Salvatore Sorrentino

Salvatore Sorrentino

Sales, Marketing & PR Executive at JICS
Lives in Toluca, Mexico

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About me

Hi everybody!

I am an energetic, ambitious and creative person who has developed a mature and responsible approach to any task that has been presented to me during my international experiences.
I am looking for a challenging, fast-paced environment to utilize and develop my creative skill set further.
My life guidelines are based on Trust, Respect and Teamwork.
Being available to provide solutions is something that I love, because is useful for me to find new ways of thinking.
I am passionate for everything new and out of my knowledge: it's always a good moment to start learning!
Last, but not least, I always find a way to motivate myself with quotes from movies, books, etc.
That's one of my favorite: " Be the change you want to see in the world ".


5 years and 2 months

  • Sales, Marketing & PR Executive

    JICS - Toluca, Mexico

    March 2019 - July 2019 · 6 months

    • Project management, execution and control; monitoring and controlling project progress and ensure resource application. • Social media management to increase brand reputation • New client acquisition management

  • Head Waiter - Supervisor

    Ribalta restaurant - New York, NY, United States

    F&B service
    November 2018 - February 2019 · 4 months

    • Extended knowledge of Italian food culture and products. • Managing floor staff and being in charge of weekly shift schedule; introducing training techniques to improve work performance. • Guest relations and customer service activities, managing reservation and walk-ins, coordinating front desk staff. • Stock administration (wine, tools)

  • Marketing and Sales Executive

    Radisson Hotel Group - Toluca, Mexico

    Sales & Marketing
    July 2018 - November 2018 · 5 months

    • Interact with several companies to present and sell hotel services and facilities; meetings with more than 15 companies p/week. • Managing public and commercial market rates, using SalesPro software to monitor accounts already in the network. • Goal planning and budget projection through reports for brand positioning. • Continuous training with face-to-face sales courses. • Benchmarking analysis of all the competitors in Toluca; focusing on social media strategy to improve on-line presence. • Involved in event planning (Independence Day and Open House, more than 600 people), working on brochure layout design, logistics and promotion.

  • Project Assistant

    MDP Club - Toluca, Mexico

    Sales & Marketing
    February 2018 - September 2018 · 8 months

    MDP Soccer Club is a business dedicated to the promotion of football activities through football clubs, tournaments, workshops and sport events. • Create and develop a sport / educational training program for a female football club, applying marketing and communications knowledge to promote the project. • Involved in every phase of creative process about logos, slogan, market researches, detailed schedule of days. • In addition, collaborating on an app called “Credencializza”, helping with the advertising, promoting to local companies. • When necessary, take in charge as an assistant in the training session, studying tactics and movements, analyzing the results to evaluate athletes efficiency.

  • Front Desk Receptionist

    Radisson Hotel Group - Toluca, Mexico

    Guest Relations
    June 2018 - July 2018 · 2 months

    • Front Office activities like check-in, check-out, monitoring guests' room account movements. • Constant communication with other areas to provide always a good customer service and be ready for any guest request. • In charge of daily room inspections, to ensure brand quality standards. • Able to use PMS Opera system for reservations and daily activities; using it for event confirmations and advanced deposits.

  • Administrator

    Airbnb - Naples, Italy

    October 2017 - April 2018 · 7 months

    Collaborator in a private business to keep me proactive and learn new things about customer service and entrepreneurship. • Managing 3 vacation homes located in Napoli (ITA), with on average 40/50 guests p/month (in total). Checking the apartments, cleaning duties, customer reception with check-in and check-out activities. • Being responsible for advertisement and commercial ads to promote the destination, applying social media marketing strategies that allowed me to increase the business by 75 % in 7 months of management.

  • F&B Executive / Customer Service Representative

    Walt Disney World - Orlando, FL, United States

    F&B service
    June 2016 - August 2017 · 1 year and 3 months

    The International Cultural Exchange Program gives you the chance to work in different F&B and Guest Relations areas with several tasks to complete. It was a multicultural environment with people from all over the world; it allowed me to understand and interact with different cultures. • As a Cast Member I served people with a positive attitude to make them enjoy their vacation, always available to solve problems and providing solutions in a satisfying and quick way. • As a waiter, in Via Napoli Pizzeria, dealing with over 1000 people p/day, understanding their needs, always with a professional customer service, handling a large amount of money to deposit to the main cashier. • 2 times winner of the alcohol competition between more than 40 colleagues every month. • In addition to waiter duties, attending as receptionist using Matra software for reservations and walk-ins. Managing and checking the line in order to offer the most comfortable and efficient wait time. • As a host guiding the guest to discover the place and enjoy the experience, always available to solve issues and complaints. • As a salesman, handling, describing and selling Italian food products, focused on reaching the daily sales target. In charge of products' restock and inventory at the end of the day, sending sales and monetary report to the manager on duty.

