Sebastiano Denegri

Sebastiano Denegri

Marketing Project Manager at Pa Consulting
Lives in Dubai, United Arab Emirates
over 6 months ago

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Adaptable Marketing Manager with 10 years’ marketing management experience, leadership skills and ability to execute customer acquisition strategies and monitor budgets, by analyzing actual results with plans and forecasts.
Currently looking for marketing management positions for a reputed multinational hotel company or renowned brand in the hospitality industry.


  • Marketing Project Manager

    Pa Consulting - Dubai, United Arab Emirates

    April 2018 - August 2018 · 5 months

    Short-term project based in Riyadh, KSA. PA Consulting Group is a consultancy specializing in management consulting, technology and innovation. It has clients in both the private and public sector including local and national Governments and the defense sector. It has offices in Europe, the Nordics, the United States, the Persian Gulf and Asia Pacific. Reporting to the Project Director, I managed a team of 3 qualified and experienced consultants. RESPONSIBILITIES AND KEY ACHIEVEMENTS • Managed and successfully delivered the consulting project for a leading transportation company. • Developed the client brand strategy and architecture, by a framework of analysis including collecting internal and external stakeholder’s feedback, to drive brand awareness and engagement. • Elaborated client marketing and communication plan, defining competitive landscape, key focus areas, strategic direction, key segments, PR initiatives and communication channels. • Devised implementation plan, including activities prioritization, recommended timeline and budget, internal communication plan, KPIs, promotional materials and the agency brief.

  • Marketing Manager

    Al Rostamani Travel and Holidays - Dubai, United Arab Emirates

    Sales & Marketing
    September 2015 - January 2018 · 2 years and 5 months

    Al Rostamani Travel and Holidays has been the leading travel provider in the UAE for 36 years catering to the high quality travel-related needs of a highly satisfied and expansive customer base. Services include Corporate Travel, MICE (Meetings, Incentives, Conferences and Exhibitions), a Leisure division offering a wide range of holiday packages and an Inbound division for exploring the UAE. Reporting to the General Manager, I managed a team of 2 marketing executives. RESPONSIBILITIES • Led the Marketing Communications Department and team, by mentoring and coaching. • Devised the marketing strategy, based on business goals and budgets, in coordination with other internal functions such as Product Development and Sales, in order to drive revenue growth. • Marketing plan included several components such as market segmentation, customer journey maps, both offline marketing and online marketing campaigns, loyalty program and public relations. • Online plans included SEO, paid search, e-mail marketing and other digital activities. • Developed professional external relationships with partner organizations (key hotels, leisure providers…) and executed partnership marketing campaigns with 3rd party contributions. • Insured marketing collateral and merchandising materials adhered to the corporate image guidelines and branding standards. • Managed the marketing funnel, from lead generation to retention, in order to maximize conversion. • Analyzed impact of marketing plans and generated reports for review by top management. • Managed budgets by ensuring cost-effective use of funds and accurate forecasting. KEY ACHIEVEMENTS • The integrated marketing program brought a 23% leads increase. • By analyzing and managing customer touchpoints, I implemented data-collecting methods and a proper database management, increasing customer database by 55%. • The new online marketing plan led to a 33% website traffic increase. • Based on business goals, I devised a partnership strategy with key market players (such as hotel companies, tourism boards, airlines…) leading to a 20% saving of the annual marketing expenditure.

