Evgenia Russiyanova

Evgenia Russiyanova

Senior Sales & Marketing Manager en Access Destinations
Vive en Moscow, Russia

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Sobre mí

♦ Confident knowledge of marketing and PR: development and implementation of marketing strategies, advertising campaigns, media planning skills, Internet marketing (Digital, SMM, Media), trade marketing, incl. marketing tools (ATL & BTL) - the ability to assess the effectiveness of marketing investments;
♦ Experience in bringing a product/brand to the market from "0" (360), knowledge of the principles of product positioning, determining the values of target audiences and generating USP;
♦ Management and promotion of the 4P brand (brand analysis, positioning, determination of functional and emotional attributes of the brand image, determination of communication goals, etc.) - experience in developing a communication strategy (online & offline);
♦ Skills of writing and editing information materials: press release, brochures, leaflets, articles, reviews and other advertising/POSM materials - experience in creating visual and graphic content;
♦ Marketing research, pricing, analysis of the external environment and competitors;
♦ Knowledge of business processes of sales and customer service;
♦ Possession of PCs, software and graphic editors at the level of a confident user;

Able to quickly integrate into the organization, identify business needs, apply new methods and technologies for effective brand/product development. Able to ensure the systematic implementation of the tasks and targets. I am able to find solutions in difficult situations. Broad outlook and business erudition - I constantly improve my professional level of competence.

Experiencia

12 años y 8 meses

  • Senior Sales & Marketing Manager

    Access Destinations - Moscow, Russia

    Ventas
    agosto 2018 - Ahora · 5 años y 8 meses

    Senior Marketing Manager Handling 4 accounts within the company: H Hotels Collection (Rhodes), Jerusalem Development Authority, Philippines Tourism Board and Palace Resorts (Mexico and Jamaica). Responsibilities • Management of relations with B2B partners in tourism industry (daily meetings, preparation and holding of presentations, supervising the process of signing annual contracts), incl. developing interest among B2C clients; • Development and implementation of an annual marketing plan, conducting online / offline marketing campaigns, incl. BTL-actions (e.g. Days of Jerusalem in the shopping center, a tour of an Israeli chef in Moscow, launching of the Philippines branded home perfume etc.), development of POS materials; • Organization of online and offline educational events for partners (road shows, business breakfasts, seminars, webinars, fam trips etc.), participation in tourism exhibitions and other specialized events; • Analysis of the market, competitors, efficiency of the projects, planning and control of budgets, adjustments towards more efficient channels, preparation of analytics and reporting for the Management; • Implementation of new business solutions, search and establishment of working relationships with counterparties in various areas of the company, introduction of innovations aimed at increasing profitability, development and implementation of measures to improve the quality of work and strengthen the company's business reputation Key results: • More than 15 workshops and road shows in Russia and the CIS; • More than 100 educational and loyalty events for partners; • More than 10 pro-campaigns (B2C, B2B, cross-branding); • More than 20 study tours for tour operators; • More than 10 promotional campaigns in digital and print media.

  • Key Account Manager

    ACCOR - Moscow, Russia

    Ventas
    marzo 2017 - agosto 2018 · 1 año y 7 meses

    Sales: • Development of a sales strategy in tourism segment • Determination of the most potential market players (leisure tour operators); creation of the companies profile • Achievement of annual sales targets and budget optimization • Development and implementation of the annual marketing plan • Development and implementation of procedures and methods for tracking the effectiveness of marketing strategy and sales statistics • Implementation of the global sales strategy at the local level • Monitoring and analysis of competitors on the market. Representative activity: • Participation on behalf of the company in various specialized industry events (travel exhibitions, roadshows) • Increasing the awareness of AccorHotels brands among the B2B clients (organization of educational seminars and incentive events for existing and potential key partners) • Development of partnership opportunities with other relevant brands Achievements: • Creation of a "map" of key partners in the leisure segment from scratch; • Implementation at the local level of the global strategy of the sales department • Achievement of annual sales targets and budget optimization; • Increase in sales statistics based on the results of the first year of operation by 67%; • Development and implementation of procedures and methods for tracking the effectiveness of marketing strategy and sales statistics; • Increasing the AccorHotels brands awareness on the Russian market.

