Santy John

Santy John

Marketing Manager at Crave
Lives in Al Ain, United Arab Emirates
over 6 months ago

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Career driven and ambitious, always looking for challenges in personal and work life. I have over 4 years of experience and have a strong passion to grow business. I also have a very diverse background that includes Real Estate, Stationery, Fashion & Apparel, Hospitality and Advertising. My reputation is strong for professionalism, industry knowledge, and integrity.

Actively seeking for new oppurtunities.


  • Marketing Manager

    Crave - Abu Dhabi, United Arab Emirates

    Sales & Marketing
    November 2017 - September 2018 · 11 months

    STRATEGY - Responsible for the development of the marketing strategy, calendars, sales forecast and budgets for each individual brand in close co-operation with MD - Developed brand DNA for each of the brands - and further increased its relevance within the local target audience - Developed the content library and put in place regional amplification plan to further increase local impact - Ensure cohesiveness of brand image across all touchpoints - Aligned partners on strategy and managed joint marketing plans for the respective brands - Manage new brands from concept, recipe building to launch. - Finding the right balance between creative strategy and flawless implementation - Analyse seasonal market trends with consumercentric approach and translate them to economically viable options in alignment with business potential and growth plans COMMUNICATION - Implement effective communication 360-degree plans for each of the brands (Media, digital, PR, events) - Developed the frame work for a centralized call centre and lead the team in fabricating a unique CRM solution. - Focused on strategic targets (awareness, desirability, conversion) as well as ROI - Guided PR Agencies & Media Agencies, maximizing media buying and return on investment in terms of PR Coverage and SOV MEDIA - Developed media brief based on events and brands associated - Optimized media budget and design effective media campaigns in line with product launches, events and market seasonality PR & EVENTS - Built events plan for each brand (launches, promotions, etc.) - Assured proper event planning and execution at different stages: pre, during and post event reports. - Built relations with media, local agency, retailers and mall management. - Assured accurate periodic reporting: PR evaluation monitoring, competition analysis, benchmarking and best practices. RETAIL MARKETING - Set up and implemented marketing plans for each of the outlets - Manage and design marketing tools & collaterals (Display boards videos, Print materials, Gifts etc) within a defined budget - Responsible for implementing and monitoring the Corporate Visual Merchandising Guidelines, ensuring proper representation of the brand in all networks. CRM & LOYALTY - Developed overall CRM strategy and priorities for each of the brands - Created the frame work for a centralized call center and lead the team in fabricating a unique CRM solution. - Managed the quality and the consistency of the client database (capture of qualitative data, segmentation) - Managed the CRC (client relationship center) teams and activities (training, information reporting) - Implemented marketing campaigns (direct mailings, emailings, events) - Defined the loyalty program and integrated a fully customized loyalty software DIGITAL MARKETING & SOFTWARES - Developed and implemented a digital communication strategy for SEO, content marketing, social media marketing, Affiliate marketing, marketing automation and online PR - Implemented softwares such as Trello, Hootsuite, Avero, Revel, Team Gant and Co-schedule

  • Marketing manager

    Daveth International Group Holding - Kochi, India

    Sales & Marketing
    April 2014 - April 2017 · 3 years and 1 month

    Developed the marketing strategy, calendars and budgets for each individual department, Real estate, Fashion and Stationery. - Design, development & maintenance of the Corporate Website - - Coordinated with 3 Creative agency to develop the communication tools & content that are viable for the international & regional market - Conducting quarterly brand health studies and crowd sourcing tools to achieve the right marketing mix - Researched and analysed overall performance of the site and consumer behaviour using Google Analytics resulting in consumer insights never seen before and boosted the company's performance by +27% - Developed customer engagement programs to increase footfall & revenues - Recruit, train, appraise, supervise, support, develop, coach, promote and guide qualified personnel

  • Assistant Marketing & Communications Manager

    Nissiwood - Kochi, India

    Sales & Marketing
    June 2013 - April 2014 · 11 months

    Developed communication solutions and marketing campaigns for Nissiwood, to overcome business challenges and accomplish management goals. - Organized national and international exhibitions. - Orchestrated projects, leading them from concept to completion. Communicated with all levels of staff, coordinated - Introduced innovative products and introduced a new range of product line working with the design team. - Coordinated sampling of new products and the production cycle of the newly approved products - Addressed international business enquiries (UK, Australia, US and EU) and trained national level dealers.

  • Marcom

    Marriott Hotels - Kochi, India

    Sales & Marketing
    February 2013 - June 2013 · 5 months

    Handled internal and external communications - Created and customised effective marketing tools within the brand set guidelines - Ensured constant media coverage in the form of articles and advertisements (Public Relations) - Organized internal and external promotional events - Managed television shoots and photo shoot.


  • Post-Graduation Programme in Management (PGPM)

    Amity Univarsity - Kochi, India

    June 2011 - June 2013

  • Masters of Business Administration

    Amity University - Kochi, India

    June 2011 - June 2013

    Master of Business Administration (MBA) Specialization: Marketing and Finance (2011 — 2013) Amity University

  • B. Com

    Marian College Kuttikanam - Idukki Township, India

    July 2007 - June 2010

    Specialization: Commerce with Computer Application (2007 — 2010) Mahatma Gandhi University


  • English
    Native or fluent


  • Digital marketing
  • Marketing Strategy
  • Public Relations
  • Social Media Marketing
  • Strategic event planning
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