Sherine Ismail

Sherine Ismail

Director of Operations Taba Heights Destination and Hotels at Taba Heights Company - Subsidiary of Orascom Development Holding
Lives in Cairo, Egypt
over 6 months ago

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Experience

  • General Manager

    Self employed - Cairo, Egypt

    Management
    September 2018 - Now · 3 months

  • Director of Operations Taba Heights Destination and Hotels

    Taba Heights Company - Subsidiary of Orascom Development Holding - Sharm El-Sheikh, Egypt

    Administration & General
    September 2016 - Now · 2 years and 3 months

    Due to my position as a Director of Operations Destination & Hotels ; I was in charge on the following :- - Hotels in operation ; Sofitel , The Bayview “ former Marriott Taba Heights “ , Strand Resort Beach & Golf Resort “ former Intercontinental Taba “, and El Wekala Aqua Park “ former El Wekala Three Corners Golf Resort “. - Closed Hotels ; “, Miramar Resort “ former Hyatt Regency Taba – Closed” & Club Med “ Closed”. - Street & Bridges Departments among the Destination ; general maintenance and cleaning for the roads and signage. - Sales Department among the destination. - Central Reservation & Revenue Department of Taba Heights Destination & Hotels. - Public Relation & Social Media Department of Taba Heights Destination & Hotels. - Entertainment Department among the Destination & Hotels. - Central Laundry Department . - Property Department ; Real Estate & Shops among the Destination & Hotels . - Environmental Services among the Destination & Hotels. - Recycle factory under maintenance and upgrade. - Taba Heights Marina ; an international travel port as the most of the Jordanian customers use this port either to visit Taba or the other destinations among Egypt. Reopening the closed hotels among Taba Heights Destination with new concept and philosophy to meet with the customers needs ; Strand Resort Beach & Golf Resort “ former Intercontinental Taba “ , El Wekala Aqua Park “ former El Wekala Three Corners Golf Resort “ and The Bayview “ former Marriott Taba Heights “. In the same time keep the closed Hotels in good shape , conditions by keeping the landscape well maintain all year round until reopened again , and also keep the premise assets in place well maintain , safety and secure. Reorganize the Downtown area by changing the Shops concept and adding new varieties of shops in order to suite our customers needs. Managing and controlling the Shopping Area by adding system to control , the shop assistance in order to increase the sales and keep the shops up to standard for the entire shops in order to achieve our main targets by increasing shops revenue and meet our customers needs. Reopen , develop and change concept of Restaurants located in the Downtown with new vision to attract , meet and suite with the majority of the visitors either the Hotel Guests or the outside guests. As the different types of food are serving ; Sea Food , Oriental Food , Lebanese Food , Mexican Food , Traditional Food ( Foul & Falafel ) , Pizza & Oriental Pies . Reorganize the Property Department which is fully responsible to manage and control the Real Estate area and Shops among the destination and Hotels. Establish and setup the Entertainment Department to be fully responsible for the day and night activities among the Destination and Hotels. Monitor and controlling the standard level of quality and service among the Destination & Hotels ; Sofitel , The Bayview “ former Marriott Taba Heights “ , Strand Resort Beach & Golf Resort “ former Intercontinental Taba “, El Wekala Aqua Park “ former El Wekala Three Corners Golf Resort “, Miramar Resort “ former Hyatt Regency Taba – Closed” & Club Med “ Closed”. Create night events among the destination to promote the place after the closing period in order to provide an additional night activities which is lead us to improve the quality of service offered to customers , moreover the customers satisfaction rating will increase . 3S night ( Shop , Show & Snacks ) every Friday . Taba Heights Mount’s ( Bedouin eve ) every Thursday , Beach Party every Saturday and Street & Carnival eve on Tuesday , in weekly basis all year round. Handling and arranging mega parties by hosting Super Stars singers from Egypt and Arab countries , that assist us to encourage the local market , Arab markets specially the Jordanian & Arab Israeli markets and Israeli market which lead us to return back to the market as well as put Taba Heights Destination in the proper place. Setup the strategy of the rate structure with sales team for the entire working markets according to the concept of each hotels in the Destination which lead the place to have an excellent performance for the entire hotels , shops , real estate and laundry service. Monitor and managing the Property Department which is responsible for managing the real estate and shops among the Destination and Hotels. Managing the Central Laundry with the Laundry General Manager , by improving the quality of service to meet the standard level excepted and needed from Hotels among Taba Heights Destination and the outside .

