MET Master in Tourism Economics and Management

Bocconi Master in Tourism Economics and Management is a unique opportunity for students interested in building a professional career in the tourism industry and is designed to provide participants with solid theoretical knowledge, management competencies and practical skills to face this fast-moving and global industry. MET program is based on active teaching methods and experiential learning. Besides traditional lectures, MET is characterized by case discussions, group works and meetings with managers and entrepreneurs operating in the tourism industry. Classroom activities are integrated by outdoor activities, such as internships, field projects, in-company trainings and study tour. MET is a 12-month program from October to October. Lessons are held on Fridays and Saturdays, with three full-immersion weeks distributed throughout the academic year and a warm-up week at the beginning of the master. The structure of the master allows students to carry on a job or an internship during the course. PROGRAM: 1. WARM-UP - Introduction to Economics - Introduction to Statistics - Introduction to Accounting 2. TOURISM PILLARS - Tourism Trends and Scenarios - Tourism Analytics - Hospitality Analytics and Revenue Management 3. TOURISM ECONOMICS AND POLICY - Economics and Tourism - Innovation and Business models in the Travel Economy - Tourism Policy and Governance - Sustainable Development and Destination Management 4. MANAGEMENT PILLARS - Marketing and DIgital Communication for Tourism - People Management - Performance Management e Corporate Strategy for Tourism - Finance and Real Estate for Tourism - Tourism Enterprises and Contract Law