Sherin Joy

Sherin Joy

Product Manager at Al Borj Machinery
Lives in Sharjah, United Arab Emirates
over 6 months ago

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11 years of experience in Marketing, Sales and Business Development with International exposure.
Completed dual Masters in Marketing Management and Corporate Masters in Business Administration from University of Pune(India)
Excellent presentation skills with proven ability to lead a team.
Well versed with MS Office, ERP Software’s and internet proficiency.
Multi-tasking capabilities with good exposure to various facets of marketing, Sales & customer relationship management
A quick learner, with strategic skills and niche to organize things with positive attitude and ability to meet deadlines.
Good Communication skills with proficiency in languages like English, Hindi, Gujarati & Malayalam


  • Product Manager

    Al Borj Machinery - Sharjah, United Arab Emirates

    Sales & Marketing
    December 2009 - April 2018 · 8 years and 5 months

     Identify and generate new business opportunities (B2B & B2C) for industrial machinery solutions within various potential sectors.  Developing Business Plans in line with company objectives  Introducing and promoting value added products from reputed global brands as per industry requirements  Maintaining a steady pipeline of enquiries and regular follow up for early conversion  Managing and monitoring the assigned targets for sales team  Sales strategy planning and forecasting for the month/quarter  Key Accounts Management and identifying new segments to diversify product reach  Closely co-ordinate with commercial and logistics department for sales invoicing & shipment formalities  Coordinating with Marketing team for ATL & BTL activities.  Stock Inventory planning & management for Industrial Machines  Conducting database analysis and providing key feedback on existing and new customers  Plan and execute sales promotion activities with sales team as per marketing calendar  Employing digital marketing tools to increase web traffic and improvise on branding strategy.  Utilizing social media platform to promote awareness on new products and special offers.  Target new opportunities for cross selling and upselling.  Monitoring competitor activity and providing regular feedback to management  Representing company for various international trade fairs and exhibitions

  • Sales Consultant

    Caculo Automotive - Panjim, India

    Sales & Marketing
    December 2008 - September 2009 · 10 months

     Identifying prospects and generating vital leads for the company  Evaluate the active competitors and keep track of new market developments  Arranging road shows as part of brand promotion campaign  Market research and strategy formulation for increased sales revenue generation  Handling Corporate Clients for niche segment of premium sedan cars.  Co-ordinate with service team for machine deliveries and timely after sales service  Liaison with banks and insurance companies for vehicle financing and insurance formalities

  • Manager-Marketing

    Indian Kitchen Management Group - Zhuhai, China

    Sales & Marketing
    June 2006 - June 2008 · 2 years and 1 month

     Formulation of Marketing Plans/Strategies in line with business objectives  Conducting periodic visits to franchisee outlets to check the restaurant traffic and suggest measures to improve the business potential.  Maintaining and developing channel distribution network of imported Indian Provision items in China.  Introducing special food promotion offers in all Indian Kitchen franchisee outlets in China & other countries.  Maintaining marketing calendar on quarterly basis.  Market Research and strategy formulation for new project set ups within China and other countries.  Assigning and monitoring Sales Targets for restaurant franchisee outlets and conducting performance analysis.  Keeping track on competitor activity and providing key inputs for business development  Tie-ups with leading star hotel chains for Indian Food Festival Promotions.  Developing various marketing co-laterals as part of Annual promotion programme  Co-ordinate with media officials for advertising and brand promotion for the group all over China


  • Masters in Marketing Management

    University of Pune - Pune, India

    May 2004 - May 2006

  • Bachelor of Science

    Gujarat University - Ahmedabad, India

    May 2000 - May 2003


  • English
    Native or fluent
  • Hindi
    Full professional
  • Gujarati
    Professional working
  • Malayalam
    Professional working


  • B2B Sales
  • Effective communicator
  • Multisaking
  • Negotiator;
Hyatt Hotels Dubai
Dubai, United Arab Emirates
Geneva, Switzerland
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