Raphaelle Boissicat

Raphaelle Boissicat

Director of Marketing and Communications at AccorHotels
Lives in Paris, France
over 6 months ago

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+15 years of strong experience in marketing & communications, mainly
in tech and travel industry.
International background and business education. Trilingual (English, French, German).
Keen on data-driven digital strategies (Salesforce, Google analytics etc.)
Enjoy managing teams in a matrix and fast-growing environment.
European citizenship. International mobility.

Experience

  • Director of Marketing and Communications

    AccorHotels - Paris, France

    Sales & Marketing
    February 2017 - Now · 1 year and 11 months

    Responsible for the digital marketing & communications team of Availpro to support global growth. Availpro belongs to AccorGroup since April 2017 and manages online distribution of independent hotels. The goal is to find the right channel mix and the sustainable balance between direct and indirect sales. Driving digital marketing & communications strategy around 3 pillars: Global, Expert, High-End. - In 2017, obtained 94% of marketing ROI, tracking lead generation and conversion through a Salesforce marketing dashboard. - Leading a team of a 4 people (webdesigner, product manager, marcom associate and an intern) to success by telling a compelling story to the B2B hotel industry: - Supported the international development in new markets (Nordics, Eastern Europe, UK, Spain, Portugal, Germany, Switzerland, Austria, Baltics) - Managing conference programme and trade shows across Europe. - Generated thought-leadership content via 110 blog posts and 220 emailings with 20%-30% open rate on average. - Accelerating social media presence on LinkedIn, Twitter and Facebook. - Created +35 client case studies by implementing an Hotel Best Practice series. - Transformed brand perception; revamped the public website. - Managing joint communications with key partners such as Airbnb, Paypal, Triptease, trivago, HotelChamp, Agoda.

  • Principal, Corporate Communications & Marketing

    Sabre - London, United Kingdom

    Communication
    April 2013 - February 2017 · 3 years and 11 months

    Told Sabre's story across relevant platforms, ensuring every touch point remains true to its beliefs and vision. • Beyond initial scope, became comms business partner of VP CIS, Middle East and Africa • Manage communications and PR for 15 countries across the globe: France, Belgium, Luxemburg, Netherlands, Turkey, South Africa, Israel, Kazakhstan, Ukraine, Nigeria, Ghana, Azerbaijian, Armenia, Georgia, Cyprus • Coordinate PR activities in the Middle East with the local PR manager • Manage communications for the corporate travel segment across EMEA, liaising with US teams in charge of global accounts • Drove global PR campaigns, coordinating with Americas and APAC teams, i.e. launch of new version Sabre Red Workspace 3.0, Low Fare study. • Created an executive media roundtable format, with a story designed for new markets on how the travel industry contributes to GDP via technology ensuring mainstream/tech media attendance and coverage - duplicated in South Africa, Turkey, Ukraine, Bahrain. • Generated mainstream coverage for Sabre, i.e. Forbes in Turkey, Ukraine, The Brand Age in Turkey, Les Echos in France, 24news.com and Fin24 in South Africa • Maintained high volume of trade coverage in all countries • Managed profiles for key management including video interviews in news portals, TV and radio; published blog posts under their names • Deployed social media strategy and trained employees in EMEA offices. Regular contributor to global social media platforms. • Managed Sabre's involvement throughout main trade shows and other tech events, securing sessions for global spokespeople. Organised headline event World Turizm Forum in Istanbul with Vice Chairman Greg Webb, generating interviews and coverage in Forbes and The Brand Age. • Led events for clients, prospects and media incl. #TravelTechParis, #TravelTechSA in Johannesburg and #TravelTechBerlin, which set the ground for further feature in Die Welt. • Managed crisis comms around the Paris attacks

  • PR Manager

    Expedia Inc. - Paris, France

    Sales & Marketing
    April 2010 - February 2013 · 2 years and 11 months

    Responsible for : -participating in the development, implementation and management of a consistent global corporate communications program in all points of sale with a primary focus on Europe, -supporting the development and execution of a fully-integrated corporate communications plan including public and analyst relations, industry relations and internal communications. Main responsibilities: o Helped in the creation and implementation global communications strategies and plans for Egencia with a focus on Europe o Project-managed PR communications initiatives such as press campaigns and drafting of press releases. o Regularly interacted with the media, including developing relationships with key industry and business press, media outreach, staffing interviews o Developed and coordinated Executive communications including speaking opportunities and presentation development o Coordinated internal communications efforts including monthly newsletters and company meetings o Collaborated with, and supported, Marketing team in broader initiatives o Monitored and tracked programs against business goals to gauge the success of efforts o Coordinated activities of public relations agencies and outside vendors o Coordinated and worked with global PR teams o Assisted in other communications activities, as required

Education

  • MBA in International Management

    ESCP Europe - Paris, France

    September 2007 - June 2008

    Paris-Berlin track (6 months in Paris, 6 months in Berlin) Consultancy project with CapGemini, about the 6-month Internship at Deloitte

Languages

  • French
    Native or fluent
    100%
  • English
    Full professional
    80%
  • German
    Professional working
    60%
  • Russian
    Notions
    20%
  • Japanese
    Notions
    20%

Skills

  • B2B Marketing
  • Brand content
  • community manager
  • content
  • Creativity and innovation
  • data
  • global expansion
  • Management
  • market entry
  • Marketing digital
  • MBTI
  • social network
  • Technology
  • thought-leadership

Other

Connections
Maximilien SPORSCHILL
Professional Photographer at Maximilien Photography
Géraldine BOVER
Responsable Marketing at Groupe Vitalrest
MOHAMMED ABU JAFOR PATWARY
Polyvalent employee at Izinet
Following
Hôtel Lutetia
Paris, France
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