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Minor International
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Performance Marketing Executive - Paid
Sobre el trabajo
Company Description
Minor Lifestyle is one of Thailand's largest distributors of lifestyle brands with over 400 points of sale focusing primarily on fashion and lifestyle products. Its brands include Esprit, Bossini, Etam, Anello, Radley, Charles & Keith, Pedro, Zwilling J.A. Henckels, Joseph Joseph, and Minor Smart Kids. In addition, Minor Lifestyle also operates contract manufacturing business under Nawasri Manufacturing.
Job Description
• Deep understanding of Facebook Ad Manager, A/B testing, custom audiences, lead generation, the conversion funnel, and data management.
• Analyze and provide report on paid campaign performances and communicate results, as well as provide improvement recommendations
• Maintain paid marketing and identify site enhancements needed to increase traffic & conversion growth
• Executes strategies through website and social media management
• Manage customer segmentation and database management by using internal & external system to increase sales performance
• Maintain awareness of paid marketing trends, technologies and industry standards related to campaign deployment.
• Set up business report and prepare performance for business needed
• Conversion optimization and an end-to-end comprehension of digital marketing to website, lead acquisition to CRM, automated marketing to conversion and utilization of content marketing
• Coordinate with MinorPlus function to setup paid marketing and increase number of customer and engagement
• Partner with CRM team to leverage database and resource for optimizing paid campaign
Qualifications
• 2-3 years’ experience setting up and managing Facebook advertising and/or Google advertising campaigns
• Thorough understanding of social media
• Solid knowledge of marketing techniques and principles
• Excellent in SEM, Data analysis, Mobile Marketing
• Excellent knowledge of MS Office and marketing software (e.g. CRM)
• Excellent organizational and multi-tasking skills
• Outstanding communication and interpersonal abilities
• Good communication in both Thai and English
• Creativity and commercial awareness
• A team player with a customer-oriented approach
- Departamento: Marketing Marketing y Ventas
Cerrada
Performance Marketing Executive - Paid
A tiempo completo, Indefinido
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