Paul Alcazar

Paul Alcazar

Director of Lifestyle Events at Address Boulevard
Lives in United Arab Emirates
over 6 months ago

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With over 15 years experience the region; I have attained the skills to plan and manage effectively and within the required target standards.

I am an effective communicator with a good ability to build trustworthy relationships with clients.

Throughout my career progression, I have had the opportunity to work in different fields in the industry performing confidently in various areas such as groups sales, event sales, reservations, and customer service. I have demonstrated to positively manage different types of clients such as corporate, social, groups and government segments.

My relationship building and leadership qualities have always given me an edge throughout my career and I am confident that it will help me in a new role. I am flexible to travel and work different schedules.

Experience

  • Director of Lifestyle Events

    Address Boulevard - Dubai, United Arab Emirates

    Events
    May 2016 - May 2018 · 2 years and 1 month

     Oversee Lifestyle Events team and its operations and participate as a member of the Executive Committee, involved in all decisions, actions, steps and activities impacting hotel revenues and quality goals  Establish divisional strategic plan and lead division via specific action steps to achieve financial and quality goals  Provide yearly Marketing Plan and execute it in effective manner  Participate in any projects when requested by Corporate Director of Sales and Marketing and Corporate Director of Food and Beverage  Setup SOP for future properties to follow through  Compile local law to ensure we adhere to all rules and regulations  Conduct employee evaluation quarterly  Develop Lifestyle Events team through ongoing training and coaching in accordance with individual and departmental goals. Coordinate food and beverage training, sales training and events training to ensure 100% knowledge of product and upselling skills. Conduct bi-weekly individual session with all members in the team and ensure all conversations / goals are documented  Review and assign definite group sales files to appropriate Lifestyle Events Manager/Executive based on existing relationship workload and experience  Resolve all function space conflicts as expeditiously as possible  Attend staff meeting and head the daily Banquet Event Order meeting.  Review event proposals, contracts, group resumes prior to client approval  Orchestrate weekly Lifestyle Events meeting and daily morning briefing  Maintain thorough knowledge of competitive set through bi-annual site inspections and relationship with counterparts  Periodically accompany all Lifestyle Events Managers on site inspections, client appointments and menu tastings to ensure consistency in sales process and quality standards  Conduct daily walkthrough of banquet floor to ensure client satisfaction and quality standards  Handle Lifestyle Events groups as dictated by business levels and establish accounts  Personal involvement in all VIP and Government events  Stay abreast of industry trends in special events, wedding and meeting industries through benchmarking, trade publications, special conferences  Work closely with Executive Chef and Director of Food and Beverage to establish all banquet food/beverage content and pricing. Develop and implement theme menu package and seasonal menu packages (wedding / summer / graduation, Ramadan, etc.) Review and revise content and pricing quarterly. Conduct competitive pricing quarterly  Establish all pricing for banquet room rental, miscellaneous banquet services / products and minimum revenue guidelines.  Establish individual booking goals for each Lifestyle Events member beginning of December for the following year and any adjustments based on change of business, turnover and/or promotions  Ensure accurate tracking of booking goals on a weekly basis  Ensure booking guidelines are followed, and that all members are maximizing space and revenue through audits, weekly meetings and monthly individual sessions  Identify need periods in the coming year and coordinate action steps to fill the voids through direct mail, promotions, telephone blitzes, special packages, etc. Distribute need period dates to Lifestyle Events team and Sales team quarterly  Work with Director of Sales and Marketing and Director of Communications to select and coordinate advertising venues and promotional events to impact wedding / catering business  Develop plans for cross selling opportunities for future properties  Work together with Banquet Manager to monitor standards and services, suggest and implement necessary changes  Keep Lifestyle Events Managers up-to-date on procedures, policies, and changes, etc.  Maintain relationships with counterparts within competitive set, and with sister hotels in order to benchmark and share best practices on a regular basis

