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About me
After 6 years of experience in Skilled in Brand Management, Strategic Planning, Digital Marketing, Marketing Communications, Media Relations, Market Research, Event Management & Business development have decided to follow my passion for Pastry and pursue it at a professional level
Experience
10 years
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Founder
Philomene Maison Du Pâtisserie - Mumbai, India
BakeryNovember 2020 - Now · 3 years and 5 months -
Commis Pastry Chef
Le Royal Monceau - Raffles Paris - Paris, France
PastryFebruary 2020 - March 2020 · 2 months -
Volunteer - Pastry Chef
Refettorio Paris - Paris, France
PastryFebruary 2020 - March 2020 · 2 months -
Stagiaire
Le Royal Monceau - Raffles Paris - Paris, France
Bakery/PastryAugust 2019 - January 2020 · 6 months -
Senior Marketing Executive
Classic Stripes Pvt Ltd - Mumbai, India
MarketingFebruary 2018 - December 2018 · 11 months• Digital & Offline Marketing o Leading the marketing team to ensure digital & offline marketing is line with the brand strategy by driving campaigns using banners, display adverts, mailers, social media posts o Driving transversal teams to ensure timely & swift implementation of marketing plans o Content creation for Autographix.com • Brand Strategy o Develop creative concepts to increase awareness, generate leads, sales & retention o Monitor trends & competitive landscape o Assess google analytics reports & meta data to identify improvement areas to boost sales & website ranking
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Brand consultant
Id8 Media Solutions Pvt. Ltd - Mumbai, India
ConsultingFebruary 2015 - December 2017 · 2 years and 11 months• New Business Development o Actively generated & pursued leads & pitched services to prospective clients o Successfully signed on high profile accounts • Account Management o Managed a diverse portfolio of clients including celebrities, corporates, jewelry brands, fashion retail o Managed existing client relationships to scale up business for the firm • Marketing & Brand Consulting o Analyzed clients brand value & business goals o Devised brand positioning strategies & executed campaigns to help clients optimize returns on their marketing campaigns & achieve their goals o Responsible for collating influencers, brochure content for Offline Marketing • Event Management o In charge of guest listing & on-ground production for various launch events & press conferences
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Marketing Associate- WowTables
Tastebox Hospitality Pvt. Ltd - Mumbai, India
MarketingFebruary 2014 - January 2015 · 1 year• Responsible for social media marketing, public relations, promotional events & sponsorships • Handled business development by tying up with corporates & reward partners • Responsible for creating Customer Loyalty Program tie-ups with reward partners to engage customers to reserve through the web portal and customer referral • Handled the content creation for company website
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Intern- PR, Digital Marketing & Events
White Collar Hippie - Mumbai, India
MarketingSeptember 2013 - January 2014 · 5 monthsResponsible for developing & implementing PR strategies for the company • Handled research & press releases to the media & clients • Managed Digital Marketing through social media and company website • Instrumental in organizing events like Enchanted Valley Carnival (2013), Art Hop
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Executive
Bank of America Merill lynch - Mumbai, India
Finance & AccountingApril 2012 - November 2012 · 8 months
Education
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Diplôme de pâtisserie
Le Cordon Bleu Paris [ Commanderie des Cordons Bleus ] - Paris, France
January 2019 - June 2019 -
Master's in Mass communication & Journalism
KC College Mum - Mumbai, India
June 2013 - May 2015 -
Bachelor's degree in Sociology with Honours in Ancient Indian Culture
St. Xavier's College - Mumbai, India
June 2008 - May 2011 -
Mumbai University
Higher secondary certificate - Mumbai, India
June 2006 - May 2008
Languages
3 languages
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English
Native or fluent
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Hindi
Native or fluent
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French
Notions
Personal information
Nationalities
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Indian
Skills
10 skills
- Attention to detail
- Communication skills
- Enthusiastic
- Pastry skills
- Punctuality
- Rigourous
- Strong Communication
- Team Building and Management
- Team Leadership
- Time management skills
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