Sheilla Alusa

Sheilla Alusa

Marketing and Communication Consultant at Strathmore Energy Research Center
Lives in Nairobi, Kenya

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About me

Experienced Marketing Communications Consultant with a demonstrated history of working in the hospitality and renewable energy industry.

Experience

5 years and 5 months

  • Marketing and Communication Consultant

    Strathmore Energy Research Center - Nairobi, Kenya

    Content & Communication
    September 2016 - July 2018 · 1 year and 11 months

    Strathmore Energy Research Center (SERC) offers professional training, project development and technical research in the renewable sector. My responsibilities in this role involved • Shaping and qualifying new leads from clients in collaboration with the management team • Identifying success metrics and conducting ongoing ROI analysis on key initiatives. • Initiating communication with potential clients to determine valuable opportunities to collaborate on • Taking the lead in keeping track of the source of leads, progress, and outcome, and periodically provide a synthesis of learning in order to improve the business development process • Implementing marketing strategies according to objectives and budget • Branding, positioning and communications • Project management • Take part in the creation and facilitation of memorable and valuable events to support existing and attract new client relationships and partnerships • Generate new design opportunities by thinking creatively about financial impacts, risks,

  • East African Breweries Limited (DIAGEO) Team Coordinator and Brand Ambassador

    DIAGEO - Nairobi, Kenya

    Marketing
    September 2015 - September 2016 · 1 year and 1 month

    I was the team coordinator during EABL Foundation ten year celebrations in Strathmore. As part of the celebrations the Foundation wanted to reach out to it's targeted audience through social media channels. This meant up setting up Facebook and Twitter pages. The content shared was based on the four EABL pillars of Environment, Water for Life, Special Projects and Skills for life. The content type was videos, image post, text post and GIFS.This involved rallying up key student influencers in Strathmore University. On the day of the event the #skillsforlife and #EABLFCareerDay was the number one trending topic for eight hours with a total of 995 followers on Twitter. The event drove conversation and engagement around success stories that will bring hope and inspiration among Strathmore students, online communities, consumers and media.

  • Marketing Communications Manager

    TEDX Conferences - Nairobi, Kenya

    Marketing
    September 2015 - November 2015 · 3 months

    TED is a nonpartisan nonprofit devoted to spreading ideas, usually in the form of short, powerful talks.The TEDx Strathmore University theme was Optical Disillusion. It delve deeper into meaning and thoughts of mindshapers of our time who were generally passionate about doing things differently in their communities. The key speakers were amazing storytellers,directly informative, humorous and all in all were able to strike a few chords in with our attendees and worldwide viewers.Key achievements were; • Managing a team of volunteers who ensured the event ran smoothly. • Digital marketing and advertising. • Brainstorming key speakers for the TEDx Strathmore • Follow up with selected key speakers to attend TEDx speaker training to ensure they were ble to share their messages in the most impactful way possible • Helping with the aesthetic components of the event. • Ticket sales. • Post event management.

  • Sales and Marketing

    The Big Five Breweries - Nairobi, Kenya

    Sales
    May 2015 - July 2015 · 3 months

    The Big Five Breweries offers unparalleled dining adventure ( fusion of traditional and modern tastes from Europe, Asia and Kenya) with premium craft beer. I had the opportunity to work with the master brewer in new product development and improvement of existing products. My key responsibilities were; • Digital marketing which resulted in 60% increase of brand awareness • Analyzing commercial data so as to plan and draw consumer insight • Coherent understanding of craft beer consumer behaviours • Built collaborative partnerships with assigned team members

  • Management Training

    Sarova Stanley - Nairobi, Kenya

    Management Trainee
    May 2014 - July 2014 · 3 months

    This was an opportunity to work in one of Sarova Group chains. I was on rotation around all divisions of the hotel so as to get a clearer view of hotel operations and management. Phase One: Marketing and Sales • Digital marketing and advertising • Contributing to the long term marketing plans and strategies in the department • Establishing, maintaining and growing strong media relations • Ensuring proper brand visibility with local tour operators and international tour operators • Creating and retaining brand loyalty • Identifying key markets through market analysis and forecasting • Carrying out market survey on the external trends so as to surpass customer satisfaction and boost sales Phase Two; Front Office ( Switchboard, Concierge,Concierge, Guest Relations, Business Center and Reception) • Provided outstanding customer service by use of excellent verbal and written communication skills. • Creatively think of solutions that would solve guest problems. • Promoting brand awareness of brand image internal

  • Part - Time Student Intern

    Strathmore University Snackbar - Nairobi, Kenya

    F&B kitchen
    May 2012 - July 2014 · 2 years and 3 months

    This was my first contact in the hospitality industry while pursuing my studies. I had the opportunity to train in the Food and Beverage production and service which involved organizing the catering service of external or internal events. I worked in the Pastry department as a Chef de Patisserie (Apprentice). My key responsibilities were; 1. Working together with the pastry team on menu planning, special banqueting for snack menu and outside catering events 2. Involved in the pricing for special occasions such as birthday cakes and faculty celebrations 3. Ensuring customer satisfaction through production of high quality and tasty desserts 4. Ensuring all baked products are of high quality made under the shortest time possible 5. Recipe reviews 6. Preparing fine dinning desserts and their garnishes 7. Fruit carving for buffet set-up 8. Reporting to the executive pastry chef incase of any problems 9. Monitoring daily costs and budget in order to maximize profit margins I also worked in the Food and B

  • Intern

    Nas Servair - Nairobi, Kenya

    Back Office
    May 2013 - July 2013 · 3 months

    NAS Airport Services Limited is an on-site airport catering facility supplying over 30 International Airlines that fly into and out of Jomo Kenyatta International Airport (JKIA) in Nairobi and Moi International Airport (MIA) in Mombasa. I had the opportunity to work in several departments. My key responsibilities and achievements in this role were: • Paying special focus on development of new on-board brand meals. • Clear understanding of operative and administrative process in the airline industry. • Embracing KAIZEN principles that supported lean management and operational excellence • Exposure to all operational areas such as sales, distribution and quality control. • In-depth knowledge and professional standards of local and international culinary skills. • Passenger comfort by providing personalized services such as freshly laundered linen, magazines and special gift baskets • Tracking production use, waste and yield in relation to requisition requirements. • Identifying areas of improvement, develop rec

Education

Languages

5 languages

  • Swahili

    Native or fluent

  • English

    Full professional

  • German

    Full professional

  • Japanese

    Limited working

  • Portuguese

    Limited working

Personal information

Nationalities

  • Kenyan

Date of birth

October 03rd 1992

Connections
Njongoro Mbugua
Assistant Head of Concierge and Conference at Windsor Golf Hotel and Country Club
GIANCARLO PASTORE
Amministratore at CIPAS TM
Tiziana Muriithi
Administrative Officer at CIC Group Ltd
View 16 connections
Following
FTI
FTI
Munich, Germany
OTA Insight
OTA Insight
London, United Kingdom
Jumeirah Messilah Beach Hotel & Spa - Jumeirah Group
Other members
Simon Kariuki
Nairobi, Kenya
James Leo Okwemba
Nairobi, Kenya
Rajmilan Poudel
Vancouver, Canada
Mordecai Chemitei
New York, NY, United States
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