  • Director of Rooms

    Miramar Resort Taba Heights - Sharm El-Sheikh, Egypt

    Rooms division
    October 2014 - August 2016 · 1 year and 11 months

    Responsible to maintain on a day-to-day basis the standards and policies. Responsible for Front Office , Reservation , Recreation , Housekeeping & Security. Maintain and develop applicable operating procedures. Set in close conjunction with each head of department an annual budget that will form part of the business plan. Monitor and control all costs according to the annual budget. Working close with the Department Head to reach the department operation budget goals are strictly adhered to and costs are strictly controlled. Monitoring by an effective supervision that all services offered in the rooms division are always available and are carried out with the outmost efficiency and courtesy as per the rooms division departmental operation manual. Setup regularly meeting with the heads of departments and or supervisors of rooms division to review the department operation to ensure smooth coordination of hotel departments. Work closely with the sales department ,food and beverage and all dept. heads concerned in regards of services to the incoming groups VIPs ,conventions etc. Assist the director of sales in the aspects of controlling heavy dates resolving conflicts in bookings changing dates and facilities. Inspect regularly the hotel areas and building premises to ensure cleanliness, tidiness to maintain clients comfort in all areas.

  • Hotel Manager

    IGRED El Hayat Sharm Hotel - Sharm El-Sheikh, Egypt

    Administration & General
    October 2012 - October 2014 · 2 years and 1 month

    Responsible to maintain on a day-to-day basis the standards and policies. Responsible to take the necessary action to maximize rooms and Food & Beverage revenue by increasing occupancy, average room rate and increase the Food & Beverage extras, in order to exceed budget. Responsible for all the issues related to the Safety, Health & Hygiene standards. Maintain careful control over costs in the rooms and food & beverage departments according to the annual budget( room supplies, stationary, food & beverage cost, …). Maintain a high standard of customer relations/ service within the property and to establish necessary programs and to ensure compliance with all policies, standards and procedures. Constantly review and evaluate the divisional operating standards and procedures to ensure the highest level of guest service is adhered to at all time. Assists the Sales effort of the Resort by maintaining good client relationships (Key executives from travel trade, airlines, commercials, etc.). Meet with guests offering help, assistance regarding hotel service, facilities and point of interests. Assist the sales department to identify market needs for both resort guests and local market. Inspect the resort areas and building premises to ensure cleanliness, tidiness to maintain clients comfort in all areas. Inspect guest rooms and corridors, lobby, public toilets, etc. regularly to ensure proper maintenance and cleanliness Monitoring and supervision of consistent and accurate handling of the Repeat Guest Database within the Front Office computer system to have constantly proper mailing material available. Maintains standards of appearance and hygiene of all staff among the entire property in order to keep the property in standard track. Supervises regular inventories of rooms' china, linen, glass, Food & Beverage, Engineering and operating supplies to identify operating losses and takes corrective action.

  • Executive Assistant Manager

    Jaz Hotels, The & Cruises - Egypt Lake-Leto, FL, United States

    Administration & General
    June 2008 - May 2012 · 3 years and 12 months

    Responsible to maintain on a day-to-day basis the standards and policies. Responsible to take the necessary action to maximize rooms and Food & Beverage revenue by increasing occupancy, average room rate and increase the Food & Beverage extras, in order to exceed budget. Responsible for all the issues related to the Safety, Health & Hygiene standards. Maintain careful control over costs in the rooms and food & beverage departments according to the annual budget( room supplies, stationary, food & beverage cost, …). Maintain a high standard of customer relations/ service within the property and to establish necessary programs and to ensure compliance with all policies, standards and procedures. Constantly review and evaluate the divisional operating standards and procedures to ensure the highest level of guest service is adhered to at all time. Assists the Sales effort of the Resort by maintaining good client relationships (Key executives from travel trade, airlines, commercials, etc.). Meet with guests offering help, assistance regarding hotel service, facilities and point of interests. Assist the sales department to identify market needs for both resort guests and local market. Inspect the resort areas and building premises to ensure cleanliness, tidiness to maintain clients comfort in all areas. Inspect guest rooms and corridors, lobby, public toilets, etc. regularly to ensure proper maintenance and cleanliness Monitoring and supervision of consistent and accurate handling of the Repeat Guest Database within the Front Office computer system to have constantly proper mailing material available. Maintains standards of appearance and hygiene of all staff among the entire property in order to keep the property in standard track. Supervises regular inventories of rooms' china, linen, glass, Food & Beverage, Engineering and operating supplies to identify operating losses and takes corrective action.

