Resumen del curso
Digital marketing has emerged as the pillar of many businesses’ promotion and branding strategy. In this online course, you will gain general knowledge about the principles of digital marketing and acquire the skills, analytical techniques and approaches to apply digital strategies effectively for customer acquisition, engagement and retention.
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Lo que vas a aprender
- Categorize consumer expectations and behavior across digital platforms
- Apply market segmentation techniques
- Interpret digital marketing analytics to distinguish customers
- Develop strategies for customer relationship management
- Explain the key issues and challenges of digital marketing
- Integrate digital marketing with traditional marketing activities
✅ Week 1 - Seeing the big picture of digital marketing
Digital marketing fundamentals
Customer-focused digital marketing
✅ Week 2 - Building a strong brand with content marketing
Content marketing
Different types of online media
Build an engaging Brand.com
Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Branding: the science of storytelling
✅ Week 3 - Social media, user-generated content, and digital performance
Developing customer engagement on social media
Listen in to your target market
Transforming big data into smart data
Multi-channel attribution models
✅ Week 4 - Digital Marketing challenges and what’s next
Insights from hospitality executives
✅ Week 5 - Final assessment
Detalles del curso
¿A quién va dirigido este curso?
This course is designed for hospitality professionals, hotel owners, entrepreneurs starting a hospitality business and any professional with business experience wishing to update their skills and learn about digital marketing and social media strategies adapted for hotels.