Director of Digital Communications
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Director of Digital Communications

Mandarin Oriental

Publicada

Cerrada

Director of Digital Communications

Sobre el trabajo

The Company

Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the world’s most prestigious hotels and resorts.  The Group now operates or has under development 44 hotels with more than 11,000 rooms in 28 countries in key business and leisure destinations.

The Hotel

Set at the heart of the U.S. capital between Maine and Maryland Avenues and 12th and 14th Streets, SW, Mandarin Oriental, Washington DC has redefined luxury in the city. Just streets away from the nation's most revered monuments and the Smithsonian Institution, the hotel is also within easy reach of Capitol Hill and the seat of power.

Strategic Intent

The incumbent is responsible to develop and execute a digital media marketing strategy that increases positive engagement with Mandarin Oriental, Washington DC and Mandarin Oriental Hotel Group across all channels with the purpose of increasing revenues from the Hotel’s various businesses.

Scope of Position

The Director of Digital Communications is responsible for, but not limited to, content creation and distribution of messaging for the overall the Hotel’s, Food & Beverage outlets, Rooms, and Spa’s marketing content creation and distribution of it into social media channels, MO.com, third party listings, and digital advertising. Aligns with the Director of Communications with all matters relating to media and public relations and other marketing communications for the hotel. Coordinates the fulfilment of the Hotel’s Marketing Plan with the Regional Director of Digital Marketing. A strong focus on social media is required.

Organizational Structure

The Director of Digital Communications will report directly to the Director of Sales & Marketing Communications in parallel with the Director of Communications.  

Duties and Supporting Responsibilities
  • Design and execute a digital communications plan for all appropriate guest- and public-facing channels that assists in the fulfilment of the Hotel’s marketing and business plans.
  • Direct and shoot content with an elevated aesthetic.
  • Create and tell the story of Mandarin Oriental, Washington DC to Fans by ensuring all digital channels are up to date with compelling content to include social media, website, online, and customer relationship management.
  • Drive increased engagement of social media channels, especially Instagram and Facebook through development of posts, visuals, messaging, and calendar management while ensuring the application of best practices as recommended by MOHG.
  • Coordinate all social media pages and networking sites for the hotel – Facebook, Twitter, Instagram, and internal channels. Proactively respond to tweets and posts and use creative images with strong, attention getting copy. Work with various departments to obtain news and offerings hand in hand with the Director of Communications.
  • Develop local email broadcasts for the Spa and restaurants/bar sharing news and events to local database.
  • Manages and maintains the Hotel’s website with new promotions, menus, Spa treatments, events, and additional guest facing information.
  • Assists in producing marketing materials for print and online use.
  • Assist in managing digital advertising budgets to ensure campaigns are executed on-time, within budget, and achieving objectives.
  • Coordinate billing, bidding, and purchase orders associated with Digital Marketing and Social Media marketing.
  • Assist with the development of electronic database marketing communications.
  • Evaluate and recommend engagement strategies with emerging business-to-consumer and business-to-business media platforms (e.g., YouTube, Clubhouse, Snap Chat, Tik Tok) for local utilization.
  • Ensure the Regional Director of Digital Marketing is aligned with property strategy in pay-per-click search campaigns and other paid digital channels.
  • Strategize and write SEO focused website content to strengthen the Hotel’s organic positioning in the destination of Washington, D.C.
  • Ensure filing systems and photographic libraries are maintained in good order.
  • Organize collateral materials and distribute to relevant departments.
Success Profile for this role
  1. Business Insight
  2. Collaborates
  3. Communicates Effectively
  4. Manages Complexity
  5. Customer Focus
  6. Decision Quality
  7. Drives Engagement
  8. Global Perspective
  9. Cultivates Innovation
  10. Nimble Learning
  11. Plans and Aligns
  12. Drives Results
  13. Strategic Mindset
  14. Tech Savvy
Requirements

Mandatory

  • Bachelor’s degree is required, preferably in Marketing or a related field.
  • Prior experience with the Microsoft Office Suite including Outlook, Word, Power Point, Excel, Teams, Social Media platforms, Video Production, Editing tools, and Design is required.
  • Fluency in English with excellent communication and presentation skills.
  • Demonstrated ability to manage multiple social media channels successfully with the express intention of commercial consumer engagement.
  • Ability to work a flexible schedule to meet all business objectives is required.
  • Demonstrated hands-on experience in analytics platforms and tools.
  • Proficient in Adobe Analytics Experience with tag managers/CDPs like Adobe Tag Manager.
  • Proficient in Facebook Ads Manager with an understanding of the Facebook Ads platform (targeting, bidding, optimizations, etc.).


Desirable

  • Two years or greater in a hospitality marketing role.
  • Prior experience in luxury hospitality, travel, or branding.
  • Experience with Hootsuite or similar social media dashboard format.
  • A background competency in graphic design or the visual arts.


Mandarin Oriental reserves the right to add, delete, change, or modify the job, duties and responsibilities described in this Job Description, at the company’s discretion, at any time with appropriate notice. 

Advertised: US Eastern Daylight Time
Applications close:

Cerrada

Director of Digital Communications

Washington, DC, Estados Unidos

A tiempo completo, Indefinido

Fecha de inicio:

Fecha limite de comienzo:

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