Yassir Demnati, MBA

Yassir Demnati, MBA

Associate Director Of Sales at Four Seasons Hotels and Resorts
Lives in Manama, Bahrain
over 6 months ago

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A Senior Commercial leader, I have over 10 years of experience in developing, and implementing strategic sales, marketing & business development plans for leading multinational companies in the Hospitality & Tourism sectors in the Middle East. 

My Core Experience:

Business Development - I have created and executed sales, marketing and revenue plans that launched new hotels and consistently augmented top line revenue and overall profitability for several of the organisations that I have worked with.

Budgeting & Forecasting – analysis and submission of the annual budget and monthly forecasts.

Key account management – My network includes relationships with key Tour Operators, DMC’s , OTAs and Incentive Houses, as well as prominent local and international corporate companies.

Pre-Opening Experience – Part of the management Pre-opening team for Melia Doha Hotel.

Yassir Demnati


  • Director of Sales

    Campbell Gray Hotels - Manama, Bahrain

    Sales & Marketing
    May 2018 - Now · 7 months

    Heading the S&M department, I joined the Planning Committee on an exciting journey to open this Luxury Boutique Hotel in downtown Manama, Bahrain.

  • Associate Director Of Sales

    Four Seasons Hotels and Resorts - Abu Dhabi, United Arab Emirates

    Sales & Marketing
    November 2016 - Now · 2 years and 1 month

    In charge of key accounts within Corporate and Leisure segment. I’ve strengthened the hotel’s relationship with it’s existing partners, as well as acquired new highly productive accounts to our portfolio. During a period which witnessed a large hotel room inventory increase in Abu Dhabi that resulted in a fierce competition amongst hotels and lower ADR levels, we’ve expanded our market share and continued leading our compset in ADR and REVPAR. Key Achievements:- •Introduced property to new markets, CIS, Europe & UK •Built a client base of High Net-worth Individuals for the Hotel’s specialty suites

  • Director of Sales

    Meliá Hotels International - Doha, Qatar

    Sales & Marketing
    January 2015 - October 2016 · 1 year and 10 months

    In charge of launching this 5 Star hotel in the local and international markets in its pre-opening phase and achieving key financial targets and operational goals through effective sales strategies and efficient leadership. Key Achievements:- •Won the Outstanding Performance Award for 2016.

  • Business Development Manager

    Shangri-La Hotels and Resorts - Abu Dhabi, United Arab Emirates

    Sales & Marketing
    February 2013 - October 2014 · 1 year and 9 months

    In charge of business development of the Corporate and MICE segments of this luxury 5 Star resort. The Shangri-La Qaryat Al Bari complex consist of 3 hotels, The Shangri-La with 214 Rooms, Traders with 301 Rooms and The Residences with 268 Units. In addition, the complex also contains a Health Club, Spa, and a traditional Arabian market. There are over 18 F&B outlets within the complex as well as an outstanding conferences and meeting space. Key Achievements:- •Won the President’s Award for Sales Excellence for Q2 2013 by achieving a sales target at 235% •Won the President’s Award for Sales Excellence for Q1 2014 by achieving a sales target at 131%

  • Sales Executive

    Kempinski Hotel Palm Jumeirah - Dubai, United Arab Emirates

    Sales & Marketing
    October 2011 - January 2013 · 1 year and 4 months

    In charge of increasing profitability and driving business, sales, and market share to Kempinski Hotel Palm Jumeirah; Through acquiring new corporate accounts and developing existing ones. Responsible for the Travel Trade as well as Corporate segments, within the GCC region. Key Achievements:- •Responsible for developing Abu Dhabi and GCC market for this newly opened hotel.

  • Resident Manager

    Ryad Dyor - Marrakesh, Morocco

    June 2006 - January 2010 · 3 years and 8 months

    In charge of the daily operation of this luxury boutique hotel in the old city of Marrakech.


  • MBA Global

    University of Derby - Derby, United Kingdom

    December 2017 - Now

  • MA International Hospitality Management

    Swiss Hospitality Management School - Leysin, Switzerland

    January 2010 - September 2011

  • BA in Computer Science

    Ecole Superieure de Management Applique - Marrakesh, Morocco

    September 2002 - June 2006


  • Arabic
    Native or fluent
  • French
    Native or fluent
  • English
    Native or fluent


  • Event Management
  • Hotel Management
  • Hotels
  • New business development
  • Sales Management
Anna Thome
Sales Administrator - Groups & Events at The St. Regis Saadiyat Island Resort, Abu Dhabi
Raji Aljesry
Pre Opening Management Trainee at Four Seasons Hotels and Resorts
Calvin Susanto
F&B Service Intern at Golf-Hôtel René Capt
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