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Strategic sales driven leader specializing in business development and market expansion, experienced in managing sales for multiple hotels, brands and destinations simultaneously. Passionate and highly motivated, I developed exceptional relationships with my partners and a strong reputation over the years. Opening a business in the Middle East and living in several foreign countries, I developed strong abilities for dealing with changes, reading people’s mind, being independent and building interdepartmental bridges as I understand everyone’s reality. Curious and open-minded, I am actively learning about the new trends in communications and advertising and recently had Intensive training on Google analytics ranking. Risk taker for some, I feel more I am more a forefront/visionary person in a country missing the boat of technology.
22 years and 11 months
Digital Marketing and Strategy Specialist
411.ca / Google Partner - Montreal, CanadaSales & MarketingFebruary 2019 - Now · 11 months
Develop a digital marketing strategy to maximize online presence and Google local and organic rankings for business, based on their profile analysis including a website creation if necessary. Enhance brand awareness & ranking adding keywords and accurate key listings. Strengthen and simplify reputation and social management with services and software. Reach the audience with an online campaign and retargeting powered by Artificial Intelligence. KEY ACCOMPLISHMENT: • Became PRO the first month of sales reaching the PRO’s monthly target, a first in the company.
Director of Sales
Sunwing Travel Group - Montreal, CanadaSales & MarketingMarch 2017 - October 2018 · 1 year and 9 months
Established strategic sales & marketing plans to optimize business development and product training for all divisions. Maximized revenues with sales actions based on the market and competitive analysis of all products focusing on our 45 hotel division’s resorts, risk hotels, and new destinations. Negotiated 90 key-account commercial agreements increasing total sales target by 10%. Emphasized strategic relationships and customers satisfaction and loyalty. Enlarge client base in regions with added capacity/destinations resulting from B2B sales efforts. Acted as a role model and promoted brand awareness with Integrity. KEY ACCOMPLISHMENT: • Developed a Sunwing branded bus transfers business plan from 2 cities to YUL with huge revenues and visibility potential. • Saved 400k with new marketing concepts using social media for efficient daily advertising. • Maximized sales by 2% and boosted Blue Diamond Resorts by 16%, despite the devastating Caribbean hurricanes, maintaining key destinations close to sales.
Group Sales Supervisor
Sunwing Travel Group - Montreal, CanadaSales & MarketingOctober 2015 - May 2017 · 1 year and 8 months
Supervised and coached 12 Group Sales Specialists. Designed several MICE and corporate meetings for groups of up to 1000 and increased service level and market share escorting groups to destination. Maximized profit using our vertically integrated business model including low-cost inclusions to group rates closing sales with high margins. KEY ACCOMPLISHMENT: • Boosted hotel division meeting & events revenues and YOY annual sales by 10%. • Promoted Director of Sales due to results in sales, leadership skill and strategic partnerships
Director of Sales
Go Dubai - Montreal, CanadaAdministration & GeneralFebruary 2013 - November 2015 · 2 years and 10 months
Directed the opening of a specialized tour operator’s division of an M-E top producer travel agency. Negotiated all contracts with hoteliers, airlines and cruise lines. Built all packages, excursions and designed top luxury travel experiences for high-end clientele. Increased clients base resulting from B2B/B2C sales efforts and high-impact presentations. KEY ACCOMPLISHMENT: • Created the brand and promoted awareness of this new tour operator specializing in a challenging destination to sell and we became top Dubai seller in Quebec the first year. • Managed operations in Dubai throughout high-season (November to April) and provided top-level service in French and English to onsite clients. • Developed an efficient, cost-effective marketing plan using social media.
Group Sales Coordinator
Sunwing Travel Group - Montreal, CanadaReservationsMarch 2012 - February 2013 · 1 year
Negotiated and acquired contracts with hoteliers, airlines and cruise lines. Built all packages and outstanding exclusives excursions. Use Yield techniques & analytics and acquired substantial market share. Developed an efficient, cost-effective marketing plan using social medias. Designed top luxury travel experiences for high-end clientele. Key Accomplishments: • Managed operations throughout high-season (November to April) in Dubai and provided specialized services in French and English to on-site clients. • Designed an effective PowerPoint and performed several high-impact presentations.
Group Sales Coordinator
Sunquest Vacations - Montreal, CanadaReservationsNovember 2006 - June 2012 · 5 years and 8 months
Arranged local tours/excursions, meetings, and additional social functions. Delivered exceptional customer service and built strong relationships with clients and suppliers. Key Accomplishments: • Became a reference in organizing Artist vocational groups for the organization of successful and repeats groups giving us incredible coverage in the medias and substantials revenues every year.
Food amd Beverage Specialist
Multiple employers - Montreal, CanadaF&B serviceNovember 1996 - January 2007 · 10 years and 3 months
Food and Beverage and Catering Specialist in restaurants, bars, hotels and private events with up to 1000 guests. Supervised teams, quality control inspections, inventories, cashier and payments. Key Accomplishments: • Bartender for a 1-year contract in Disneyland Paris (France) and 1-year at Deseo Boutique Hotel & Lounge on the iconic 5th avenue in Playa del Carmen ( Mexico). • Bartender in extravagant private events attended by VIP guest hosted by Guy Laliberte, founder of Cirque du Soleil.
Bachelor - Certificate
BCIT School of Business - Burnaby, CanadaJune 2018 - June 2019
Social Media and Digital Marketing online program https://www.bcit.ca/study/programs/0230000000
College April-Fortier - Montreal, CanadaJanuary 2001 - September 2001
Tourism and Tourism Management http://www.april-fortier.com/en/
Native or fluent
Native or fluent
- Budgeting & Forecasting
- Coaching & Mentoring
- Customer Satisfaction & Retention
- Digital Marketing Strategy
- Emerging market consumer trend
- Google Analytics
- High-impact sales presentations
- Interdepartmental Bridge Building
- Key Account Management
- Lead Development
- Marketing Strategy & Concept
- Negotiation & Closing
- Product Knowledge & Development
- Project management
- Revenue Maximizing
- Sales Analysis & Reporting
- Sales planning
- Strategic Market Immersion & Positioning
- Territory Growth
- Turnaround & High Growth