  • PR and Marketing Manager

    Fursan Travel - Riyadh, Saudi Arabia

    Sales & Marketing
    April 2013 - August 2015 · 2 years and 5 months

    Fursan Travel is one of the leading travel service providers in KSA and it plays in all major segments, covering all channels: corporate travel (servicing corporate and government clients), outbound leisure division, a retail and franchise network and a B2B distribution channel. Reporting to the CEO, I managed a team of 2 marketing executives and 1 social media specialist. RESPONSIBILITIES • Led the Marketing Department and devised a marketing strategy to grow and expand the newly created Leisure division through all company sales channels (retail, corporate, B2B…). • Coordinated a market research project to analyze customer insights in order to identify brand visuals and communication requirements affecting product demand. • In line with the research outputs, built the Leisure brand strategy, defining strategic direction, brand values and visual identity, in order to drive brand awareness and engagement. • Tuned communication plan to each sales channel, considering channel specifications such as type of customers and business potential, with focus on sales support and business development. • In consistency with the Leisure division strategy, I effectively developed a new retail concept for travel agencies, by coordinating projects and suppliers for a consistent implementation. • In line with the marketing strategy, I organized trade fairs and events, such as the Arabian Travel Market (ATM) and Saudi Travel and Tourism Investment Market (STTIM). • Managed social media and integrated social presence with retailing operations to foster cooperation among channels and enhance customer service. • Developed a partnership strategy with key industry players (hotel companies, tourism entities…) and executed co-marketing plans with 3rd party contributions. • Managed marketing budget, tracked department expenses and overall performance. KEY ACHIEVEMENTS • Achieved sales budget. • Social media strategy greatly boosted brand awareness and customer engagement, reaching a Facebook fan base of 80,000 and a Twitter base of 70,000, starting from scratch. • Based on business goals, I developed partnerships with key market players (such as hotel chains, tourism boards, airlines…) leading to a 20% saving of the annual marketing expenditure.

  • PR and Marketing Executive

    Kuoni Travel Ltd. - Milan, Italy

    May 2011 - March 2013 · 1 year and 11 months

    Kuoni is a leading service provider to the global travel industry with leading positions in its areas of activity and sustainable growth prospects. Kuoni, as a leading tourism company, operates various services including Charter and scheduled passenger airlines, package holidays, cruise lines, and hotels in destinations around the world across nine different geographic regions. Kuoni specialises in luxury and tailor-made travel for both business and consumer markets, as well as related services such as visa processing. In 2013, the Kuoni Group was named “World’s Leading Luxury Tour Operator” at the annual World Travel Awards. Initially reporting to the Marketing Manager, I eventually took the lead of the Marketing Department, managing a team of 2 senior marketing executives and 1 junior marketing coordinator, reporting to the Vice President of Marketing, Sales & Strategic Development. RESPONSIBILITIES • Implemented marketing plans including media activities and loyalty program, coordinating with other internal departments (corporate teams, sales…) and managing creative agencies. • Managed the production and quality of printed materials such as flyers, catalogues and other marketing collateral, following the corporate ID manual guidelines and quality standards. • Developed partnerships with key industry partners such as airlines, hotel companies, tourism boards and executed co-marketing plans with 3rd party contributions. • Managed all aspects of participation in trade fairs as well as consumer events. • Managed Public Relations (PR) agency, local government relations and replied to all media requests. • Prepared press releases and media kits for appropriate targeted media, both locally and regionally. • Established effective key media and community relations to develop new business opportunities in all PR Mediums. • Maintained database of journalists and other influencers as per the media account management system. • Supported the implementation of new customer service processes and complaints management procedures, in order to ensure a positive and consistent customer experience and drive retention. • Managed internal communication tools such as the company intranet and house organ. KEY ACHIEVEMENTS • Had started as part of the marketing team yet eventually led the whole department. • Achieved co-marketing contribution budget (15% of total marketing budget) by developing partnerships with key industry players such as airlines, hotel chains and tourism boards.

