Pedro Garcia e Costa

Pedro Garcia e Costa

Director of Sales & Marketing at IHG - InterContinental Hotels Group
Lives in Porto, Portugal

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About me

I've started my career in the IT business. After 7 years working on that area I realized that IT didn't fulfilled me as a professional.
My first contact in the Hotel Business was at La Varzea Polo & Golf Resort, which gave me the opportunity to lead the Sales Department. With that experience I was able to develop my commercial skills and start understanding how the Distribution channels works in the hospitality industry. At that stage I had my first contact with the golf travel industry where I created a very good network which was extremely precious when I assumed the position of Market/Key Account Manager at Vila Gale Hotels.
At Vila Gale Hotels I´ve managed the UK, Ireland, Scandinavia, Middle East and India Markets and learned how a large hotel chain works and how we need to deal with different markets and different segments (leisure, corporate, golf, etc.). Doing the commercial connections of their 9 hotels in the Algarve (a world well-known golf and leisure destination), I was able to apply and reinforce my skills and network on the golf travel market, which today is one of my main strengths.
3 years ago I’ve accepted the role of Director of Sales & Marketing of the only Golf Resort in Angola – The Mangais Golf Resort - having my first experience as an expat. One year later I was invited to lead the commercial department of the first Angolan Hotel Group to internationalize, the Skyna Hotels, expanding the operation to Portugal.

Specialties: Public Relations, Client Relationship, Tour Operators Negotiation, Golf Market, Hotel Sales, Sales Trends, Leadership, Revenue Management, Budgeting

Experience

14 years and 7 months

  • Director of Sales & Marketing

    IHG - InterContinental Hotels Group - Porto, Portugal

    Sales
    June 2017 - Now · 6 years and 10 months

  • Commercial Director

    Skyna Hotels - Muene Luanda, Angola

    Sales
    July 2014 - August 2016 · 2 years and 2 months

    Managing two sales teams, one based in Luanda-Angola and another one based in Lisbon-Portugal;  Pre-opening of Skyna Hotel Lisboa (Lisbon, Portugal), a superior 4-star hotel in city center;  Responsible for the Marketing & Sales Plan and Annual Budget for both units;  Rates Definition;  Benchmark Analysis;  Representing Skyna Hotels on various forums, trade fairs and events;  Part of the first Angolan Hotel Brand to internationalize;  Beside of the commercial role I was also responsible to substitute the GM on her absence;  Definition of operational procedures and standards for both Hotels (F&B, Housekeeping, Front-office, Conference & Events, Maintenance);  Feasibility studies of new hotel projects;  Reporting of Guest Satisfaction Inquires and complains management for both hotels;

  • Director of Sales & Marketing

    Mangais Golf Resort - Luanda, Angola

    Sales
    June 2013 - June 2014 · 1 year and 1 month

    Responsible for Marketing & Sales Plan and the Annual Budget;  Responsible for the Actions Plan;  Rates Definition;  Responsible for the Monthly Newsletter;  Managing Directly Key Corporate Accounts;  Representing Mangais Golf Resort on various forums, trade fairs, etc;  Creating Partnerships with local Partners;  Responsible for the correct appliance of the Brand;  Managing all Social Media;

  • Market Manager

    Vila Gale Hotels - Lisbon, Portugal

    Management
    February 2010 - June 2013 · 3 years and 5 months

    Responsible for the promotion and sales in all Market Segments of 24 Vila Galé Hotels (17 top 4-star and 1 5-star Hotels in Portugal and 6 luxury 5-star Resort Hotels in Brazil) in UK, Ireland, Scandinavia and Middle East;  Managing/Contracting the main TO's/DMC's on the Markets over my responsibility;  Responsible for all the Marketing/Sales activities on the markets over my responsibility (Trade Fairs, Sales Calls, Fam trips, Ad Campaigns, etc.);  Commercial Pre-opening of Vila Galé Coimbra, Vila Galé Cumbuco and Vila Galé Palácio dos Arcos;  Represent Vila Gale Hotels in the Golf Product Monitoring Commission of ATA - Associação de Turismo do Algarve (Algarve Tourism Board);  Development of Niche Products to increase the Occupancy in Low and Shoulder Season, such as: Birdwatching, Surf, Kite Surf, Walking, Cycling, Diving, etc.;

  • Sales Manager

    La Varzea Polo & Golf Resort - Faro, Portugal

    Sales
    September 2008 - September 2009 · 1 year and 1 month

    Marketing and Commercial Strategy Definition;  Relationship with Tour Operators and DMC's, specialized in Golf and Polo;  Support to the Development Dpt. On Golf Market, namely in conception and definition of La Varzea Golf Academy;  Rates Definition;  Establish Strategic Commercial Partnerships (Golf Courses, Lisboa Golf Coast, etc.);  Promotion Strategy Definition;  Promotion of FAM Trips; - Promotion of TO's visits;  Represent the brand in several International Fairs and Events (Ex.: International Golf Travel Market);  Definition/Managing Newsletters;  Organization of "Santo Estêvão Golf Trophy"; Member of Technical Commission of "Santo Estêvão Golf Trophy";  Coordinate Resort presence on Social Networks (LinkedIn, Facebook, etc.);  Public Relations;  Managing the communication with Polo Club Members

Languages

3 languages

  • Portuguese

    Native or fluent

  • English

    Full professional

  • Spanish

    Full professional

Personal information

Nationalities

  • Portuguese

Date of birth

July 17th 1978

Skills

11 skills

  • A team player
  • Coaching and Mentoring
  • contracts
  • Email marketing
  • Exellent communication
  • forecast
  • Leisure Sales
  • MICE & Group Sales
  • Pre opening experience
  • Public relation
  • Strong leadership skills
Connections
GIANCARLO PASTORE
Amministratore at CIPAS TM
Krisantus Sutrisno
People and Culture Coordinator at Four Seasons Hotels and Resorts
Miguel Luís
Marketing and Employer Branding Manager at The Key Talent
View 19 connections
Following
Mandarin Oriental Atlantis Dubai
Atlantis Dubai
The Palm Jumeirah, Dubai, United Arab Emirates
Bairro Alto Hotel
Bairro Alto Hotel
Lisbon, Portugal
Other members
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Brașov, Romania
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Claudia Zanello
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View more
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