  • Sales & Marketing Manager

    Skolkovo Moscow School of Management - Moscow, Russia

    Ventas
    noviembre 2015 - octubre 2016 · 1 año

    SKOLKOVO Open enrollment programs – are intensive short-term (2 - 3 days) and modular format (4 months) educational programs dedicated to the development of the key individual and professional competencies – strategy, operational efficiency, leadership, project management. Responsibilities Sales: • Searching and acquisition of the clients for participation in SKOLKOVO Open enrollment educational programs; • Providing in-depth analyses and diagnosis of client’s educational needs (B2B and B2C clients), developing of the proposals, signing contracts for participation in the educational program; • Establishment of the partnerships with the customers for further long-term cooperation. Marketing: • Development and implementation of the marketing strategy • Planning and control of the marketing budget expenditure; • Implementation of the various marketing events and activities in order to reach the target audience (development and production of the marketing materials, organization of the infosessions and presentations about the upcoming open enrolment programs, creation of the e-mailing lists and e-mailing of the news-releases and special promos through CRM systems - Sales Force and Terra Soft etc)• Internal trainings about the upcoming open enrollment programs for the sales team • Development of the web-site https://courses.skolkovo.ru/ru/courses/schedule/ (design and texts) • Analysis and assessment of the marketing activities effectiveness • Monitoring of the international and Russian market of similar educational programs • Testing and launching of the new products • Participation in the organization of the general corporate activities and events (Alumni Convent, Speaker's Nights etc.)

  • Sales and Marketing manager

    Seychelles Tourism Board - Moscow, Russia

    Ventas
    septiembre 2012 - noviembre 2015 · 3 años y 3 meses

    ♦ Managing relations with B2B partners in the tourism sector (meetings, presentations, supervising the process of signing annual contracts, sending e-newsletters, maintaining and updating the contact database); ♦ Development of the annual marketing plan, organizing of online/offline marketing campaigns, creating and maintaining websites, SMM development (working with bloggers/ Influencer), creating unique brochures and POS materials; ♦ Organization of events (seminars and webinars, road shows, workshops, educational trips etc.), travel support for foreign partners, participation in travel exhibitions, incl. coordination of booth construction etc.; ♦ Distribution of press releases, meetings with journalists and maintaining a database of media contacts, advertising and special projects on the radio, advertising in the media, development and organization of the promo campaigns (co-branding); ♦ Conducting marketing research, studying the target audience, evaluating marketing opportunities, analyzing the effectiveness of marketing and advertising activities (ROI), generating analytics and reporting. Key results: ♦ Creation of brochures dedicated to the Seychelles and the Philippines ♦ Creation and support of Russian-language web sites about the Seychelles and the Philippines www.seychelles-tourism.ru and www.visitphilippines.ru ♦ Creation and maintenance of accounts of the Philippines in Instagram and Facebook; ♦ Increase in the volume of tourist flow from Russia to the Seychelles and the CIS countries by 4%.

  • Marketing and PR manager

    Moevenpick Hotels & Resorts - Moscow, Russia

    Marketing
    abril 2011 - septiembre 2012 · 1 año y 6 meses

Estudios

  • Bachelor, Specialist

    Pyatigorsk State Linguistic University - Pyatigorsk, Russia

    septiembre 2005 - julio 2010

Idiomas

2 idiomas

  • Inglés

    Competencia básica profesional

  • Alemán

    Competencia básica profesional

Información personal

Nacionalidades

  • Ruso

Fecha de nacimiento

July 21st 1988

Aptitudes

16 aptitudes

  • B2B Marketing
  • B2C marketing
  • Brand management
  • Budget management
  • CRM
  • Customer Relations Mgmt
  • Digital marketing
  • Event managemnet
  • Key Account Management
  • Luxury Brand Management
  • marketing analysis
  • Marketing Communications
  • Presentation skills
  • project managemnet
  • Sales
  • SMM
Siguiendo
Richemont
Richemont
Bellevue, Switzerland
Chanel
Chanel
Paris, France
Accor Hotels
Accor Hotels
Issy-les-Moulineaux, France
Otros miembros
Bogdan Koveza
Moscow, Russia
Irina Pravdivceva
Moscow, Russia
Olga Naumova
Moscow, Russia
Irina Maslova
Moscow, Russia
Natasha Izotova
Saint Petersburg, Russia
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