Rémi Lefèvre

Rémi Lefèvre

Director, Growth & Commercial Marketing, Global at Hostmaker
Lives in London, United Kingdom
over 6 months ago

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A brand & commercial marketing pro with a flair for growth stories, I’ve learned from 10+ years of experiences in hospitality marketing.

Now heading up the Commercial Marketing efforts at Hostmaker, a tech-enabled full-service home rentals management company. Learn more about the potential of your home (or join the team!) at www.hostmaker.com

Experience

  • Director, Growth & Commercial Marketing, Global

    Hostmaker - London, United Kingdom

    Sales & Marketing
    June 2018 - Now · 8 months

    Heading up the commercial marketing efforts of Hostmaker: - leading early acquisition efforts to achieve 2.5x profitable growth - working closely with sales, product, tech, design and more to constantly improve the multiple acquisition funnels and composite CAC - consulting with 9+ local teams to attract the right customers - regionalising and localising marketing frameworks, toolkits and tactics Hostmaker is a tech enabled full-service home rentals management company in the proptech category, offering thoughtful interior design, hotel-style operations and dynamic pricing expertise for homes. Find out more on www.hostmaker.com - we're hiring!

  • Director, Growth & Commercial Marketing, Global

    Hostmaker - London, United Kingdom

    Sales & Marketing
    June 2018 - Now · 8 months

    Heading up the commercial marketing efforts of Hostmaker: - leading early acquisition efforts to achieve 2.5x profitable growth - working closely with sales, product, tech, design and more to constantly improve the multiple acquisition funnels and composite CAC - consulting with 9+ local teams to attract the right customers - regionalising and localising marketing frameworks, toolkits and tactics Hostmaker is a tech enabled full-service home rentals management company in the proptech category, offering thoughtful interior design, hotel-style operations and dynamic pricing expertise for homes. Find out more on www.hostmaker.com - we're hiring!

  • Lead Brand Communications Manager, InterContinental & Hotel Indigo, Europe

    IHG - InterContinental Hotels Group - Denham, United Kingdom

    Sales & Marketing
    January 2017 - June 2018 · 1 year and 6 months

    Storyteller in chief for the luxury and boutique brands of the 5,200-hotel IHG (InterContinental Hotels Group), InterContinental® Hotels & Resorts and Hotel Indigo®. - Responsible for the content-led communications of both brands, creating over 12K assets in 2017, including a design-led brand campaign for Hotel Indigo and a new rich-content episode for InterContinental Hotels & Resorts, - On-going creation of optimised, data-driven pieces of content against tailored personas for each brand, hosted on two dedicated hubs at www.hotelindigo.com/belong and www.intercontinental.com/stories, - Introduced new media frameworks designed to programmatically maximise the outreach of the two brands to their respective niche segments, within the right context to drive consideration and preference, - Supervision of lifestyle, product and hotel photoshoots to renew the image libraries of both brands brands, producing 400+ final assets, - Leading positioning workshops for key InterContinental hotels opening as well as dedicated support for the 20+ Hotel Indigo properties opening in 2017-2018, - Coordinating virtual teams across a vast array of external and internal stakeholders, including creative, media & content agencies, hotel owners, franchise groups, hotel colleagues and numerous internal teams.

  • Lead Manager, Commercial Marketing

    IHG - InterContinental Hotels Group - Denham, United Kingdom

    Sales & Marketing
    January 2014 - January 2017 · 3 years and 1 month

    Leading the commercial marketing & comms efforts for 100+ hotels in our InterContinental Hotels & Resorts in Europe, as well as our other hotels in France, Suisse, Israel, Greece, Malta and Cyprus portfolio. We localise, devise and implement initiatives, from strategic pan-European campaigns down to tactical, region-specific programmes, both B2C and B2B, across the UK & I and Mediterranean countries for IHG® and its brands, i.e. InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, Holiday Inn® Hotels & Resorts and Holiday Inn Express® hotels. REVENUE-DRIVING INITIATIVES // Making the most of our award-winning B2C and B2B loyalty programmes to drive profitable revenues through an omni-channel marketing approach. FRANCHISEE & HOTEL SUPPORT // Keeping corporate and hotel colleagues engaged with our common priorities to be #1 for our colleagues, guests and owners. SALES SUPPORT // Working very closely with our corporate and on-property sales team on the business marketing and business loyalty initiatives STRATEGIC INPUT // Helping the wider European and global team to craft distribution and commercial programmes which make sense in each and every market, utilizing local market expertise

  • Global Social Marketing, Upscale & Luxury Brands

    IHG - InterContinental Hotels Group - Denham, United Kingdom

    Sales & Marketing
    January 2012 - November 2013 · 1 year and 11 months

    Everything social media-related for InterContinental® Hotels & Resorts and Crowne Plaza® Hotels & Resorts, the two global upscale and luxury brands of InterContinental Hotels Group (IHG). REPUTATION // Online brand identity management, technology watch & competitive analysis COMMUNITIES // CRM, content management & brand advocacy - fostering relevant communities for each brand through tailored editorial strategy, lasting relationships and relevant media buy CAMPAIGNS // Supporting global & regional campaigns (brand, awareness, tactical) through social marketing consultancy, channel expertise, operational management and in-depths reporting TRAINING // Social media and social marketing training for corporate teams and hotel staff, creation and delivering of social marketing guidelines

Education

  • M.Sc. International Business - International Marketing / Brand Management

    VSE - University of Economics, Prague - Prague, Czechia

    September 2009 - October 2011

    Double Master's Degree with IAE Lyon - School of Management Major - International Marketing / Brand Management Master's Thesis - Lobbying Brussels: for a European corporate political strategy

  • M.Sc. International Business - International Marketing / Brand Management

    IAE Lyon - School of Management - Lyon, France

    September 2009 - October 2011

    Double Master's Degree with the University of Economics, Prague Major - International Marketing / Brand Management Master's Thesis - Lobbying Brussels: for a European corporate political strategy

Languages

  • French
    Native or fluent
    100%
  • English
    Native or fluent
    100%
  • Spanish
    Full professional
    80%

Skills

  • Brand content
  • Brand management
  • CRM
  • Digital marketing
  • Marketing Communications
  • PR
  • Product Management
  • Relationship marketing
  • Sales & Marketing Strategy
  • Strategic Positioning
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