  • Project Coordinator

    ASE Erasmus Association - Naples, Italy

    Public Relations
    November 2013 - October 2015 · 2 years

    ASE (Associazione Studenti Erasmus) is a non-profit organization founded in 2011 with the purpose to help international students living in Italy during their studies. • Coordinate activities for Erasmus students: movie club, linguistic tandem (language class exchange), themed events, parties. • Dealing with a lot of foreign students, showing them Italian and Neapolitan culture and traditions. • Also planning local and national trips, being in charge of managing reservations and daily schedules for around 80 people each trip. • In addition, student support service to provide solutions for any kind of issue (from logistics to educational support).

  • Research Analyst

    America's Cup World Series - Naples, Italy

    April 2013 - April 2013 · 1 month

    Interviews to tourists during the America's Cup World Series in Naples (event with over 500.000 people); it was a project in collaboration with Parthenope University designed to evaluate customers' satisfaction within the international crowd. • During the events, going around to submit a survey made by our group about quality and expectation of the event. • At the end, all the data was analyzed to have an efficacy summary of the entire organization and a customer satisfaction database for marketing researches.


  • Food & Beverage Management Course by Coursera

    Università Commerciale Luigi Bocconi - Milan, Italy

    February 2019 - June 2019

    Focusing on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; analyzing appropriate courses of action to satisfy customers and build an advantage over the competition. Subjects trated: • Products vs Market How products generate value for the customer and how customers value products and their quality. • Tradition vs Innovation The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma. • Local vs Global The role of distribution networks in international food and beverage markets (being local in a global market and being global in a local market). • Small vs Big Leveraging on size to build a competitive advantage in food and beverage markets. The design of growth strategies in different markets. Case studies: Masterchef - Eataly - Berlucchi - Barilla - Fratelli Branca Distillerie - Chile Pavillon Expo 2015 - Heineken

  • Tourism Management Course

    Consorzio Nuove Frontiere Lavoro - Naples, Italy

    February 2016 - May 2016

    Improving the knowledge of tourism area, such as the development and the opportunity that the market could offer; being involved in different projects about front and back office activities, aimed at a final group presentation. Subjects treated: • History of tourism • Tourist geography • Accounting and Administration (front and back office activities) • Tourism marketing • English classes • Tourist legislation

  • Bachelor's Degree in Tourism Business Management

    Università degli Studi di Napoli Parthenope - Naples, Italy

    February 2010 - December 2015

    Learning the ability to provide solutions, looking for new ways of thinking in an entrepreneurial context; Evaluating strengths and weaknesses of tourism area, connecting theories with marketing plans and projects. Subjects treated: • Tourism marketing • Sustainable tourism policy • Destination management • Commercial and corporate law • English culture • French culture • Accounting • Cultural Heritage economy • Financial intermediares Thesis: Sport events and marketing choices Case study: Red Bull and its connection with sport Extracurricular activities: • AIESEC member involved in different cultural projects with foreign students. • Helping with the organization of final year prom.

  • Scientific High School

    Istituto Istruzione Secondaria Superiore "Carlo Urbani"

    October 2004 - June 2009

    General culture enrichment. Subjects treated: • Italian literature • English literature • Maths • Physics • Geography • History • Philosophy Extracurricular activities: • Helping with organization of the high school football tournament. • Event planner of school prom. • Member of Alumni Council during last year of attendance.


3 languages

  • Italian

    Native or fluent

  • Spanish

    Full professional

  • English

    Full professional

Personal information


  • Italian

Work Permits

  • European Union

Driving License



23 skills

  • Able to deal with stress
  • Customer Experience
  • Digital marketing
  • Entrepreneurship
  • Excellent customer focus
  • Fantasy football
  • F&B service
  • Good time management
  • High attention to detail
  • Initiative and problem-solving abilities
  • Knowledge in MS office
  • marketing and sales
  • Matra software
  • Non profit volunteering
  • Opera PMS
  • Ordyx
  • Sales Pro software
  • Social Media Strategy
  • Sport marketing
  • Staff-training
  • Strategic event planning
  • Strong leadership
  • Travel planning
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