Sahar Ali

Sahar Ali

Market research analyst at LexisNexis Canada
Lives in Dubai, United Arab Emirates
over 6 months ago

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Insightful Market research professional with over 3 years of experience in various marketing areas. Skilled in advertising strategies, campaign development and client relations I have previously worked on clients ranging from mid-size businesses to multinationals. In my previous position I worked extensively on market research and data analytics to create effective marketing strategies with higher ROI for clients. Comprehensive background in both product and service marketing with strengths in project management, communication and data analytics.


  • Market research analyst

    LexisNexis Canada - Toronto, Canada

    Sales & Marketing
    December 2016 - April 2018 · 1 year and 5 months

  • Digital Marketing and Public Relations Coordinator

    Shangri-La Hotels and Resorts - Toronto, Canada

    Sales & Marketing
    May 2015 - October 2015 · 6 months

  • Client Servicing

    Utopeia Communications Pvt LTD - Mumbai, India

    Sales & Marketing
    June 2014 - October 2014 · 5 months

  • Marketing and Planning Coordinator

    LeoBurnett - Mumbai, India

    Sales & Marketing
    February 2014 - April 2014 · 3 months


  • Market research and Data analystics

    Centennial College - Toronto, Canada

    January 2016 - September 2016

    Program highlights – Used various software programs such as MS Excel, SAS Enterprise Guide, Miner and Envision Analytics to analyze data using various models to find opportunities in creating revenue. • Conducted advanced statistical analysis on various models to determine what marketing strategy is used in certain circumstances. • Gained advanced skills with data manipulation, analysis and creation of reports for several projects. • Advanced skills in data management (R SPSS and SAS) • Worked on projects to gain hands-on experience on data entry, segmentation and improving data quality through various procedures.

  • Corporate Communications and Public Relations

    Centennial College - Toronto, Canada

    January 2015 - October 2015


  • Hindi
    Native or fluent
  • English
    Native or fluent
  • Arabic
    Limited working


  • Brand Development
  • Content Writing
  • Data Analytics
  • Data Management
  • Digital marketing
  • key driver analysis
  • Marketing Strategy
  • Market Research
  • Microsfot Office.
  • Public relation
  • regression analysis
  • Social Media
  • Statistical analysis
  • Traditional marketing
Jumeirah Group
Dubai, United Arab Emirates
Nikki Beach Resort & Spa Dubai
Dubai, United Arab Emirates
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