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Assistant Manager with over 10 years’ experience optimizing communication & marketing plans for companies to reach both internal and external stakeholders. With a degree in mass communications, adept at producing, editing and shaping content/material for different needs, efficiently. Successful at planning events, supporting executives and assisting with public relations & marketing by leveraging exceptional communication abilities. Proven skills in creating graphic designs and videos to further drive home important company messages and engage the target audience – eventually achieving communication objectives.
11 years and 3 months
S&T Group - Dubai, United Arab EmiratesCommunicationAugust 2015 - Now · 4 years and 5 months
Plan & execute communication strategies. Responsible for creating quarterly evaluation reports. Accountable for planning & adhering to the communications department budget. Coordinating with HODs to develop & execute internal communication strategy. Efficiently designed & drafted more than 75 internal announcements for the group so far. Established & maintained external communications calendar, and manage scheduled assignments. Drafted 10 press releases & garnered over 100 media coverage in targeted publications. Serving as the primary point of contact for all media queries. Create effective messaging using language, graphics and marketing collateral. Impressively designed around 40 advertisements, 20 HSE posters & booklet, 05 brochures, 04 newsletters & 02 corporate videos – all internally using Adobe suite (Photoshop/Illustrator/InDesign/PremierPro) Coordinate with HODs to determine event budget and manage expense accordingly. Successfully coordinated/executed 10 events including The Hotel Show, Hotel Build India, CW Awards, MEED Awards, DCI Awards, S&T Brand launch and several internal events. Initiate & enter area of business for Corporate Awards. S&T’s Vice Chairman received ‘Male Leader of the Year award’ – MEED awards 2018; and ranked #38 in Power 100, 2018 listing; S&T won ‘Contractor of the Year’ awards at CW Oman awards 2018 & DCI Awards 2018. Responsible for providing communication council to senior executives. Also, drafted executive speeches and talking points in addition to creating digital presentations. Launched 03 websites. Executed successful SEO and link-building campaigns to increase the websites’ credibility and drive traffic. Also, responsible for analyzing reports using Google Analytics. Coordinated trade events, direct mail campaigns, media planning & buying during S&T brand launch. Explore and manage sponsorships opportunities.
Reliance Industries - Mumbai, IndiaCommunicationNovember 2014 - August 2015 · 10 months
Supported in the development & coordination of crisis management and communication plans. Assisted the Group Head of Communications (as an Executive Assistant) with major initiatives and events like JioGenNext (startup accelerator for entrepreneurs), NoCallDrops awareness campaign, and India Super League (football championship tournament). Responsible for managing calendar, scheduling appointments, and processing travel expenses. A team member for managing RIL’s CSR activity – EducationForAll campaign.
JMB Group - Mumbai, IndiaCommunicationDecember 2012 - July 2014 · 1 year and 8 months
Helmed the first-ever Corporate Communications department of the group. Preserved brand integrity by monitoring the consistency and quality of marketing content. Conceptualized, designed & drafted company’s first ever newsletter - Tidings Created a logo identity for group’s logistic park - Delhi International Cargo Terminal, India.
Percept Limited - Mumbai, IndiaCommunicationJuly 2011 - September 2012 · 1 year and 3 months
Wrote and edited press releases, articles and newsletters for internal and external audiences. Conducted market research related to company’s reputation and positioning among key stakeholders. Influenced media for generating stories for ‘Sunburn’ - Asia’s Premiere Electronic Dance Music (EDM) Festival and world’s biggest music festival
Sr. Account Executive
Weber Shandiwck - Mumbai, IndiaPublic RelationsFebruary 2010 - June 2011 · 1 year and 5 months
Managed Public Relations activities for ‘Sun-n-Sand Hotel: India’s first 5* beachfront hotel; Etihad Airways; DP World; and Tourism Australia. Promoted clients’ services and offerings in media with a targeted and disciplined approach. Organized events, invited media and ensured positive coverage in media channels.
Planman ICPAR - Mumbai, IndiaPublic RelationsMay 2008 - January 2010 · 1 year and 9 months
Managed Public Relation activities for IIPM, Framebox Institute, Sagem Mobiles & Asus Technologies
Post Graduate DIploma
KC College of Management Studies, Mumbai - Mumbai, IndiaJuly 2008 - June 2009
Post Graduate DIploma with specialization in Public Relations
Bachelor of Mass Media Communications
KPB Hinduja College - Mumbai, IndiaJune 2005 - May 2008
Bachelor of mass media with specialization in Advertising
Native or fluent
Native or fluent
United Arab Emirates
Date of birth
November 14th 1984
- Content creation
- Corporate Communications
- Event Manager
- Marketing Communications
- Media Relations
- Public Relations
- Social Media Management
- Vendor Managment