Marketing Manager

Company Description

Swissotel Sharm El Sheikh All-Inclusive Collection resort offers an unforgettable vacation for its guests with a sense of luxury service nested with nature, with a wide range of accommodation types, from rooms, and suites featuring contemporary designs, including a unique side for adults.

All this in the peaceful surroundings of beautiful gardens, swimming pools, magnificent landscapes, and a wide variety of à la carte restaurants, and particular spa services. Esteemed guests are welcome to relax and unwind in a quiet and elegant setting in the resort and enjoy a genuine experience of leisure, pleasure, and successful meetings.

Join our motivated and vibrant Team and build your career with us.

Job Description

Summary

We are seeking a highly motivated and experienced Marketing Manager to join our dynamic team. The Marketing Manager will play a pivotal role in developing and implementing effective marketing strategies to drive brand awareness, enhance customer engagement, and boost revenue for our hotel. The successful candidate will possess a deep understanding of the hospitality industry, exceptional creative and analytical skills, and a proven track record in executing successful marketing campaigns.

Responsibilities

Strategic Planning:

• Develop and execute comprehensive marketing strategies that align with the hotel's overall business objectives.
• Identify target customer segments and create tailored campaigns to attract and retain them.
• Collaborate with senior management to define marketing goals and establish key performance indicators (KPIs).

Brand Management:

• Maintain and enhance the hotel's brand image through consistent messaging and visual identity across all marketing channels.
• Ensure that all marketing materials and communications reflect the hotel's unique value proposition and positioning.

Digital Marketing:

• Oversee the hotel's online presence, including the website, social media, email marketing, and online advertising.
• Develop and implement SEO and SEM strategies to improve the hotel's visibility in search engines.
• Monitor and analyze online performance metrics to optimize campaigns and improve user engagement.

Content Creation:

• Generate compelling and relevant content for various marketing channels, including blog posts, social media updates, newsletters, and more.
• Collaborate with the creative team to produce high-quality visuals, videos, and other multimedia content.

Campaign Management:

• Plan, execute, and monitor marketing campaigns, promotions, and events to attract both new and returning guests.
• Measure the effectiveness of campaigns and adjust strategies based on performance data and market trends.
•  

Public Relations:

• Foster relationships with local media, bloggers, and influencers to generate positive coverage and exposure for the hotel.
• Manage public relations efforts to handle crisis communication and maintain the hotel's reputation.

Market Research:

• Stay informed about industry trends, competitor activities, and emerging marketing technologies.
• Conduct market research to identify opportunities for growth and innovation within the hospitality sector.

Budget Management:

• Develop and manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.
• Track expenses and analyze budget performance regularly.

Administration:

• Work closely with the Finance department to produce monthly financial reports timely & accurately.
• Work closely with the People & Culture Leader to monitor and keep updated all records and schedules relating to departments operating performance, quality assurance/control management and training to ensure planning and completion is carried out as per standards and can be referenced to derive historical patterns.

People & Culture

Heartist Relations

• Foster a positive and structured work environment which encourages the successful operation of the business, calling upon the necessary processes to deal with disciplinary, grievance and workforce change situations. 
• Work alongside with the People & Culture leader to investigate, document and administer corrective action immediately and effectively to reach the mutual goals of the business and the Heartist.

Recruitment

• Hire new Heartists in conjunction with the People & Culture Leader through INES.
• Use the interview guides provided and Talent Meter to gain further information on any potential candidate.

Heartist Engagement and Communications

• Strive to increase Heartist engagement by promoting a positive work environment where each Heartist is informed and proactive about the overall business goals.  Ensure the consistent delivery of business and associate information with transparency so that each Heartist understands how they contribute to the company’s success.  This will include working on the Heartist Engagement Survey (EES) and People & Culture Audit.  Ensure the EES Champions for the hotel/departmental action plans in order to increase Heartist engagement and improve EES scores year on year.
• Represent the organization as an exemplary ambassador the Accor All Inclusive - Heartist Service Culture.
• Labour Turnover to be closely monitored and proactive actions taken with regards to trends and suggestions to People & Culture leader as well as Hotel Manager/General Manager.

Learning & Talent Development & Performance Management

• Ensure bi-annual Talent Review process is conducted and associated documentation maintained to the required standard.
• Facilitate the performance management cycle from probation reviews, annual performance reviews, development plans as well as on the job training.
• Ensure Departments have adequate Departmental trainers, and these are well utilized.
• For all supervisory positions have a transparent development program in place in conjunction with the People & Culture leader as well as Learning & Development.
• Development of direct reports to give them ongoing feedback and development.

Finance

• The activities and contribution of the role will impact the performance of the hotel. 
• They will act on behalf of the business to work through complex situations and reduce risk, interpreting and implementing company policies and employment legislation as appropriate.
• They will be required to exercise sound judgment and integrity at all times to ensure confidentiality of protected information.
• Be fiscally competent in budgeting, forecasting including the commentary that goes with the documents/meetings.
• Demonstrate full awareness of departmental budget/P&L and work towards achieving it by minimizing expenses and maximizing hotel revenue.

Qualifications

Abilities/Key Competencies/Skills

Alongside these key competencies, the incumbent of the role will be required to demonstrate the fundamentals of the company’s Heartist service culture to be responsive, respectful and deliver a great experience.

Leading Myself

• Positive Orientation.
• Operational Decision Making.
• Self-Development & Management.

Leading Others

• Developing an Empowered Team.
• Leading an Engaged and Diverse Team.
• Communication.

Leading the Business

• Advocating Guest Passion.
• Business Planning and Analysis.
• Business Improvement and Change.

Experience/Certificates/Education

• Bachelor's degree in Marketing, Business, or a related field.
• 5 years of proven experience in marketing roles within the hospitality industry.
• Prior experience as a Department Head in a large, fast-paced organisation.
• Prior experience in pre-opening.
• Strong knowledge of digital marketing, including SEO, SEM, social media, and email campaigns.
• Excellent communication, interpersonal, and team leadership skills.
• Proficiency in marketing tools and analytics platforms.
• Creative thinking and the ability to generate innovative marketing ideas.
• Strong project management skills with the ability to prioritize and manage multiple tasks simultaneously.
• Adept at data analysis and using insights to drive decision-making.
• Flexibility to adapt to a dynamic and fast-paced environment.
• Native Arabic speaker and fluency in verbal and written English is essential.
• Must be a highly capable user of Microsoft office programs including Excel, Word, PowerPoint and Outlook.
• Previous working experience in a truly global work environment is essential.

Additional Information

This is a pre-opening role.