Vikram Aiyer

Vikram Aiyer

Digital Marketing Specialist at Al Areen Palace & Spa
Lives in Navi Mumbai, India

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About me

Client driven & quality focused professional with progressive experience in E-commerce operations and a track record of top performance in a variety of challenging assignments in India, U.A.E & Bahrain. Expertise in preparing accurate reports, creating and inspiring positive relationships with clients and employees, addressing problems in timely manner and improving operational efficiency. Effective multi- tasker who thrives in busy, fast paced environment. Outstanding communication and organizational skills.

Experience

7 years

  • Digital Marketing Specialist

    Al Areen Palace & Spa - Manama, Bahrain

    Sales & Marketing
    January 2019 - May 2019 · 5 months

    Website content management  Strategized and spearheaded Google | Facebook | Instagram | LinkedIn ads as per scheduled calendar  Planned and executed promotions for Rooms, F & B, Spa & water park division  Maintained accurate budget tracker and forecasted Ad spending  Conceptualized and created artwork guidelines for promotions  Exceeded target audience engagement and growth  Improvised SEO rankings by analyzing performance metrics  Consistent updates of the lobby screens, billboards and relevant digital display devices of the business  Managed and lead a team of graphic designers, PR executives and accomplished daily KPI`s Social

  • Social Media Contractor

    A & M - Mumbai, India

    Public Relations
    May 2016 - December 2018 · 2 years and 8 months

    Excellent audience engagement skills  Ability to generate SEO friendly content in different styles to interact with all types of audiences  Spearheaded online posts and achieved the daily target engagement rate from tier 1 countries wiz. US, UK, AUS, NZ & Canada.  Designed campaigns using Canva on a daily basis  Intel gathering and posting of viral content via buzzsumo  Automated profile growth and monitoring the same on Jarvee  Also undertaken and successfully completed projects for: Online reputation management companies, Hotels (Service apartments, homestays and budget hotels) and E-learning platforms  Consistently keeping up with new online trends and UI

  • Technical Assistant

    Crown Worldwide Group - Dubai, United Arab Emirates

    Administration & General
    July 2014 - December 2015 · 1 year and 6 months

    Managed digital files / data of companies.  Leveraged operational skills for daily pickup/ delivery of physical files and backup tapes across the UAE & GCC.  Acted as a SPOC (special point of contact) and liaised between different divisions of the company.  Highly customer service oriented.  Firmly handled escalations and supervised the entire daily operations in the absence of line manager.  Formulated innovative and executed successful strategy for E-archiving and file backlog clearance on web.  Onsite successful completion of digital archiving projects for: Lukoil overseas BV, Takeda pharmaceuticals, Aggreko Middle East, BNP Paribas & Halliburton.

  • Assistant Manager-Hotel Consolidation

    Buzz4hotel - Mumbai, India

    Sales & Marketing
    January 2014 - July 2014 · 7 months

    B2C & B2B hotel contracting.  Negotiated and acquired better rates and margin from the vendors.  Efficient reputation / content management of the hotels and service apartments at pan India level.  Patronized B2C bookings and offered the most value for money deals and promotions.  Maintained up-to date content of the hotels in the database.  Worked with complete transparency to bring to the doorstep dynamic accommodation solutions as per the corporate policies.  Managed key accounts wiz. WIPRO, BSE (Bombay Stock Exchange) etc.  Sought new tie-ups and built up larger network with more hotels in lesser accessible 2 and 3 tier cities.  Supervised and mentored a team of six in the operations department.

  • Market Co-ordinator

    Yatra.com - Mumbai, India

    Sales & Marketing
    March 2012 - January 2014 · 2 years

    Content management for 2000 hotels located in 25 cities in the South Indian leisure destinations.  Online reputation management of the hotels and ensuring correct details are floated on the website and affiliate channels.  Periodically researching and updating SEO friendly online content for season / off-season.

Education

  • Bachelors

    Maharashtra state board - Mumbai, India

    July 2004 - July 2009

Languages

4 languages

  • English

    Native or fluent

  • Hindi

    Native or fluent

  • Spanish

    Limited working

  • Arabic

    Notions

Personal information

Nationalities

  • Indian

Date of birth

June 26th 1986

Skills

13 skills

  • Adwords
  • Content Management
  • Content Marketing
  • Digital marketing
  • Email marketing
  • Facebook Advertising
  • Forecasting
  • Instagram Advertising
  • Lead Generation
  • PPC
  • Revenue Managment
  • SEM/SEO
  • Youtube

Additional Information

1 information shared

  • https://www.linkedin.com/in/vikram-aiyer-14294740/

Connections
SHADY BANYATA
Management Development at MadePRO
Margot Genès
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