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A Senior Commercial leader, I have over 10 years of experience in developing, and implementing strategic sales, marketing & business development plans for leading multinational companies in the Hospitality & Tourism sectors in the Middle East.
My Core Experience:
Business Development - I have created and executed sales, marketing and revenue plans that launched new hotels and consistently augmented top line revenue and overall profitability for several of the organisations that I have worked with.
Budgeting & Forecasting – analysis and submission of the annual budget and monthly forecasts.
Key account management – My network includes relationships with key Tour Operators, DMC’s , OTAs and Incentive Houses, as well as prominent local and international corporate companies.
Pre-Opening Experience – Part of the management Pre-opening team for Melia Doha Hotel.
Director of Sales
Campbell Gray Hotels - Manama, BahrainSales & MarketingMay 2018 - Now · 7 months
Heading the S&M department, I joined the Planning Committee on an exciting journey to open this Luxury Boutique Hotel in downtown Manama, Bahrain.
Associate Director Of Sales
Four Seasons Hotels and Resorts - Abu Dhabi, United Arab EmiratesSales & MarketingNovember 2016 - Now · 2 years and 1 month
In charge of key accounts within Corporate and Leisure segment. I’ve strengthened the hotel’s relationship with it’s existing partners, as well as acquired new highly productive accounts to our portfolio. During a period which witnessed a large hotel room inventory increase in Abu Dhabi that resulted in a fierce competition amongst hotels and lower ADR levels, we’ve expanded our market share and continued leading our compset in ADR and REVPAR. Key Achievements:- •Introduced property to new markets, CIS, Europe & UK •Built a client base of High Net-worth Individuals for the Hotel’s specialty suites
Director of Sales
Meliá Hotels International - Doha, QatarSales & MarketingJanuary 2015 - October 2016 · 1 year and 10 months
In charge of launching this 5 Star hotel in the local and international markets in its pre-opening phase and achieving key financial targets and operational goals through effective sales strategies and efficient leadership. Key Achievements:- •Won the Outstanding Performance Award for 2016.
Business Development Manager
Shangri-La Hotels and Resorts - Abu Dhabi, United Arab EmiratesSales & MarketingFebruary 2013 - October 2014 · 1 year and 9 months
In charge of business development of the Corporate and MICE segments of this luxury 5 Star resort. The Shangri-La Qaryat Al Bari complex consist of 3 hotels, The Shangri-La with 214 Rooms, Traders with 301 Rooms and The Residences with 268 Units. In addition, the complex also contains a Health Club, Spa, and a traditional Arabian market. There are over 18 F&B outlets within the complex as well as an outstanding conferences and meeting space. Key Achievements:- •Won the President’s Award for Sales Excellence for Q2 2013 by achieving a sales target at 235% •Won the President’s Award for Sales Excellence for Q1 2014 by achieving a sales target at 131%
Kempinski Hotel Palm Jumeirah - Dubai, United Arab EmiratesSales & MarketingOctober 2011 - January 2013 · 1 year and 4 months
In charge of increasing profitability and driving business, sales, and market share to Kempinski Hotel Palm Jumeirah; Through acquiring new corporate accounts and developing existing ones. Responsible for the Travel Trade as well as Corporate segments, within the GCC region. Key Achievements:- •Responsible for developing Abu Dhabi and GCC market for this newly opened hotel.
Ryad Dyor - Marrakesh, MoroccoManagementJune 2006 - January 2010 · 3 years and 8 months
In charge of the daily operation of this luxury boutique hotel in the old city of Marrakech.
University of Derby - Derby, United KingdomDecember 2017 - Now
MA International Hospitality Management
Swiss Hospitality Management School - Leysin, SwitzerlandJanuary 2010 - September 2011
BA in Computer Science
Ecole Superieure de Management Applique - Marrakesh, MoroccoSeptember 2002 - June 2006
ArabicNative or fluent100%
FrenchNative or fluent100%
EnglishNative or fluent100%
- Event Management
- Hotel Management
- New business development
- Sales Management