Walter Strub

Walter Strub

General Director at Hotel Paradisus Princesa del Mar
Lives in Lausanne, Switzerland

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About me

Experienced hospitality professional in Switzerland, Latin America & Caribbean, active in areas as General Management, Food & Beverage, Sales & Marketing, Events, Revenue and Project Management.
Worked in International hotel groups and independent properties as management consultant.
Talented in F&B, renovation projects, strategic plans and forming high performance teams with communication skills.
Participative leadership style, training, delegating, office door open, hands on mentality and “walk the talk” culture.
International formation and speaks fluently 7 languages.


16 years and 2 months

  • General Director

    Hotel Paradisus Princesa del Mar - Varadero, Cuba

    November 2018 - June 2019 · 8 months

    - Responsible of the All Inclusive Resort (only for adults) operated by Meliã International and Gaviota Group Cuba. - Hotel with 630 rooms, 10 restaurants, 9 bars, 3 swimming pools, convention rooms and 760 employees. - Renovated Garbo’s Bar & Discotheque, Meeting rooms, YHI Spa and other special projects. - Reported monthly P&L results and forecast, budget and investment plan to all stakeholders.

  • Hospitality Associated Consultant

    Spazio Associaciados - Rio de Janeiro, Brazil

    August 2017 - October 2018 · 1 year and 3 months

    - Hospitality Consultant at Gasthof Amtmann in Lengmoos – South Tirol (Italy) - Sales Representative for new business development in Europe, Spazio Associados - Brazil. - Acquisitions FF&E and OSE for hotels, bars, restaurants, corporate offices and special projects.

  • General Manager

    Praia Ipanema Hotel - Rio de Janeiro, Brazil

    June 2015 - July 2017 · 2 years and 2 months

    As independent management consultant implemented strategic plan and balance score card. Registered increase of total revenue in +37% and GOP +191% from 2015 to 2016. Proactively responded guest comments and improved overall guest satisfaction index obtaining for the first time the Certificate of Excellency by TripAdvisor in 2017. Managed and ensured retrofit projects of 100 rooms, 2 outlets, service area and technical upgrades. Hosted successfully several international sport delegations - Summer Olympic Games Rio 2016,. Implemented the Ecological Committee with sustainable solutions in the hotel and local community. Active member of ABIH (Brazilian Hotel Association) and Clean Up the World – chapter Rio.

  • Area General Manager

    Pestana Hotels & Resorts - São Paulo, Brazil

    Administration & General
    February 2013 - May 2015 · 2 years and 4 months

    Managed the Pestana São Paulo Hotel (198 rooms) and Pestana Curitiba Hotel (173 rooms). Analyzed, reviewed and reported monthly P&L results, budget and investment plan. Boosted sales with commercial actions and improved market position of both properties. Coordinated retrofit projects of both hotels previous to FIFA World Cup - Brazil 2014. Improved service standards and procedures according to corporate policies. Delivered superior support in operations, security and technical priorities.

  • General Manager

    Bourbon Hotels & Resorts - Foz do Iguaçu, Brazil

    February 2012 - October 2012 · 9 months

    As independent management consultant I conducted the construction of the new Bourbon Convention Center for 1200 people, renovation in rooms, main kitchen and leisure facilities. Oversaw all aspects of hotel management in the resort and maintained a direct and frequent contact with guests obtaining in 2012 the Certificate of Excellency by TripAdvisor. Active board member at ABIH (Brazilian Hotel Association) and ICVB (Convention & Visitors Bureau) – chapter Foz do Iguaçú (West Paraná).

  • General Manager

    Sofitel São Paulo - São Paulo, Brazil

    Administration & General
    April 2006 - January 2012 · 5 years and 10 months

    Promoted to General Manager and as Brand Ambassador coordinated the implementation of the new Sofitel Luxury Hotels compliances in São Paulo. Leaded and monitored the Sofitel Keys of Luxury training program for 210 employees. Created the concept and renovation projects of P. Verger Gastronomic Restaurant and Aboo Bar. Coordinated successfully with stakeholders all renovation projects of 215 guest rooms, meeting, sports & spa facilities. Boosted sales and results with increase of Revpar +83,30% and RBO +142% from 2006 to 2011. 2011: Awarded Best F&B performer by Sofitel Hotels & Resorts – South America 2010: Finalist at VIHP Award Brazil – General Manager of the Year 2008: Winner of 2 Golden “Caio” Awards for Best Hotel of Brazil for small sized events 2006: Awarded with the Golden “Bernache” by Accor Brazil

  • Director F & B - South America

    Sofitel Luxury Hotels & Resorts - Rio de Janeiro, Brazil

    Administration & General
    September 2005 - March 2006 · 7 months

    Managed several new outlet concepts and projects for opening hotels in South America Coordinated F&B promotions for 11 properties in Argentina, Brazil, Colombia, Peru and Uruguay. Assured the corporate identity and brand standards in F&B.

