Senior Manager, Brand Marketing & Destination Marketing

[{{ $ctrl._job.status.name | translate}}] Senior Manager, Brand Marketing & Destination Marketing
Asia/Pacif/Australia Region

Publicada

Descripción de la oferta

 

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.  We believe a great career is a journey of discovery and exploration.  So, we ask, where will your journey take you?
 
JOB SUMMARY

• Manages execution of brand marketing programs and initiatives for all Brands in Asia Pacific continent.
• Support respective continent brand teams to align consumer-facing messaging and drive brand reputation
• Partners with the respective continent and/or regional/area marketing teams to localize the expression of the brands with full funnel efforts, not limited to PR, advertising, communications, etc. in the respective markets of Asia Pacific continent.
• Manage the work with loyalty marketing team to associate our award-winning Brands and drive affiliation to Marriott Bonvoy.
• Manage relevant programs to grow and activate our key source markets.
• Manages the assignments and projects with the Performance and Digital teams to deliver efficient and effective media plans, including the brands’ social media strategy.
• Work with area marketing teams to develop effective continent and country/market level marketing programs that continuously drive brand awareness, preference, market share and topline performance.
• Support the execution of destination marketing programs for Asia Pacific with a focus on leisure travel.
• Acts as the brand and destination marketing subject matter support for the Senior Director - Brand + Destination Marketing, APAC.

SCOPE
• Brand marketing for all Brands with a strong focus on prioritized Brands for the continent.
• Destination marketing, focusing on leisure travel, partnering with Area teams to deliver desired results.

CANDIDATE PROFILE
Education, Experience & Requirements
• University degree required.  Master’s degree in related field preferred but not essential.
• Four or more years of managerial experience.  International work experience strongly preferred.
• Languages: Proficiency in English required; proficiency in reading and writing in Chinese or other Asian languages strongly preferred.
• Lodging industry experience is strongly preferred.
• Prior brand management and marketing experience required.
• Experience and knowledge of destination marketing - preferably in hospitality or consumer brands
• Experience managing the work related to agencies and vendors. Demonstrated relationship marketing skills a must.
• Prior experience developing integrated brand marketing campaigns across channels (digital, social, buzz, PR, sales) is required.
• Experience managing and marketing luxury and lifestyle brands is strongly preferred.
• Proven ability to co-lead and work with cross-functional teams in support of specific business priorities.
• Demonstrated ability to take complex projects and efforts from conception to successful execution.
• Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements.
• Ability to simultaneously manage multiple projects.
• Experience working with associates/ vendors/ customers in remote locations and international markets (multiple time zones).

CORE WORK ACTIVITIES
Brand Strategy & Planning

• Partners with the Area Directors of Marketing and key HALO hotels and new openings to co-develop their overall business plans.
• Communicates clearly on brand strategy, positioning, voice, strategic pillars and competitive environment.
• Support the work related to strategic Brand partnerships through criteria rating to deliver desired outcomes.

Brand Performance & Development
• Execute global brand marketing strategies while ensuring alignment to APAC or country/market specific objectives.
• Is responsible for the effective pull-through and localization of new brand marketing or partnerships initiatives in the APAC region.
• Develops compelling presentations to ensure owner community and other key stakeholders are well informed with brand marketing updates.
• Constantly monitors brand performance and align appropriate actions with the relevant cross function teams to achieve the brand and continent objectives.

Operations & Culture
• Is responsible to partner with Brand Management Leaders for regular brand marketing communication with the field and hotels.
• Provides openings and/or conversions support for new hotels, particularly HALO properties and coordinates with openings and regional teams to ensure all elements of the ‘marketing efforts’ are executed on brand.
• Provides marketing support for off-strategy hotels, as required by Senior Director.

Marketing & PR
• Is responsible for executing effective brand marketing programs that achieve/surpass brand and continent performance goals.
• Is responsible for executing customer-facing brand communications, not limited to brand-voice copywriting, use of the various assets and materials to ensure a on-brand communication style.
• Partners with the APAC PR/Communications team and the area/field marketing teams to develop and execute buzz for the brands in Asia Pacific.
• Is responsible to ensure brand partnership activities provide brand equity benefits and enhance the guest experience.

Sales
• Partners with the Continent Sales Teams as appropriate to ensure a coordinated Sales approach for all brands.
• Ensures priorities are aligned with the brands’ goals.  Protects and strengthens the brands’ competitive advantage by advocating for customer needs and preferences and supporting sound business decision-making for the brand.
• Provides relevant and up-to-date brand information to ensure effective sales strategies and customer interaction.

Integrated Marketing Planning and Strategic Execution
• Manage and support the continent destination marketing strategy.
• Focused on key source markets, leisure destinations and KPIs.
• Engages agencies, as required, in project to deliver the creative design and execution process to bring a program to market.
• Ensures consumer messaging is clear.
• Is responsible for ensuring all key stakeholders of the program are aligned.
• Reviews program performance in real time and modifies program as directed.
• Monitor competitive activity in the category.

Promotions/ Partnerships
• Manage the work related to Revenue Strategy, develops and executes promotions/offers that drive KPIs for the continent or market (e.g., Enrollment goals, direct channel goals, driving leisure revenue, etc.).
• Partner with analytics team to ensure proper tracking and communication of all programs.

MANAGEMENT COMPETENCIES
Leadership
• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. 
• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution
• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships
• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 
• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability
• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise
• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
Brand Management - The ability to generate marketing strategies that create brand recognition and differentiation and ultimately have a positive impact on customer relationships and business profitability.

• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
  •  Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
  • Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
  • Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
  • Reading Comprehension – Understands written sentences and paragraphs in work related documents.
  • Writing - Communicates effectively in writing as appropriate for the needs of the audience.
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    Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

    Requisitos

    See description

    Detalles

    Tipo de oferta de empleo
    A tiempo completo
    Ubicación
    Tsim Sha Tsui, Hong Kong
    Departamento
    Marketing y Ventas
    Fecha de incorporación
    Lo antes posible
    Duración del contrato
    Indefinido

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