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Sales & Marketing Manager
Sobre el trabajo
The Faern Hotels and Vertell Asset Management teams are looking to hire a Sales & Marketing Manager. This role will be based in the Vertell Asset Management HQ in Zurich.
Faern Hotels & Resorts is a collection of stunning lifestyle hotels resorts nestled in the Swiss Alps where every moment is a celebration. Faern Arosa (126 rooms), Faern Crans Montana (134 rooms), Faern Wengen (120 rooms) and Faern Sils Maria (123 rooms).
KEY RESPONSIBILITIES
As Sales & Marketing Manager, you will analyse local and international market trends and competitor activity to recommend strategies that keep the hotels leaders in the marketplace through the development of future and repeat business. Specifically, you will be responsible for performing the following tasks to the highest standards:
SALES
Analysis of local and international market trends and competitor activity to identify business leads (individuals and groups)
Generate and develop sales leads and contact potential clients to build business relationships.
Develop accounts (travel agencies, tour Operator, DMC ….) within the local area to drive business into our properties and to increase market/customer share in all revenue streams
Prepare agency contracts for the hotels in accordance with current business and pricing conditions
Work within current business strategies and recognizing potential opportunities
Manage key accounts to maintain a strong relationship to drive business into our property
Cooperate with other departments in the hotel to create an exceptional Guest experience and build strong, comprehensive sales programs
Attend Sales events, as required
Produce accurate and timely reports that meet the needs of the senior management to include the reporting of appointments, calls made and business leads
Answer customer queries in a prompt and professional manner
Research consumer needs and identify how our solutions meet them
Generate leads, and build and nurture client relationships
Achieve company objectives through effective planning, setting sales goals, analysing performance data, and projecting future performance.
Occasional participation in local and international trade shows
DAILY AND MONTHLY RESPONSIBILITIES
Create and execute a strategic sales plan that expands customer base and extends global reach
Meet with potential clients and grow long-lasting relationships by understanding their needs
Track, analyse, and communicate key quantitative metrics and business trends as they relate to partner relationships
Manage month-end and year-end close processes
Response to RFP and Group requests in due time
Participation in commercial actions (quarterly)
Sales calls
Revenue Meetings
MARKETING
Develop and drive Social Media strategy and Direct Mail campaigns (Newsletter).
Lead the marketing activities with our third parties agencies and internal marketing team.
Follow social media trends and suggest changes/ innovations/ investments.
Follow the happenings/events in Switzerland and recommend partnerships that would support hotels portfolio audience growth.
Explore cooperation with Social Media content creators relevant to Faern Hotels & Resorts.
Explore possibilities of running Competitions beneficial to Faern Hotels & Resorts.
Qualify and manage influencer stays, secure the delivery of the contracted coverage and content relevance. Collaborate with the hotel operations team, ensuring full preparation to receive and host influencer and media experiences.
Support with hotel collaterals creation and ordering hotel collaterals needed for each season.
Ensure correct use of CRM across the hotels.
NETWORK OF INTERACTION
Vertell Asset Management team (CEO, COO, CFO, …)
Faern Hotel teams (GM)
Arenas Hotel teams (GM)
Other key audiences including industry partners (DMO, DMC, OTA, …)
Freelancers, third party agencies and suppliers
WORK LOCATION
The Sales, Marketing & Revenue Management Manager will be based in the Vertell Asset Management HQ in Zurich.
PERIOD OF EMPLOYMENT
Full Time Contract with starting date as soon as possible.
Faern Hotels & Resorts is a collection of stunning lifestyle hotels resorts nestled in the Swiss Alps where every moment is a celebration. Faern Arosa (126 rooms), Faern Crans Montana (134 rooms), Faern Wengen (120 rooms) and Faern Sils Maria (123 rooms).
KEY RESPONSIBILITIES
As Sales & Marketing Manager, you will analyse local and international market trends and competitor activity to recommend strategies that keep the hotels leaders in the marketplace through the development of future and repeat business. Specifically, you will be responsible for performing the following tasks to the highest standards:
SALES
Analysis of local and international market trends and competitor activity to identify business leads (individuals and groups)
Generate and develop sales leads and contact potential clients to build business relationships.