  • Front Office Manager

    Jaz Hotels, Resorts & Cruises - Sharm El-Sheikh, Egypt

    Management
    March 2007 - May 2008 · 1 year and 4 months

    Fully Responsible on the Front Office Operation at JAZ Mirabel Complex 3 premise manage by 3 Hotel Managers and One Resort General Manager ( JAZ Mirabel Beech , Sol Y Mar Park & Club ) 3 different operations with 3 Reception Desks . 3 Bell Desks , 3 Guest Relation Service , One Central Revenue & Reservation Department , One Central Telephone Operator , Duty & Night Manager and 4 Assistant Front Office Managers. Employee Training Implement and adhere the company standard Hiring new employees. Improve the quality of service standard apply. Working to achieve the company level of standard and meet with company budget. Improve and increase the customers rating satisfaction

  • Director of Rooms

    Creative Grand Sharm Resort - Sharm El-Sheikh, Egypt

    Administration & General
    March 2006 - April 2007 · 1 year and 3 months

    Manage and responsible for the following Departments : Front Office; Housekeeping Laundry ; Human Resources & Security. In charge on the full operation at premise for seven month as of April 2006 till November 1st ,2006. Replacing the General Mgr. during his absentees. Responsible for maximizing rooms' revenue and adhering rooms budget. Maintain a high standard of customer relations/ service within front office staff and to establish necessary programs and to ensure compliance with all policies, standards and procedures. Recruit, interview and supervise the orientation and training to new employees and to identify training needs, develop training programs and ensure follow-up on the program. In addition to the train and cross train with the Front Desk department to convey an emergency cases. Review credit limits and high balance reports plus ensuring that all check cashing and credit policies are followed. Preparing the annual operating budget, through knowledge of sales, wages, expenses... Etc and to follow up and coordinate with the Reservation Manager on hotel count and forecast. Maintain a continues contact with hotel guests to handle all comments efficiently and courteously. Anticipate potential problems by monitoring complaints, business flow and employee performance. Maintain good working relationships and open lines of communication with the other departments. In addition to the regular communication meetings to re-check the VIP List /Arrival List/ Groups List on daily basis.

  • Front Office Manager

    Creative Mexican Sharm Resort - Sharm El-Sheikh, Egypt

    Management
    October 2003 - February 2006 · 2 years and 5 months

    Fully Responsible on the Front Office Operation. Hiring new employees. Employee Training Implement and adhere the company standard. Improve the quality of service standard apply. Working to achieve the company level of standard and meet with company budget. Improve and increase the customers rating satisfaction.

  • Front Office Manager

    Concorde El Salam Hotel Cairo - Sharm El-Sheikh, Egypt

    Management
    August 2002 - May 2003 · 10 months

    Fully Responsible on the Front Office Operation. The following sections are reporting direct to me :- Group coordinator / Guest Relation / Business Center / Telephone Operator / Concierge / Reservation & Revenue / Main Reception / Executive Floor Reception / Executive Lounge / Night Manager / Duty Manager / Assistant Manager / Airport office ( Meet & Assist) / and Driver Transportation Hiring new employees. Employee Training Implement and adhere the company standard. Improve the quality of service standard apply. Working to achieve the company level of standard and meet with company budget. Improve and increase the customers rating satisfaction.

Education

  • Bachelor

    Faculty of Tourism and Hotels Management - Cairo, Egypt

    September 1985 - November 1989

    Hotels Management Department

Languages

  • Arabic
    Native or fluent
    100%
  • English
    Full professional
    80%

Skills

  • - Ability to organize & Prioritize
  • Commitment to work
  • Communication skills
  • Creative problem solving
  • Flexibility
  • - Leadership Potential
  • Motivation
  • Teamwork / Collaboration
  • - Willing to Learn & Grow
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