Laurent Picheral Group Chief Transformation Officer, Accor

Laurent’s mission is to create an unbeatable Accor experience every time a new project is integrated. For the last 22 years, he has held senior positions within the hospitality industry which has enabled him to gain invaluable knowledge in various fields. Laurent believes that the key to his success, and general success in hospitality, is to be an excellent communicator, have solid listening skills, and to be adaptive at all stages of your career.

What is unique about working at Accor?
“For me, it has given me the opportunity to truly discover myself and to give a lot to others.” Despite Accor’s company size, the positive family-like spirit never ceases to fascinate him, and it inspires the team to trust in their unique abilities.

How do you see Accor developing in the future?
One of their main goals is to play a social role as a hospitality brand in every location. “We want to be a reference in hospitality worldwide, but not only that, we want to be an element in society.”