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Experienced, resourceful, ambitious and effective with broad skills and expertise in Corporate Communications with proven proficiency. People find me to be an upbeat, self-motivated teamplayer with excellent communications skills. With over 10 years of experience in working across various business sectors, I’m competent in driving communication strategies, media relations, managing social media, organising corporate events, developing content - eventually achieving business’ communication goals.
S&T Group - Dubai, United Arab EmiratesCommunicationAugust 2015 - Now · 3 years and 6 months
• Ideation & execution of marketing and communication strategies for the Group & other group companies. • Responsible for Brand management and Corporate identity of the Group and group companies. Was instrumental in the entire re-branding process of S&T Group. One of the primary task is to ensure Corporate Brand Guidelines are complied with and that they are enforced and executed to the highest standard in all marketing activities, internal and external. • Creating marketing materials using designing software like Adobe Photoshop, Adobe Illustrator, Adobe In-design & Adobe PremierPro. Drafted content and designed S&T Group's first ever brochure; S&T Interiors and Contracting's maiden HSE newsletter - C.A.R.E, multi-lingual HSE Safety Posters & Safety booklet, HSE Video for 'World Safety Week' event at Muscat; S&T Real Estate's - The WaterFront project brief document; brochure for ACMT company; and numerous advertisements for group companies to name a few. • Building and maintaining strategic relationships with media. Garnered media coverage for the Group and group companies via press releases, pitching for industry stories and spokesperson profiling. Working in the department as a single point of contact for all media queries. • Proven efficiency in drafting press releases, making presentations and negotiating with media for media collaboration. • Responsible for creating, drafting and distributing internal announcements throughout the group • Proficient in creating valuable & engaging content for websites and other social media handles of the companies. Created reports for websites using analytical tools like Google Analytics. • Played a key role by constantly coordinating with agencies for designing, developing, customization and testing for the S&T Group and S&T Interiors and Contracting websites. Well-versed with maintaining & updating the websites. • Experience in planning & coordinating with all concerns for events. Managed events like S&T’s re-branding launch at Muscat, Oman; efficiently coordinated with organisers / event agencies / colleagues for events like The Hotel Show, Hotel Build India, World Safety Week 2018, Construction Week Awards, Dossier Awards & several internal events. • Coordinating with creative agencies and vendors for marketing plans execution • Coordinating with photographers for Project photoshoots. Successfully coordinated and executed photoshoots for Anantara Al Jabal Al Akhdar, Oman (one of the world's highest resort); Lapita Dubai Parks & Resorts (located in Middle East's largest theme park destination); The Den, Sheraton Grand Hotel and Shangri-La Hotel in Bengaluru, India.
Reliance Industries - Mumbai, IndiaCommunicationNovember 2014 - August 2015 · 10 months
Assisted the Group Head of Corporate Communications in implementing corporate reputation programs Supported organisational marketing & communication priorities across levels Coordinated with media and senior management for media interactions Handled the communication response to crisis situations which affect the company’s perception & reputation Ensured support to the Marketing team for all marketing initiatives Developed strong editorial content Supported the development of internal communications strategy in conjunction with Group strategy
JMB Group - Mumbai, IndiaCommunicationDecember 2012 - July 2014 · 1 year and 8 months
Single handedly managed the newly introduced corporate communications department in the organisation Drafted and handled all communication-related activities for media, stakeholders etc Developed and designed several marketing collaterals - brochures, newsletters, presentations, stationary etc Ensured communication messages are consistent across all mediums and for different departments of the organisation Planned and implemented various corporate events.
Percept Limited - Mumbai, IndiaCommunicationJuly 2011 - September 2012 · 1 year and 3 months
Disseminated press releases to media, resulted in garnering media coverage consistently. Conducted Brand survey Managed internal communications
Sr. Account Executive
Weber Shandiwck - Mumbai, IndiaPublic RelationsFebruary 2010 - June 2011 · 1 year and 5 months
Managed Public Relations activities for clients from Hospitality, Aviation, Shipping & Logistics, and Tourism • Hospitality : Sun-N-Sand Hotel (India’s first 5* beachfront hotel) - Created & enhanced the luxury hotel’s image in the media - Conducted media interactions with the Spokesperson - Garnered media coverage for hotel’s various offerings - Organized media fam visits - Profiled the Spokesperson / Celebrity chef in media • Aviation : Etihad Airways - Invited and managed media for the company’s announcement of bollywood actress Katrina Kaif as its brand ambassador - Liased with media to get media mileage for various offerings of the second largest airline of the UAE • Shipping & Logistics : DP World - Coordinator for the launch of India’s first international container trans-shipment terminal inaugurated by the then Honorable’ Prime Minister of India - Dr. Manmohan Singh at Vallarpadam island, Kochi, India - Interacted with media and built relations for developing stories for the organisation and for the spokesperson, portraying him as an industry expert • Tourism : Tourism Australia - Single handedly planned and managed media for the client’s IMHP (International Media Hosting Program) initiative - Successfully led the entire media schedule (shortlisting media, planning itinerary, following-up with authorities for getting all necessary permissions, coordinating with Australian coordinators throughout the trip) and garnered positive media coverage in all leading mainline & regionals publications, leading television news channels & daily soaps - Managed media in India during crisis (racial attacks) in Australia
Planman ICPAR - Mumbai, IndiaPublic RelationsMay 2008 - January 2010 · 1 year and 9 months
Managed Public Relations activities for: IIPM, Framebox Institute, Sagem Mobiles, Asus Technologies and @Home homeware • Assisted the Account Manager in all Public relation activities like creating and updating media list, coordinating with photographers for product photoshoots and conducting media visits to build relations • Appreciated by client for garnering maximum media coverage for one of its mega initiatives of organising animation classes for aspirants in different parts of Maharashtra, India
Post Graduate DIploma
KC College of Management Studies, Mumbai - Mumbai, IndiaJuly 2008 - June 2009
Post Graduate DIploma with specialization in Public Relations
Bachelor of Mass Media Communications
KPB Hinduja College - Mumbai, IndiaJune 2005 - May 2008
Bachelor of mass media with specialization in Advertising
HindiNative or fluent100%
MarathiNative or fluent100%
- Content creation
- Corporate Communications
- Event Manager
- Marketing Communications
- Media Relations
- Public Relations
- Social Media Management
- Vendor Managment