise lines and excursion suppliers within UAE, Oman, and Qatar developing extensive knowledge and contacts list in the UAE and Middle East market. Created all packages, escorted all-inclusive groups departures itineraries and a list of outstanding and exclusives excursions. Established the mark-ups, selling rates and commissions. Conducted sales calls with potential clients, built trust, and formed strategic relationships. Created website content and design and logo. Hired staff and contacted high profile industry partners and trades to assure good coverage for the the the grand opening. Key Accomplishments: • Managed operations throughout high-season (November to April) in Dubai and provided specialized services in French and English to on-site clients. • Designed an effective PowerPoint I used to do several high-impact presentations for the training courses of travel agents when travelling throughout the province, and for promoting destinations to direct clients. • Developed an efficient, cost-effective marketing plan to promote products on social media. • Designed top luxury a la carte travel experiences for high-end clients.
Group Sales Coordinator
Sunwing Travel Group - Montreal, CanadaReservationsMay 2012 - February 2013 · 10 months
Provided superior personalized customer service. Sustained relationships with vital clients and suppliers. Negotiated room rates and inclusions with yield team. Escorted large groups during social functions. Key Accomplishments: • Achieved highest seats sold in Canada, earning a title as the #1 Top Group Sales Coordinator. • Attained more than 20 group cross-sells booking from competition proposing risk properties.
Group Sales Coordinator
Sunquest Vacations - Montreal, CanadaReservationsJanuary 2007 - June 2012 · 5 years and 6 months
Arranged local tours/excursions, meetings, and additional social functions. Delivered exceptional customer service and built strong relationships with clients and suppliers. Key Accomplishments • Boosted group sell, up-sell, and sell ancillary products, and increased sales with key accounts.
Multiple employers - Montreal, CanadaF&B serviceJanuary 1997 - January 2007 · 10 years and 1 month
Food and Beverage Specialist in restaurants, bars, hotels and private events with up to 1000 guests. Supervised teams, quality control inspections, inventories, cashier and payments. Key Accomplishments: • Bartender for a 1-year contract in 2000 at Disneyland Paris (France), based at the Hotel Cheyenne. Participated to dance choreographies and staging for entertainment taking place at the resort. • Bartender for 1 year in 2003 at Deseo Boutique Hotel & Lounge on the iconic 5th avenue in Playa del Carmen ( Mexico). • Bartender in extravagant private events attended by VIP guest hosted by Guy Laliberte, creator from Cirque du Soleil. • Promoted to Director of Sales from Supervisor in the group department due to a tangible business results in sales, effective leadership skill and strategic partnership. • Built and opened a Middle East specialized tour operator supported by a notorious travel business owner. • Extensive F&B experience acquired in internationally renowned establishments. • Well travelled, I visited more than 40 countries.
Bachelor - Certificate
BCIT School of Business - Burnaby, CanadaJune 2018 - Now
Social Media and Digital Marketing online program https://www.bcit.ca/study/programs/0230000000
College April-Fortier - Montreal, CanadaJanuary 2001 - September 2001
Tourism and Tourism Management http://www.april-fortier.com/en/
EnglishNative or fluent100%
FrenchNative or fluent100%
- Budgeting & Forecasting
- Coaching & Mentoring
- Customer Satisfaction & Retention
- Emerging market consumer trend
- High-impact sales presentations
- Interdepartmental Bridge Building
- Key Account Management
- Marketing Strategy & Concept
- Negotiation & Closing
- Product Knowledge & Development
- Project management
- Public Speaking
- Quantitative Reasoning
- Revenue Maximizing
- Sales Analysis & Reporting
- Sales planning
- Strategic Creativity
- Strategic Market Immersion & Positioning
- Territory Growth
- Turnaround & High Growth
• Promoted to Director of Sales from Supervisor in the group department due to a tangible business results in sales, effective leadership skill and strategic partnership with clients and key accounts.
• Built a specialized tour operator for Dubai and the Middle East through a renowned travel agency.
• Extensive F&B experience acquired in internationally renowned establishment.
• Honoured with Personality of the Year award from Paxnouvelles.com for numerous years.
• Well travelled, I visited more than 40 countries.