Encuentra Cursos en Hostelería & Turismo

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.

Offered by University of Illinois at Urbana-Champaign Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.

This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.

Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.

Where Luxury Meets Hospitality: The Future of Bespoke Luxury Experience: A FREE Masterclass designed for you to understand the market for luxury goods and experiences, how this market keeps growing despite economic downfalls, and how luxury goods brands can work together with the hospitality industry to offer bespoke luxury experiences to guests.

Understanding latest trends in sales management, organisation, budgeting, planning, recruiting, training. The sales department is one of the key departments in hospitality not only because it brings sales but also helps in understanding customer demands and experiences required through market intelligence. The sales department is responsible to position the hotel, price, distribution, and promotion to not only end consumers but also to B2B and intermediaries. In this course, we will learn theoretical aspects of sales management with practical tips and examples from hotel industry with templates and checklists. We will be covering - Concepts of Marketing - Organization and Roles of Sales Managers - Recent Trends impacting sales managers - Ethics in sales - Sales Planning, Budgeting and forecasting If you feel any topic is missing, write to us

Master Digital Marketing: Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics & More!

Do you excel at bringing people together? Turn your passion for event planning into a career. Event planners are employed in every industry. They bring teams together to achieve goals, celebrate milestones, bond outside the office, and work more productively. This course will give you tips, tricks, and techniques to make your next event a success—whether it's your first or fifty-first. Valerie Berry covers topics such as understanding your client's objectives, selecting a venue, getting the right technology in place, negotiating a budget, and building menus. Plus, learn how to manage the thousands of details that occur in the two weeks leading to an event, and follow up afterwards to make sure your clients and your vendors are satisfied.

Explore the science of research methods in relation to analysing the travel and tourism industries.

This course will provide you with the theoretical knowledge and practical skills to design a digital marketing strategy for a hotel and hospitality enterprise.

This program will address how to develop a values-driven workplace culture by creating proprietary decision frameworks steeped in core values and principals.