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Radisson Hotel Group (RHG)
Publicada
Cerrada
E-Commerce Manager
Sobre el trabajo
The Ecommerce Market Manager contributes to the overall ecommerce strategy, performance and profitability of the company.
ROLE & RESPONSIBILITIES:
· Advise and support the Area Support Office and hotel teams with ecommerce strategies, priorities and tactics within the framework of corporate operational and brand guidelines
· Develop ecommerce competencies within the Area and hotel teams
· Set ecommerce marketing goals for the area and hotels with specific KPI’s supported by regular review and ROI analysis
· Analyze individual hotel online performance (including channel cost analysis) to identify hotel-specific opportunities and implement the necessary actions to maximize the opportunities
· Assist the Area and Hotel teams in planning and budgeting ecommerce activities; adjusting the activities and spend based on changes in the business environment.
· Conduct regular audits of hotel websites to ensure optimal content (images, text, links, and translations) and optimized and serve the ecommerce acquisition efforts
· Work in conjunction with the Corporate Ecommerce and Digital Agency to secure visibility based on needs and priorities
· Provide research and analyses on the latest online developments and market trends within the area to help with localization of deliverables and optimization
· Work in close collaboration with Area Revenue Optimization team focus on online profitability
· Support the implementation, communication and use of the available web tools to drive business through the brand.com
· Work closely with the Corporate eCommerce Team and Digital Marketing Agency to ensure Feeder Markets needs are supported across all channels
· Develop and implement short and long term digital acquisition strategies to drive qualified traffic, conversions and revenues for regional, cross regional and feeder markets
THE IDEAL CANDIDATE:
The ideal candidate is experienced within eCommerce and digital marketing. You are up to date with the latest development in the online ecosystem. You thrive in a fast-paced environment, are able to multi-task and meet strict deadlines. You enjoy identifying, testing and applying new trends in order to find new growth opportunities. You are results oriented with a particular focus on performance and efficiency. Driven by curiosity, you actively seek innovative solutions and opportunities to develop and learn.
Simplifying a message is easy for you and you are a real team player and problem solver. Furthermore, you are flexible for occasional travel.
SKILLS & EXPERIENCE:
· Minimum 5 years of experience in eCommerce and digital marketing
· University degree within marketing or similar
· Solid quantitative and research skills with great attention to details
· Excellent verbal and writing communication skills at all levels
· Confident to work with stakeholders at all levels
· Good understanding of the broader digital marketing ecosystem
· Ability to work autonomously and within team and cross-functional teams
· Self-motivated with the ability to adapt to fast changing market conditions
· Prioritize daily, weekly, monthly, quarterly and ad hoc workloads and tasks
· Excellent project management skills
· Agency experience is an advantage though not a must
· Must be flexible and able to accommodate a variety of priorities
· English is a must;
· Foster collaboration and coordination to ensure team morale and productivity is maintained at all levels (Area, Cross regional, Corporate, Agencies, Hotels, Owners and extended stakeholders)
· Experienced at Google AdWords, DoubleClick, Search Console and other tools
· Experience in web analytics tools, preferably Adobe Analytics
· Excellent in using Microsoft Office (particularly excel and power point)
- Departamento: Informática
Cerrada
E-Commerce Manager
A tiempo completo, Indefinido
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