  • Marketing and Communications Specialist

    AudioNova - Milan, Italy

    Sales & Marketing
    November 2007 - April 2011 · 3 years and 6 months

    AudioNova Group provides hearing aids and hearing devices through its own network of hearing aid clinics with multiple brands and independent advice. Reporting to the Marketing Manager as part of the Marketing Team. RESPONSIBILITIES • Implemented direct marketing and press advertising campaigns, working with advertising agency and Sales Department. • Managed the production and quality of printed materials and other marketing collateral, following the corporate ID manual guidelines and quality standards. • Analyzed the ROI of marketing plans by measuring effectiveness of each campaign and activity. • Trained retail staff to use the newly implemented CRM and provided instructions for collecting and properly reporting customer data in order to create and maintain database of customers. • Analyzed data on customer demographics, needs, and buying habits to identify insights in order to develop a relevant brand positioning, collaborating with a brand consultancy. KEY ACHIEVEMENTS • Set all marketing policies and procedures from scratch with minimum supervision.


  • Shaw Academy - Dubai, United Arab Emirates

    November 2017 - March 2018

    Ultimate Digital Marketing Programme Modules taken: Social Media; Online Advertising; Content Strategy.

  • Master’s Degree

    Accademia di Comunicazione - Milan, Italy

    January 2007 - December 2007

    Innovation Marketing and Creative Communications • Main areas of interest: Marketing Strategy; Business administration; Advertising; Media Scheduling; Public Relations; Strategic Planning; Budgeting and P&L account.

  • Bachelor’s Degree

    Università degli studi di Genova - Genoa, Italy

    September 2001 - July 2006

    Humanities Grade: 110/110 with honors.


  • Italian
    Native or fluent
  • English
    Native or fluent


  • Ability to work cross-functionally
  • Advertising
  • Analytic and reporting tools
  • Analyze data
  • B2B Marketing
  • B2C marketing
  • Brand activation
  • Brand Architecture
  • Brand Communication
  • Brand Development
  • Branding
  • Brand management
  • Brand Marketing
  • Brand Strategy
  • budget analysis
  • Budget Control
  • Budget, Forecast
  • Budgeting
  • Budgeting/P&L
  • Budget management
  • Budget Planning
  • Business Development
  • Business Strategy
  • Business Travel
  • Charismatic Leadership
  • Communication skills
  • competitive analysis
  • Consumer marketing
  • Customer driven
  • Customer Relations (CRM)
  • Data analysis
  • Digital communication
  • Digital Innovation
  • Digital marketing
  • Digital media
  • Digital Strategy
  • Direct Marketing
  • Email marketing
  • English fluency
  • Entrepreneurial Skills
  • Event design
  • Event Management
  • Event Marketing
  • Events Planning
  • facebook ads
  • Facebook Advertising
  • Hospitality
  • influencing skills
  • Innovation
  • Integrated Marketing Communications
  • Leadership
  • Leadership skills
  • Leisure Travel
  • Manage budgets
  • Marketing Budget Management
  • Marketing communication
  • Marketing management
  • Marketing mix
  • Marketing Plan
  • Marketing Strategy
  • Market Research
  • Media Planning
  • Microsoft CRM
  • Microsoft Excel
  • Microsoft Office
  • Microsoft Outlook
  • Microsoft PowerPoint
  • Microsoft Word
  • Networking
  • New Media
  • Online Marketing
  • People management skills
  • Performance based Marketing
  • Performance Evaluation
  • Performance Marketing
  • Planning Skills
  • Project planning
  • Public Relations
  • Remarketing
  • Result driven
  • Retail
  • Retail marketing
  • Salesforce CRM Tool
  • Sales Skills
  • Search Engine Marketing
  • Search Engine Optimization
  • SEO
  • Situational Leadership
  • Social Marketing
  • Social Media
  • Social Media Management
  • Social Media Marketing
  • Strategic Planning
  • Strategy
  • Target – driven
  • Team Leadership
  • Team Management
  • Teamwork and Leadership
  • Teamworking
  • Teamwork skills
  • Time management
  • Trade shows
  • Travel and Tourism
  • Web marketing
Akin Akinsuyi
Founder/C.E.O/Profiler/Profile Management at Xclusiv+ Corporation
BVLGARI Resort & Residences Dubai
Dubai, United Arab Emirates
Wyndham Dubai Marina
Dubai, United Arab Emirates
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