  • Assistant Director of Lifestyle Events

    Address Dubai Marina - Dubai, United Arab Emirates

    Events
    July 2013 - May 2016 · 2 years and 11 months

     Assist Director of Lifestyle Events in overseeing and supervising of the Lifestyle Events Team’s overall operations  Develop strategies and action plans to achieve Lifestyle Events financial and quality goals measured through yearly KPIs  Involved in establishment of yearly Marketing Plan and its execution working closely with Marketing Department on property level and corporate office / cluster level  Project management of Lifestyle Events measured through yearly MBOs  Selection and interview process of potential candidates for vacancies in the Lifestyle Events team upon request by the Director of Lifestyle Events  Development of new department SOPs and review of existing SOPs if needed for process improvement  Review and assign definite group sales files to appropriate Lifestyle Events representative in the absence of Director of Lifestyle Events  Training and coaching Lifestyle Events team  Create new menu designs, proposal templates and Lifestyle Events packages and review with Director of Lifestyle Events  Tracking of Lifestyle Events booking goals through weekly PACE reports and month end reports  Enforce booking guidelines so that the Lifestyle Events team are yielding and maximizing revenues through weekly audits  Property level Delphi NSA Administrator  Pioneered outside catering segment for The Address Dubai Marina  Represent Director of Lifestyle Events in her absence  Review new technology trends and potential applications that may be used for events in The Address Dubai Marina  Maintaining relationship with key contacts from top producing accounts

  • Lifestyle Events Manager

    Address Dubai Marina - Dubai, United Arab Emirates

    Events
    December 2010 - July 2013 · 2 years and 8 months

     Responsible of soliciting and booking all types of catering business including social and corporate events from various sources of leads  Develop creative and attractive menu presentations for potential clients  Coordinating the sales efforts between sales department and catering to insure proper utilization of function space to yield maximum revenues.  Finalizing all bookings and maximizing all revenue potential by upselling in all revenue producing areas.  Conducting comprehensive site inspection of the property with meeting planners and potential clients.  Negotiating with clients and achieving maximum revenue/profit potential while satisfying client needs.  Supervise the execution of banquet events.  Prepare weekly and monthly forecasts meetings  Review all banquet event orders and daily and weekly banquet sheets to ensure accuracy in content  Execute Group Resume & BEO meetings with concerned departments in order to discuss previous and upcoming events.  Actively participates in yearly budget discussions and goals settings for the Lifestyle Events segments

  • Lifestyle Events Manager

    Address Boulevard - Dubai, United Arab Emirates

    Events
    October 2009 - December 2010 · 1 year and 3 months

     Responsible of soliciting and booking all types of catering business including social and corporate events from various sources of leads  Develop creative and attractive menu presentations for potential clients  Coordinating the sales efforts between sales department and catering to insure proper utilization of function space to yield maximum revenues.  Finalizing all bookings and maximizing all revenue potential by upselling in all revenue producing areas.  Conducting comprehensive site inspection of the property with meeting planners and potential clients.  Negotiating with clients and achieving maximum revenue/profit potential while satisfying client needs.  Supervise the execution of banquet events.  Prepare weekly and monthly forecasts meetings  Review all banquet event orders and daily and weekly banquet sheets to ensure accuracy in content  Execute Group Resume & BEO meetings with concerned departments in order to discuss previous and upcoming events.  Actively participates in yearly budget discussions and goals settings for the Lifestyle Events segments

Education

  • Business Administration and Computer Science

    San Sebastian College - Manila, Philippines

    July 1996 - March 2000

    College Education

Languages

  • English
    Native or fluent
    100%

Skills

  • Big events
  • Budgeting/P&L
  • Customer satisfaction
  • Delphi
  • F&B
  • Hospitality
  • Hotel Management
  • marketing and sales
  • Menu Deveopment
  • MICE
  • Micros
  • Microsoft Office
  • Opera PMS
  • Pre opening
  • Private events
  • property management system
  • Revenue Analysis
  • Rooms Division
  • Spasoft
  • Special events
  • Team Management
  • Tourism
  • Yield-management
Connections
Muhammad Ayub Rafique
Customer Relations and Key accounts Manager at Renaissance Foundation for Social Innovation
Following
Hyatt Hotels Dubai
Dubai, United Arab Emirates
Carlton Downtown Hotel
Dubai, United Arab Emirates
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