Cristina Borges

Cristina Borges

Regional Public Relations Director en Minor Hotel Group
Vive en Faro, Portugal

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Sobre mí

I have 15 years of experience and proven track record in revenue and project delivery in Marketing Communication Operations, e-comm, Digital Excellence & Strategy, Sales support - working for local and multinational organisations in hospitality, retail, fashion, IT, automobile areas.

Core expertise:
- Costumer centric, brand maniac, championed consumer needs by shaping brand plans that build equity and business.
- Manage Social Media platforms to create brand awareness & engagement
- Bridge with partners to develop market strategies including new market entry, product/market portfolio, strategic positioning & growth strategies

- Manage international advertising agencies on optimised & creative media plans - traditional, digital, product placement and other innovative tactics to deliver tactical & strategic advertising concepts
- Brand activation
- CRM initiatives. Loyalty program launching & promotion
- Design and execute best-in-class in-store & in-mall activities

- Lead press events, shootings, making offs, PR content
- Deliver all type of events (from 1 to 1, 1 to few, store openings, celebrities, road shows,directly etc.) . - Articulate A to Z stands in trade shows.

- Shape & monitor mkt campaigns for seasons/promotions

- product conception, naming, labelling, positioning & forecast
- articulate the triangle between sales orders, purchasing & planning/manufacturing.
stocks, shipments and 100% logistic process.

- Recruited, coached & developed incredible talent in EMEA


3 años y 4 meses

  • Regional Public Relations Director

    Minor Hotel Group - Faro, Portugal

    Marketing y Ventas
    junio 2017 - Ahora · 2 años y 8 meses

  • Marketing Director

    Quinta do Lago - Faro, Portugal

    Marketing y Ventas
    octubre 2016 - junio 2017 · 9 meses


6 idiomas

  • Español

    Nativo o fluido

  • Francés

    Nativo o fluido

  • Portugués

    Nativo o fluido

  • Inglés

    Nativo o fluido

  • Italiano

    Competencia básica profesional

  • Alemán

    Competencia básica profesional

Información personal


  • Portugués

Permiso de conducir

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