Soumia Hadjali SVP Digital Products & Innovation

After 15 years of working in the media industry, Soumia wanted a refreshing challenge so she joined Accor. Since 2016, she is now leading the Digital Products & Innovation team whose role is to design and deliver outstanding digital experiences for guests. The portfolio she manages includes more than 20 brands ranging from economy to luxury.

What is it about Accor that made you dedicate yourself to the brand?
With Accor being a pioneer in hospitality innovation, Soumia loves the fact that she can create meaningful products and gets to work with new and disruptive technologies - “I am really proud to be part of this environment where I can change things and make a difference with my team.”

Who should join Accor?
If you’re a flexible, curious, and a team player, you’re most of the way there in Soumia’s eyes. One other vital element is that you must be able to thrive in an international environment as Accor teams are made up of people from every corner of the globe. “It’s really exciting to get to know different cultures and mindsets.”

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