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Sobre mí
Experienced sales professional with a demonstrated history of working in the hospitality industry. Highly skilled in negotiation, business planning and sales, with proven results in leading both regional and UK wide sales teams.
I also have a high level of account management experience with corporate and agency clients.
Experiencia
22 años y 5 meses
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Director of Sales
Macdonald Hotels & Resorts - London, United Kingdom
Ventasfebrero 2018 - Ahora · 6 años y 2 mesesI have been specifically responsible for the Heathrow region of four key hotels within the portfolio, each 4* rated with a total sales budget in excess of £30m • Daily management and leadership of the on-property Sales, Events & Marketing Managers and the Special Events Executive teams • Responsibility of budget achievement in each hotel for all segments • Implementation of local targeting / incentive programme • Weekly analysis and communication of business pace to board, identifying key segments and hotels for focus • Monthly P&L analysis in line with monthly commercial meetings with stakeholders • Initiate and lead local sales activity to generate new pipeline opportunities • Direct the National Sales and Marketing teams to headline focused sales activity at brand level relative to business need • Network with key MICE agents to generate demand, including regular hotel FAM trips • Create Revenue, Sales & Marketing plan by hotel, driving the team to use as a working document • Monthly analysis of all key account performance and action plan by account to retain and drive new revenue opportunities • Daily communication with each General Manager to support and work together to drive sales and marketing locally • Created effective local marketing strategy, with a key focus on social media opportunities in the local and national market • Key involvement with recent budgeting process
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Brand Sales Director
Hotel du Vin - London, United Kingdom
Ventasseptiembre 2016 - enero 2018 · 1 año y 5 mesesWorking alongside the Brand COO and Operations Directors to drive the brand sales strategy and ensure appropriate activities and resources are deployed to optimise commercial performance. • Management of the on-property Sales Managers and M&E Teams • Supported the production and maintenance of the on-property Sales & Marketing Plans • Implementation of SOPs for all key areas of Sales and M&E, reviewing on a regular basis, to ensure they are fit for purpose • Regular liaison with the Head of Revenue, to ensure we are all working within the agreed rate strategy, for the brand and each hotel • Key liaison for General Managers • Produced weekly sales report summary, an analysis of the weekly forecast and performance against budget – communicated at board level • Following weekly performance review, implemented corrective action and supported the deployment of task forces to address shortfalls • Led monthly commercial meetings, brand reviews, quarterly SMR reviews and P&L meetings • Regular sales team meetings to drive consistency across brand and share best practice • Worked closely with the marketing team to drive brand positioning • Development and coaching of the on-property Sales Managers, in line with KPIs and PDPs • Support full on boarding of new hotels into the brands, ensuring a smooth integration • Key involvement in annual budgeting process
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Head of MICE UK
Macdonald Hotels & Resorts - Birmingham, United Kingdom
Eventonoviembre 2014 - septiembre 2016 · 1 año y 11 mesesReporting directly to the Group Sales Director, I effectively lead the MICE segment sales activity and MICE account managers to consistently deliver new business sales targets for Macdonald Hotels & Resorts. I was responsible for launching the new meetings product into the MICE market.
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National Account Manager
Macdonald Hotels & Resorts - Birmingham, United Kingdom
Gestión de cuentasseptiembre 2013 - noviembre 2014 · 1 año y 3 mesesResponsibility for a portfolio of MICE segment accounts, retaining existing revenue and developing growth and new business for Macdonald Hotels. • Work alongside the UK wide regional teams to ensure the defined national accounts deliver both retention and growth revenue targets for identified market positioned hotels. • To achieve account targets and identify opportunities to grow the account. • Be commercially aware of current trading position and account cost of sale implications for Macdonald Hotels.
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Regional Sales Manager
Macdonald Hotels & Resorts - Birmingham, United Kingdom
Ventasfebrero 2012 - septiembre 2013 · 1 año y 8 mesesFollowing my success and achievements in my previous role based on one property, I was promoted to manage the Midlands cluster of four properties, including Macdonald Burlington Hotel.
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Sales Manager
Macdonald Hotels & Resorts - Birmingham, United Kingdom
Ventasnoviembre 2010 - febrero 2012 · 1 año y 4 mesesResponsible for selling all 46 properties in the company portfolio with my main focus on the Macdonald Burlington Hotel, Birmingham. Maintained relationships with agents and all direct clients on a national level with a pro-active approach.
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Sales Manager
Warwick Conferences - Warwick, United Kingdom
Ventasnoviembre 2001 - noviembre 2010 · 9 años y 1 mes
Estudios
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Bishop Ullathorne - Coventry, United Kingdom
septiembre 1990 - mayo 19958 GCSE’s, grades B-C, including double English, maths and science
Idiomas
1 idioma
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Inglés
Competencia básica profesional
Aptitudes
9 aptitudes
- B2B Sales
- Excellent leadership
- hotel sales
- Managing a team
- Open personality
- Reporting
- Sales
- Strong communicator
- Strong negotiation skills
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