  • Resident Manager

    Sofitel Santa Clara - Cartagena, Colombia

    Administration & General
    February 2003 - August 2005 · 2 years and 7 months

    Leaded the strategic plan and financial recovery of the property with increase of ADR +29% and GOP from 33.27% to 38,60%. Coordinated retrofit projects of 168 guest rooms, meeting facilities, Bar El Coro and other outlets. Active role as member of CICAVB (Convention & Visitors Bureau), COTELCO (Colombian Hotel Association) and local community of Cartagena de Indias. Motivated and monitored 220 employees with training, social and cultural activities. 2004: Awarded as Best Hotel of Colombia with Sofitel Santa Clara | Selected as Top 500 Star Executive of Colombia in Tourism by La Nota Economica Magazine | Honnered with the Medal of Merit in Tourism by the City of Cartagena de Indias, Policia Bolívar and Chamber of Commerce Colombo-Americana.


  • Certificate

    Escuela Nacional de Turismo de España - Fortaleza, Brazil

    October 1999 - November 1999

    Marketing para Hoteles de Ciudad y sistemas informatizados para la gestión económico-financiera de establecimentos turísticos y hoteleras

  • Certificate

    Dale Carnegie Training - Fortaleza, Brazil

    February 1998 - May 1998

    Leadership Training for Managers

  • Certificate

    Instituto Nacional de Formação Turística de Portugal - Fortaleza, Brazil

    March 1997 - August 1998

    Hotel Management Course for Finance, F&B and Strategic Business.

  • Diploma

    Institut BYVA Formation - Lausanne, Switzerland

    October 1987 - November 1988

    Diplôme de Marketing Appliqué

  • Certificate

    EHL - Ecole hôtelière de Lausanne - Lausanne, Switzerland

    January 1981 - January 1984

    Cours et Stage de Production, Service et Hôtel

  • Diploma

    Ecole Lémania - Lausanne, Switzerland

    June 1979 - June 1980

    Diplôme d'Etudes Commerciales et Langues


8 languages

  • Portuguese

    Native or fluent

  • English

    Full professional

  • Spanish

    Full professional

  • French

    Full professional

  • Swiss German

    Full professional

  • German

    Professional working

  • Italian

    Limited working

  • Catalan


Personal information


  • Swiss

  • Brazilian

Date of birth

July 14th 1958

Driving License



37 skills

  • Attention to details
  • Basic Italian
  • Effective teamwork
  • Events Planning
  • Experience in 5* hotels
  • F&B micros
  • Flexible and patient
  • Fluent English
  • Fluent French
  • Fluent german
  • Fluent Portuguese
  • Fluent spanish
  • Fluent Swiss German
  • Focus on goals
  • Food & Beverage
  • Guest oriented
  • Hands on
  • High motivated
  • Human Resources
  • Implementation
  • Microsoft office 365
  • Micros POS
  • new projects
  • Opera
  • participative leadership
  • People leadership
  • Pre- Opening & Rebranding
  • Project management
  • Ready for new challenges
  • retrofit
  • Revenue Management
  • Reviewpro
  • Sales & Marketing
  • SAP
  • Strategic Planning
  • Sustainability
  • walk & talk

Additional Information

4 informations shared

  • Awards - Sofitel Luxury Hotels & Resorts

    -Best F&B performer for Sofitel South America 2011 - Sofitel São Paulo
    -Finalist at VIHP Award Brazil 2010 - General Manager of the Year
    -2 Golden Caio Awards in 2008 as Best Hotel of Brazil and Southeastern Region of Brazil for small sized events - Sofitel São Paulo
    -Winner of the Golden Award "Bernache Accor Brazil 2006" - Sofitel São Paulo
    -Awarded Best Hotel of Colombia in 2004 - Sofitel Santa Clara Cartagena
    -Awarded Best French Gastronomic Restaurant of Brazil - Veja Rio 2002 - Restaurant Le Pré Catelan - Sofitel Rio de Janeiro.

    Premio Caio 2008.jpg
  • Attestation de Reconnaissance de l'Experience Professionnelle

    Delivered by the Police de Commerce, patentes et main d'oeuvres du Canton du Valais - Switzerland (april 2018)

  • Others

    - Teacher at MBA Hotel de Luxe Management - Faculdade Roberto Miranda in São Paulo - years 2010-2011
    - Practitioner of Tennis and Piano
    - Travel, Photography and Cooking
    - Active on preservation of sustainable environment

  • Hotel Executive of the Year - Colombia

    Elected by the Magazine "La Nota Económica" as Executive of the Year in Tourisme/Hotel - edition 2004/2005

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