Develop accounts (travel agencies, tour Operator, DMC ….) within the local area to drive business into our properties and to increase market/customer share in all revenue streams
Prepare agency contracts for the hotels in accordance with current business and pricing conditions
Work within current business strategies and recognizing potential opportunities
Manage key accounts to maintain a strong relationship to drive business into our property
Cooperate with other departments in the hotel to create an exceptional Guest experience and build strong, comprehensive sales programs
Attend Sales events, as required
Produce accurate and timely reports that meet the needs of the senior management to include the reporting of appointments, calls made and business leads
Answer customer queries in a prompt and professional manner
Research consumer needs and identify how our solutions meet them
Generate leads, and build and nurture client relationships
Achieve company objectives through effective planning, setting sales goals, analysing performance data, and projecting future performance.
Occasional participation in local and international trade shows
DAILY AND MONTHLY RESPONSIBILITIES
Create and execute a strategic sales plan that expands customer base and extends global reach
Meet with potential clients and grow long-lasting relationships by understanding their needs
Track, analyse, and communicate key quantitative metrics and business trends as they relate to partner relationships
Manage month-end and year-end close processes
Response to RFP and Group requests in due time
Participation in commercial actions (quarterly)
Sales calls
Revenue Meetings
MARKETING
Develop and drive Social Media strategy and Direct Mail campaigns (Newsletter).
Lead the marketing activities with our third parties agencies and internal marketing team.
Follow social media trends and suggest changes/ innovations/ investments.
Follow the happenings/events in Switzerland and recommend partnerships that would support hotels portfolio audience growth.
Explore cooperation with Social Media content creators relevant to Faern Hotels & Resorts.
Explore possibilities of running Competitions beneficial to Faern Hotels & Resorts.
Qualify and manage influencer stays, secure the delivery of the contracted coverage and content relevance. Collaborate with the hotel operations team, ensuring full preparation to receive and host influencer and media experiences.
Support with hotel collaterals creation and ordering hotel collaterals needed for each season.
Ensure correct use of CRM across the hotels.
NETWORK OF INTERACTION
Vertell Asset Management team (CEO, COO, CFO, …)
Faern Hotel teams (GM)
Arenas Hotel teams (GM)
Other key audiences including industry partners (DMO, DMC, OTA, …)
Freelancers, third party agencies and suppliers
WORK LOCATION
The Sales, Marketing & Revenue Management Manager will be based in the Vertell Asset Management HQ in Zurich.
PERIOD OF EMPLOYMENT
Full Time Contract with starting date as soon as possible.
Sobre ti
EDUCATION & PROFESSIONAL QUALIFICATIONS
At least Bachelor's degree in business Management with at least 3-year of growing experience in Sales management
Previous experience in a similar role in the hospitality or another relevant industry
Fluent in English and German, French is a plus
Very positive attitude and excellent communication skills
Ability to work under tight deadlines, ability to work on own or in teams
Commitment to deliver high levels of service to guests
Methodical and well organized, great projects management teams
Creative and innovative mindset
IT literate, passion for social media management
KNOWLEDGE & SKILLS
Demonstrate a versatile ability of communicating
Be skilled in writing clear, concise and grammatically correct copy
Demonstrate collaborative and strong communication skills as well as a strong eye for detail
Organized and ability to multicast on various projects at the same time
Flexibility in terms of work hours and locations, and accept to regularly travel in Switzerland or abroad to meet clients.
Excellent verbal and written communication skills in English
At least Bachelor's degree in business Management with at least 3-year of growing experience in Sales management
Previous experience in a similar role in the hospitality or another relevant industry
Fluent in English and German, French is a plus
Very positive attitude and excellent communication skills
Ability to work under tight deadlines, ability to work on own or in teams
Commitment to deliver high levels of service to guests
Methodical and well organized, great projects management teams
Creative and innovative mindset
IT literate, passion for social media management
KNOWLEDGE & SKILLS
Demonstrate a versatile ability of communicating
Be skilled in writing clear, concise and grammatically correct copy
Demonstrate collaborative and strong communication skills as well as a strong eye for detail
Organized and ability to multicast on various projects at the same time
Flexibility in terms of work hours and locations, and accept to regularly travel in Switzerland or abroad to meet clients.
Excellent verbal and written communication skills in English
- Idiomas requeridos: Alemán e Inglés. Francés es un plus
La empresa
Faern Altitude Living - A collection of stunning lifestyle resorts nestled in the Swiss Alps where every moment is a celebration and shared.
Our name is inspired by nature and joyful togetherness. It comes from the German 'feiern', to celebrate, and the English 'fern'.
We are passionate about togetherness and nature. We carefully design our hotels to celebrate care-free, outdoor-inspired lifestyle. That’s what we call altitude living.
