Roger Godin

Roger Godin

Managing Director at Asian Phoenix Hotels Management Co. Ltd.
Lives in Paris, France
over 6 months ago

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Hotel General Manager, Managing Director, Sales & Business Development Operations Leader open for a new opportunity. If you are a career changer, I would like to hear from you and see how i will add value.

Creative Strategic Planning Leader with proven track records for all aspects of the operation, business planning, customer experience, employee engagement, financial performance, sales and revenue, delivering a return on investment


  • Managing Director

    Asian Phoenix Hotels Management Co. Ltd. - Ko Samui, Thailand

    June 2016 - Now · 2 years and 7 months

    Mission: Assigned to develop a Hospitality Industry Global Company spanning the lodging sector from luxurious and upscale full-service hotels and resorts to extended-stay suites, including marketing, branding, concepts, legal contracts, company’s culture, vision, mission and values. Accountable for providing strategic direction to the properties managed in order objectives and goals of the company and property owners work together to achieve brand positioning and success. ✔ To ensure operational improvement and compliance with Brand Service Standards and Group’s Mission Statement ✔ 2 properties contracted (1 hotel 16 keys 4* - 1 hotel 37 keys 4* to transform into a 5* ✔ 4 months General Manager’s mission for a resort 4* 65 keys to be acquired for rebranding by Ri-Yaz Hotels & Resorts ✔ Investment’s file design for a client for a Luxury concept development resort 20 keys 5* due to open mid-2019 ✔ To implement International Operations Standards and policies using our “Recognising Guests” signature service ✔ Consulting for the project development of a 140 bedrooms poshtel Main property acting as General Manager: ✔ GOPPAR: 1st semester 2018: +16.7% vs 2017 ✔ 05/2018: 24 active channels, direct bookings 2018 23% and FIT 12% vs 4 channels, 85% revenue via N-1 ✔ 04/2018: top ranking in Koh Samui: Hotel #15 (#35 N-1) and #17 for the fine dining restaurant (#84 N-1) ✔ Certificate of Excellence & Traveler’s Choice winner TripAdvisor 2017, 2018 ✔ Pre-opening and opening resulting in the successful product launch of a unique Glamping Boutique Resort ✔ Consistent guest satisfaction across 12+ channels: up to 96% in 2018 (Source: Revinate)

  • General Manager

    Phoenix Hotels Management - Ko Samui, Thailand

    January 2015 - August 2016 · 1 year and 8 months

    Hotel general management contract with Phoenix Hotel Management Company Mission: To turnaround a 5* property back to profitability through the development and implementation of best practice strategies to maximize cash flows and ROI for key partners. Developed effective pricing strategies, analyzes business information to proactively address changing market conditions. To provide CEO insight and root causes on owner issues and recommendations on the best course for resolution. ✔ Outstanding leadership resulting in being Awarded “Best Hotel Management Company in Thailand 2016” ✔ Lead all key property issues including capital projects, customer service and refurbishment on operating cash flow ✔ Created a cohesive and high-performance Executive Team with drive to succeed, goal orientated ✔ Proven record as a successful leader all key financial areas ✔ 53.3% Occupancy for 2016 secured by last trimester 2015 ✔ Room Revenue 1st semester 2016 +18.53% vs N-1 ✔ GOPPAR (Gross Operation Profit Per Available Room) 1st semester 2016: loss reduced by x3.5 vs N-1 ✔ F&B profits: +17% vs -12.4% N-1. F&B Revenue 1st semester 2016: +50.14% vs N-1 ✔ Guest Review Index increased from 64% to 85% in 6 months, 93.3% in 12/2015 up to 96.6% in 06/2016 ✔ Yearly Certificates of Excellence TripAdvisor ✔ Asset Management (redesign of areas of the hotel to generate revenue) ✔ To Implement International Standard Operations Procedures with strong focus on cross communication ✔ Developed a positive work environment through excellent employee relations resulting in employee satisfaction


  • Level HND

    University of Birmingham - Hospitality and Tourism Management - Birmingham, United Kingdom

    September 1994 - June 1995

    Hotel Business Administration and Management


  • French
    Native or fluent
  • English
    Native or fluent
  • Spanish
    Professional working


  • 5 star hotel service
  • Benchmarking
  • Content strategy
  • Dealing with customer
  • Experience in 5* hotels
  • F&B management
  • hotel opening
  • Hotel strategy
  • internal control
  • International background
  • Inventive and creative
  • Managing a team
  • marketing and sales
  • Marketing digital
  • mentor
  • Multicultural customers
  • profit and loss
  • revenue growth
  • strategic thinker
  • Strong leadership skills
  • Turnaround
  • Upselling of hotel prod
  • Yield-management


  • Best Hotel Management Award Thailand 2016

    At the time when I was GM in Koh Samui, property managed by Phoenix Hotels Management

    Download the file
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