Digital Marketing Specialist
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Digital Marketing Specialist

Subway

Publicada

Cerrada

Digital Marketing Specialist

Sobre el trabajo

Hungry for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there.
The Marketing Specialist will be responsible for digital marketing in the Ned-Nordics & Germanics Business Unit (Germany, Netherlands, Finland, Sweden, Norway, Denmark), based in Amsterdam, you’ll be responsible for driving quality traffic to our key digital platforms, making sure our customers engage with the brand online and are aware of the online opportunities Subway offers, e.g. Remote Order, 3PD. You are also responsible spotting where we could do a better job; which channels to activate with what kind of message or tool.
Day-to-day, you’ll be working collaboratively with the Marcomms team and our agencies on compelling campaigns, offers and promotions to drive volume to our loyalty app, mobile order and 3rd party delivery (3PD) platforms.
You’ll be measured on increased customer count and units purchased, increased awareness of digital platforms, cost per acquisition and campaign conversion rates. You’ll also support the team with changes to digital platforms which aim to support new products and modification of our menus. You’ll work closely with Digital Product Managers (in our EMEA regional office) for the Subway app and our other digital platforms to ensure that platform changes which affect the Ned-Nordics & Germanics BU’s are prioritized according to business and customer value.
As a digital manager/specialist, you’ll help the wider team to broaden their knowledge of digital marketing, ensuring that loyalty continues to be a key digital driver.
Position responsibilities include but are not limited to:
Maybe you’re a junior digital marketer working for an agency or consultancy? Or maybe you’re working on digital programmer and propositions in-house for another brand? Either way, you’ll be able to show us examples that demonstrate your experience in executing digital marketing campaigns and activations for large consumer-facing brands.
You are naturally inquisitive, excited by technology and wants to be part of a fast-paced global organization. Revolutionizing our digital experience won’t be easy, so you’ll need to be tenacious and determined.
When we meet, you’ll also be able to show us that you:
have worked as a digital marketing expert with at least 3 years on digital campaigns, activations and promotions on various platforms
know what is needed to create and execute innovative marketing campaigns that drive traffic to digital platforms
can demonstrate a track record of driving significant business results through digital channels and measuring performance of digital campaigns
have the ability to shape strategy (together with the EMEA Digital Product Managers) and convert into tactical execution
have a collaborative approach that will engage the wider team and drive products and people forward for high output success
can present your ideas clearly, simply and with confidence
can think rationally, using data and insight to break down problems in a methodical and logical way
are commercially savvy, and able to build long term relationships and hold people to account to meet expected service levels
have passion and accountability for delivering great outcomes for customers
Cerrada

Digital Marketing Specialist

Amsterdam-Noord, Amsterdam, Holanda

A tiempo completo, Indefinido

Fecha de inicio:

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