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With our motto "SALZ" (= "salt"), the Salzburg University of Applied Sciences has established its shared values in social skills, avant-garde, performance and future, which are also 'lived' in everyday life together.
The University offers 18 different study programms in the fields of engineering, media & design, economy & business and health sciences.
Innovation and Management in Tourism is a university study programme for future tourism experts who will be engaged in the fields of hotel & destination management, gastronomy, event management, leisure & holiday as well as conference and tourism organisations.
Tourism is an ever-expanding branch of the economy which offers great career opportunities and will continue to do so in the future. Along with the increasing challenges and the dynamism of the industry, the demand for professionalism in this field is growing rapidly. Through the unique combination of work and studies, students have the opportunity to apply newly gained knowledge directly to the working world.
Graduates from this programme
•recognise trends and develop alternative products for all the links in the chain of tourism services.
•go in for professional e-marketing and understand how to use the opportunities provided by the new media as well as the numerous marketing tracks it affords.
•understand the economic and legal framework in which to operate and are in a position to manage companies successfully in the economic sense.
•are managers who are aware of their responsibility towards their staff and can act in team oriented fashion.
•have several languages at their disposal and know how to hold their own in an intercultural environment.
•have already worked on projects in the course of their studies and are equipped to take on complex tasks.
•are familiar with knowledge management, can constantly appropriate new knowledge and are able to keep abreast of the very latest developments