Rachel Choffat

Rachel Choffat

Leisure Sales Manager for France, Benelux, Scandinavia, Switzerland, Israel markets at Marriott International
Lives in Athens, Greece
over 6 months ago

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Passionate about sales and luxury hospitality, I am a hardworking and results-driven professional, with the highest standards of quality and guest service. Thanks to targeted professional experiences in the corporate and leisure market of several luxury hotels of different scales, I have acquired excellent communication skills and in-depth market knowledge. This coupled with the ability to interact at all levels result in the successful implementation of strong customer relationship and their retention in a highly competitive market. Committed team player and in line with the hotel policies and procedures, I consistently meet deadlines and maintain high quality standards, even under extreme pressure.


  • Leisure Sales Manager for France, Benelux, Scandinavia, Switzerland, Israel markets

    Marriott International - Athens, Greece

    Sales & Marketing
    March 2017 - Now · 1 year and 11 months

    ~ 2 YEARS Sales Manager Leisure March 2017 – Present  Manage and develop a portfolio of existing leisure key accounts in 6 markets: France, Belgium, The Netherlands, Scandinavia, Israel, Lebanon and Switzerland (French speaking part) to ensure maximum revenue to meet and exceed budgetary objectives.  Proactively prospecting and penetrating new accounts and following sales process through to convert into producing and loyal accounts to achieve and exceed revenue goals.  Ensure growth in revenue and in market share with new and current account base.  Build, manage and strengthen relationships with tour operators, DMCs and upscale travel agencies in the designated markets to enable future bookings and exceed revenue targets.  Optimize visibility with all key tour operators/DMCs and establish preferred agreement with joint marketing activities to grow property exposure/brand awareness as well as to drive revenue and increase market share.  Organise and host familiarisation trips/site inspection in line with business needs to enhance and strengthen client relationships.  Organise sales calls and meet with current and new potential accounts in designated markets but also in Russia, Germany and Austria to support DOS Leisure.  Attend international trade shows, workshops, roadshows, showcases, etc.  Ensure a timely manner and accurate follow-up and communication to clients and to all relevant internal departments.  Maintain up-to-date activity and rate information for each account.  Compilation and execution of annual Sales & Marketing budget and action plan as agreed with DOS Leisure and DOSM.  Implement direction from DOS Leisure and DOSM.  Actively participate in regular sales meetings and business review meetings with DOS Leisure, DOSM and Managing Director.

  • Senior Sales Manager

    Dukes London - London, United Kingdom

    Sales & Marketing
    April 2013 - July 2016 · 3 years and 4 months

     Actively hunt and win profitable new businesses. Manage sales process from prospect to closure with negotiating contract terms, building strong customer relationship and generating revenue in corporate and leisure transient.  Effectively manage and develop 60 corporate accounts, maintain relationships and maximise business opportunities within accounts from the local and volume market, with a targeted revenue of £1, 500,00 (i.e. Philips Auction, Christies, HSBC, Bank of America, Citi Group, etc.).  Win of a new volume corporate account, BNP Paribas, with a potential of 500+ room nights per annum and £87,500 minimum revenue.  Manage global consortia programs and corporate RFP’s on Lanyon and Sabre.  Manage all day-to-day sales activities in line with the Managing Director’s directions and strategy.  Recruit, build coach, and motivate the sales team, and develop the individuals as professionals, ensuring exceptional guests’ service.  Attend weekly Sales, Revenue and Head of Department meetings.  Production of a weekly and a month end sales activity report.  Production and presentation to the Managing Director, of the Sales & Marketing Plan and Budget with new sales strategies and initiatives.  Organise and attend customer meetings, site inspection, hotel presentations and FAM trips, both on and off property to develop and secure business with a minimum of 10 appointments per week.  Organise sales calls and meet with current and new potential accounts in USA, UK, UAE, Europe and Asia.  Organise offices walk around and hotel presentation with consortia agents (Ultramar, JTB, Altour, Frosch, Tzell Travel, etc.) in New York.  Attend international roadshows, showcases and trade shows, such as ILTM Travel Week Sao Paulo, Arabian Travel Market in Dubai, The London Business Travel Show in London and key involvement in networking and industry events to generate revenue.

  • Operations Manager

    Dover Castle - London, United Kingdom

    October 2011 - April 2013 · 1 year and 7 months

     Effectively manage the daily operations and activities of the hostel.  Implement new initiatives, strategies and procedures with a constant focus on profitability and growth.  Revenue Management with set up of room rates and update of the availability and bed allocation on online booking sites.  Actively maintain and develop relationships and maximise business opportunities with OTAs and group.  Ensure that the hostel identifies and meets the changing needs of guests.  Design flyers, website, posters, etc., create and advertise promotions.  Record and respond to guest comments and ensure customer satisfaction and loyalty.  Implement and update of the Health & Safety Documentation and Risk Assessment (COSHH, Fire & Electrical Risk Assessment, staff training, weekly safety and maintenance checks, etc.)  Recruit, train, manage and develop the hostel teams. Create specific task lists for each position and conduct performance evaluations.


  • French
    Native or fluent
  • English
    Native or fluent


  • Cvent
  • Hotelligence
  • Microsoft pack office
  • Opera
  • RFP Lanyon
  • RFP Sabre
  • STAR report
Geneva, Switzerland
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