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Senior Engagement Manager
Zeno Group - Mumbai, IndiaPublic RelationsJune 2016 - Now
As the Engagement Lead, I develop, manage, plan and execute local and regional media campaigns to maximize the efficiency for client's media budgets while working towards the campaign's strategic objectives and KPI’s across Asia Pacific market. I work closely with the APAC regional and local marketing teams to build innovative, effective and locally relevant campaigns to drive awareness and consideration for brands in the region. Responsibilities : - Lead the regional relationship for clients with various media agencies across the APAC region - Work with the marketing and cross-functional teams based throughout the region to ensure cohesive regional media strategies focused on global go-to-market approaches. Emphasis on optimizing for media efficiency, creative execution, local relevance and campaign objectives -Lead APAC-specific campaigns -Manage communication strategy through campaign execution and reporting. Areas of focus include strategy creation, communication planning, media mix development and performance measurement - Drive in-region communication to ensure campaign execution and performance information is passed to the right stakeholders in a timely manner - Provide exceptional team leadership with a focus on clarity of vision and direction, well-defined roles & responsibilities - Managing international events
EnglishNative or fluent100%